Author Archives: Contractor Webmasters

How to Start an Epoxy Floor Business (w/Expert Tips)

If you are thinking about starting your own epoxy flooring business, you may already be one step ahead of the curve. The epoxy flooring market is burgeoning, but right now, it’s still relatively wide open.

Steps for Starting an Epoxy Flooring Business

1) Register an LLC or Sole Proprietorship
2) Contact Local Municipalities
3) Purchase Equipment
4) Invest in Marketing

Blog Cover for Starting an Epoxy Flooring Business

Epoxy is quickly becoming a favorite among commercial and residential property owners because of its incredible durability and because it looks much nicer than plain old concrete.

The fantastic thing about emerging epoxy flooring companies is that many owners began without knowing anything about flooring.

As a result, installing an epoxy floor is relatively simple compared to other kinds of flooring installation jobs.

Some people learn just by looking at YouTube videos and browsing online tutorials.

Since the demand for epoxy flooring seems to be on the rise, and by proxy, the demand for epoxy flooring companies, we thought we’d share some insights on how to start an epoxy floor business.

The Rising Demand for Epoxy Flooring

There is no denying the rising demand for epoxy flooring. The global epoxy flooring market was worth an estimated 2.43 billion last year and is expected to grow at a CAGR of 5.50% until 2031.

So what do all those statistics tell us?

For one thing, it tells us that, at least for the foreseeable future, a career in epoxy flooring is a safe bet, which is why it has enticed so many existing flooring contractors and budding ones.

And here are just some of the reasons epoxy flooring is in such high demand right now:

Increased Property Value

It is estimated that installing a concrete garage floor can increase a home’s value by $8 per square foot.

That may not sound like a lot, but epoxy flooring represents one of the best home improvement investments available, considering the relatively cheap installation cost.

Relatively Low Price

Regarding the price to install, consumers are flocking to epoxy flooring because it is more affordable than other kinds of floor coatings.

Business owners also realize how versatile and cost-effective epoxy flooring is in various applications: warehouses, garages, storage units, restaurants, etc.

Aesthetic Appeal

Epoxy coating can have a polished finish that looks clean and sleek. Similarly, contractors can enhance it to look like granite (at a fraction of the cost of the real thing.

Durability

With proper maintenance, epoxy flooring can last up to 20 years. Of course, the amount of foot traffic and quality of installation will also play a factor in how long an epoxy floor lasts.

Getting the maximum life out of an epoxy floor will also depend on its maintenance after installation.

Now that you have an idea of the job market’s trajectory and understand why epoxy flooring is in such high demand let’s discuss how to start an epoxy floor business.

Step 1: Establish Legal Parameters

If you start an epoxy flooring business, you will most likely want to choose between establishing an LLC and a sole proprietorship.

There are pros and cons to both, so check out this basic breakdown:

LLC

An LLC or Limited Liability Corporation defines the owner of a business and the business itself as two different entities.

The advantage of establishing your epoxy flooring business as an LLC is having a partner in the business.

Starting your business as an LLC will also protect people from going after your personal assets in court if something happens and you are being sued.

The downside to starting an LLC is that the process can be complicated.

Sole Proprietorship

A sole proprietorship is easier to set up than an LLC. The main drawback to a sole proprietorship is that you cannot have a partner by definition.

Most people will initially set up a sole proprietorship and convert it into an LLC when they experience some success or want to expand with a partner.

That is always an option, but you cannot start a sole proprietorship with a partner.

Step 2: Contact Local Municipalities

You will need a business license, for sure. But depending on where you plan to operate your epoxy flooring business, you will need to see what special permits and licenses are required.

Do a quick Google search for municipal offices and clerks in your state or city. Then, contact them by phone; they should be able to tell you what you need besides a business license to operate your flooring company.

In any case, you will also need to acquire insurance. Your state’s requirements may ask for nothing more than basic contractor’s insurance.

Depending on where you plan to operate, you may also need to put up a bond fee. The number of employees you have will also factor into the kinds of insurance policies you will need.

Step 3: Acquire the Right Equipment

Your epoxy flooring business will require an array of equipment, and the work you intend to do will dictate what specialty tools you need. In general, though, you will need:

A diamond-bit grinder
A shop vac with a vacuum wand
Shovel
Broom
Epoxy resin

Step 4: Invest in Marketing

Once you have a business, you will need epoxy flooring leads.

The best way to get more leads is to utilize epoxy flooring marketing strategies that are proven to drive results.

Epoxy Flooring Management Software

An app like Jobber helps streamline your day-to-day operations, allowing you to scale your business.

Software tools are a great way to run your entire operation (scheduling, payments, customer relationships, etc.), leaving you time to focus on other tasks like marketing.

Quality Website

A professional website serves as the beacon for your company. It’s where interested prospects find more information and ultimately convert into new customers.

Contractor Webmasters offers professional website design services so your site delivers on your business goals.

Keyword Research

It’s important to optimize on-page content with keywords that will make it easier for search engines to find. Of course, you should start your keyword research with keyword research tools.

Then, group keywords by user intent and prioritize them by potential ROI.

Source: Ubersuggest

On-Page SEO

Every page and post on your website should have proper flooring company SEO so that you can maximize its value.

For example, if you provide garage floor coating services, your page should target keywords for people seeking that kind of service in your area.

Screenshot of Epoxy Floor Coating Page Optimized for SEO

Off-Page Optimization

Next, you’ll want to sign up for Yelp, Houzz, Angi, and HomeAdvisor, and here’s the big one: Google Business Profile.

Listing your business with these platforms is like having road signs pointing to your site; you want as many road signs on the web as possible.

Registering your business on Google Business Profile is the most impactful thing you can do for off-page optimization.

Content Marketing

Start a blog, post regularly on your business’s social media pages, create “how-to” video content, and consider an email marketing campaign to increase visibility. Publish your content on YouTube, Instagram, and Facebook business profiles.

Conclusion

If you’re trying to start an epoxy floor business, now is a great time to do so. All you need to do is register your business, contact local municipalities, purchase equipment, and invest in marketing.

Getting your business off the ground will be a challenge, just like with any other industry, but the blueprint is already laid out.

By following these steps, you can be on your way to a successful business.

Window and Door SEO: The (Step-By-Step) Guide

SEO for window and door companies is not as widely discussed as in some other industries.

When it comes to window and door SEO, you must ask yourself one crucial question: can your target customers find you online? If the answer is no, search engine optimization is an excellent solution.

Investing in window and door SEO services gives your company more visibility, better leads, and higher online conversion rates.

As an agency that’s worked with various window and door companies throughout the United States, we’ve developed a guide to help businesses learn the essentials of SEO for window and door companies.

Guide Cover for Window and Door SEO Guide

Step 1: Audit your Website

Your website is your most powerful marketing tool, and the foundation of your SEO campaign is a window and door company.

A domain name with hosting and indexing feeds other digital marketing endeavors and claims internet real estate.

With that in mind, it is vital to audit your existing website (if you have one) to identify strengths, weaknesses, and areas for improvement.

Screenshot of Window Glass Repair Company Website

For example:

Is your website indexed on Google?
Does your site appear appropriately on mobile devices?
Are your website pages targeting the proper user intent?

A professional website audit may serve you well for complex issues. Still, there are things you can audit now to assess your website’s current functionality.

Here are some of the basic web design principles to consider:

Site Structure

Your website should present information in as few clicks as possible. On average, a person spends 54 seconds on any website before clicking through to another one.

Create parent pages and child pages to represent primary services and sub-topics. You will outline your structure based on keyword research.

Ultimately, your website must clearly offer information, phone numbers, services, service areas, etc.

Speed and Security

If your website takes forever to load, customers won’t wait around. As a result, your website should be fast and have an SSL certificate.

If you’ve ever landed on a non-secure website, your browser showcased a warning message, resulting in you exiting the site immediately.

Nobody wants viruses on their computer, and a massive warning sign blocking your website is the fastest way to prevent consistent visitors.

Keyword Targets

Your on-page website content should include keywords that will help improve your rankings. Start by researching keywords to determine which keywords people use to search for your services.

The term or phrase is insufficient to understand the keyword because you must also identify its user intent. Tools like SEMRush will suggest the user intent of keywords to help you save time.

Add those keywords to your written content strategy after defining the commercial or informational intent.

Often, pages cannibalize each other for the same keywords and phrases. Therefore, it is crucial to optimize your keyword targeting by assigning a group of keywords to a specific page or blog post.

Step 2: Off-Site Optimization

Once your own website is in order, it’s time to establish your company across the World Wide Web. Off-site optimization helps drive traffic to your website and shows essential online signals for your business.

With a litany of digital platforms capturing the eyes of potential customers, staking your claim on popular directories and social media networks helps spark brand awareness while strengthing your website.

Link Building

Window and door websites need backlinks to rank on Google search. There are two primary types of backlinks: follow and nofollow.

Nofollow backlinks come from directories and social media profiles, while follow backlinks come from other independent websites.

For local businesses, nofollow links can help optimize your website. However, follow links hold more value because Google views them as endorsements rather than merely ranking hints.

You can earn more links by performing email outreach, ranking for industry terms (especially data and statistical-driven), and immersing yourself in your local and industry communities (offline).

Contact your suppliers and ask them to include a link to your site. Do the same for any professional clubs or networks you may be a part of.

Remember to claim your business on all relevant review websites like Angi, Yelp, and Houzz.

Social Media

Social media is also a powerful tool for window and door SEO. Post fresh content at least twice weekly. Facebook, Instagram, TikTok, and YouTube are essential networks.

Be sure to link to your website from each of your social profiles. With YouTube embeds, You can also use YouTube videos directly on your primary website.

WordPress simplifies embedding a YouTube video onto a web page or blog post.

Facebook is one of the most important social media platforms for window and door companies because it also serves as a review website.

Users can leave Facebook Recommendations for your business, which shed positive or negative light on your company.

Email Marketing

Email is one of window and door contractors’ most underrated digital marketing platforms. You can strengthen your SEO efforts by remarketing to website visitors via email blasts.

Ensure you capture emails on your website by providing a value proposition and lead magnet. For example, a pop-up offers a free discount code in exchange for the visitor’s email address.

Once you have their email, you can send them blog posts and offers, which increases website traffic.

As you craft campaigns for your email list, try developing email content specific to the service the recipient paid for or was asking about.

Email marketing tools like AWeber allow you to segment subscribers into different categories for hyper-targeting.

Step 3: Local Optimization

Local SEO is an off-site SEO element that deserves a singular focus. Window and door companies will garner most of their traffic from local users, ultimately producing the best leads and potential customers.

Google presents a SERP feature called the Local 3-Pack for location-specific queries like door repair near me or window repair near me.

The 3-Pack showcases three Google Business Profile listings that meet the searcher’s need based on relevance, prominence, and proximity.

Screenshot of Google Map Pack for Window and Door Search

Google Business Profile

Local SEO for window and door businesses stems from Google Business Profile (formerly Google My Business). You cannot even rank in the Map Pack without a GBP, so claiming and optimizing your profile is essential.

Once you claim your Google listing, optimizing it with accurate contact information, high-quality images, and a link to your primary website is crucial. You can even add FAQ answers and publish Google Posts.

Finally, generating consistent Google reviews helps build prominence for your business profile. When users submit reviews with keywords like door repair, you have a better chance to rank locally.

NAP Citations

Google Business Profile is the most critical citation but one of many that window and door contractors should join. Consider platforms like Yelp, Angi, Houzz, and HomeAdvisor as other options for your business.

Showcasing consistent contact information is vital for digital uniformity and SEO in general. Of course, you always want accurate contact information if a user attempts to contact you through a 3rd-party platform.

Most online directories allow users to provide feedback, making monitoring each of your citations essential. Remember, each website URL link serves as a nofollow backlink to your primary website, so the more citations, the better.

Reviews / Reputation Management

Getting your customers to submit a digital review can be challenging, especially for older clients. Therefore, investing in a reputation management tool like DataPins is crucial, as it sends automated review requests with direct links to the review page.

Reviews are the most critical element of your online reputation but not the only factor. Social proof is another consideration when establishing online credibility. Showcasing badges and awards on your website is an excellent example of social proof.

Finally, city and location pages are crucial for expanding reputation through various service areas. For example, your company may have a strong presence in Seattle, WA, but getting feedback from Spokane can help widen your sphere of influence.

Step 4: Content Marketing

There’s a saying in the SEO industry: content is king. Every aspect of your SEO campaign will require high-quality content from your website to your Facebook business page.

The key is producing consistent, quality content to distribute across various platforms, which drives traffic to your website and earns your business more leads.

One factor to consider is that excess content like blog posts can be a ranking deterrent rather than an asset. As a result, you must focus on content quality over quantity.

Website Content

Your website primarily features pages and posts that call for different content pieces. For example, a service page should be about 700 words and attempt to convert website visitors with strategically placed CTAs.

Conversely, a blog post will represent a different part of your marketing funnel and provide long-form content around an informational query. For example, how to install replacement windows calls for a step-by-step guide.

While informational queries are less likely to produce immediate sales, they enter the user into a long-term funnel to exchange their email address for a content asset. Even if someone thinks they can manually install Windows, they will likely need your help eventually.

AI Content

Google has inserted AI into its search results with AI Overviews, which uses its Larage Langauge Model (Google Gemini) to generate answers based on web data.

Local consumers also use other AI platforms like ChatGPT to find information about local window and door businesses.

Considering this advancement, creating content that AI models find credible is essential to a modern SEO strategy.

Avoid generating your service pages, city pages, or blog posts with ChatGPT, as it will simply regurgitate information it has already been trained on.

To impress AI and Google, you must provide original content with E-E-A-T, which stands for expertise, experience, authority, and trust.

Produce content with images of your jobs and text demonstrating your unique expertise in the door and window industry.

Email Content

Email campaigns often require a specific content style that appeals to email subscribers. Unlike long-form website blog posts, the best emails are short and easy to consume.

Emails should also focus primarily on conversions as the subscriber has already demonstrated previous interest in your services. Offering a discount or promotion with a contact button is an excellent way to get leads.

Remember, segmentation is crucial with email lists. As a result, you will want to craft specific content for particular groups. For example, you can separate email content by demographics like age, region, and particular interests.

Final Thoughts on Window and Door SEO

Window and Door SEO is the most efficient way to generate leads for your business. Claiming and optimizing your Google Business Profile can foster consistent, high-quality leads from search engines.

However, your SEO foundation lies in the quality of your business website, which requires a positive user experience and a detailed keyword strategy.

While short-term lead generation methods like paid ads and shared lead services can give contractors a temporary dopamine hit, SEO is a sustainable strategy that produces low-cost leads for window and door companies.

Free SEO Consultation

7 Outstanding Limo Lead Generation Ideas for 2025

Unsurprisingly, many luxury vehicle drivers struggle with limo lead generation as the information on the web is conflicting and confusing.

It’s no secret that limo service leads are vital to any limousine business; the problem is identifying the correct methods to capture new prospects and grow your business long-term.

Based on our vast experience working with small businesses like yours, the post below will outline seven outstanding ways to generate limousine leads.

What are Limo Leads?

Limo leads are prospective customers who demonstrate an initial interest in your services.

The individual can show their interest by calling your business number, submitting a contact form on your website, or reaching out via Google Business Profile.

Lead Generation Methods for Limousine Services

Don’t worry, folks; this stuff isn’t rocket science – no matter how much some lead generation agencies might pretend it is.

In the following post, Contractor Webmasters shares seven effective tactics that we have personally seen work for limousine company lead generation.

1) Organic SEO

The most effective limo lead generation method is investing in organic SEO for limo drivers. Your best friend when it comes to finding customers is Google.

46% of all Google searches are for local businesses. That’s almost half of the average 5.6 billion Google searches conducted daily!

Ok, we did the math for you. That comes out to 2,576,000,000 searches for local businesses every day. SEO will get you noticed by more of those local business searches.

2) Local SEO

Local SEO is an extension of organic SEO but hones in on components specific to local searches, such as Google Business Profile.

Every limousine business should claim and optimize its Google Business Profile to become eligible for ranking on the Google Map 3-Pack.

93% of searches with local intent include a Map 3-Pack within the search engine results page (SERP).

The Google Map 3-Pack appears at the top of search results for queries like “limo driver near me,” meaning securing one of these spots is one of the fastest ways to drive new customers to your business.

3) Pay Per Click

Pay-per-click marketing is a form of paid advertising in which limo drivers pay a small fee each time a user clicks on their advertisement.

The main advantage of pay-per-click marketing is that search engines will place your link at the top of relevant searches no matter how optimized your website may be.

PPC works faster than SEO because it does not require building an optimized website with citations, backlinks, and investing months of consistent work.

However, your PPC ad must still feature a high-quality landing page to maximize conversions.

4) Social Media

In the digital age, you can’t afford not to have your business on Facebook and Instagram. Aside from sharing pictures of cats, social media platforms present a valuable limousine lead generation opportunity.

Think of social media as a means to connect with existing leads and to get non-leads interested in renting a limo.

Pictures of smiling teens at prom in front of one of your limos are a great way to say to non-leads, “a limo is a great way to make memories.”

Post videos of events that you have provided limo transport for on Instagram. Engage people on Facebook with questions like “What would your ideal wedding be?”

While not everyone will be in the market for a limo transport service at all times, having a strong presence on social media will remind people that you can provide that service when the time comes.

5) Content Marketing

Publishing content related to your limousine service and distributing it across the right platforms is one of the most underutilized lead generation methods.

Since the emergence of AI platforms like ChatGPT and Google AI Overviews, it’s more important than ever to have your business appearing in content (which the AI trains on.)

In addition, modern forms of content beyond text, such as video, are emerging as mainstream for most prospects and future customers.

According to a survey, 89% of consumers want to see more branded video content.

Publishing and distributing content on your website, social media channels, forums, and email lists contribute to lead generation.

6) Trade Shows

Trade shows are the second largest source of B2B revenue generation. Yes, trade shows are still a great way to generate leads, even in the digital age.

Trade shows are especially lucrative for B2B (business-to-business) lead generation.

The CD/NLA show is considered the premier trade show for luxury ground transportation.

A transportation or hospitality industry trade show is an excellent opportunity for potential leads to put a face to your business and for you to get lucrative contracts from other companies.

7) Community Networking

If you are new in town, make sure you look up every local high school, wedding planning company, and winery in the area.

Make some time to meet face-to-face with your potential customers and let them know that your services are available to their students, clients, and patrons.

Ask if you could leave business cards at their front desks and be sure to hand out as much literature as possible.

Get Airport Limo Leads from Contractor Webmasters

With digital marketing services from Contractor Webmasters, you can make the most of your marketing dollars and generate your own airport limo leads.

These leads are exclusive to your business and create a sustainable streamline of customers.

Invest in your limo company’s long-term future with a full-service marketing agency catering to your needs.

Let’s say, for example, you have just started your limousine transport business. You want to tell many people in your city you are available for fabulous rides.

You spend $500 distributing leaflets and direct mailers to everyone in the city. However, only half of those people would ever be interested in limousine service in the first place. That means that $250 of the money you spent went to waste.

Final Thoughts

Hiring professional limousine marketers is a wise decision. We can streamline all your digital marketing efforts to generate the most limousine leads.

Our services include local SEO, web content, and a tool called DataPins, which helps you showcase proof of experience and expertise.

All plans are month-to-month, so you are never tied into a long-term contract.

Free Lead Generation Consultation

7 Fast Ways to Get More Flooring Leads in 2025

Between 59% and 67% of homeowners plan to invest in a home improvement project next year, opening the floodgates of potential flooring leads for local contractors.

The question becomes, who is going to get those flooring leads? The answer lies in which lead generation strategies contractors invest in 2025 to capture these homeowners’ contact information and convert them into customers.

As an SEO agency for contractors who helped dozens of flooring businesses generate high-quality, exclusive flooring leads over the past decade, we’ll outline the seven most efficient ways to generate flooding leads in 2025.

What Are Flooring Leads?

Flooring leads are people who show interest in your flooring company’s services, usually by submitting their contact information or calling your business directly.

Most leads will come from online sources like Google, Facebook, and YouTube.

7 Best Methods To Get Flooring Leads

You can generate or purchase leads online in various ways, and we will outline the most formidable and profitable below.

Be sure to pay attention to which methods will best serve your company’s ROI.

1) Search Engine Optimization

The best way to get flooring company leads is through SEO. Independent studies confirm that SEO leads produce a higher ROI than any other digital promotion method.

Our independent research validates these findings, so we highly recommend flooring company SEO.

Screenshot of Flooring Website Ranking on Google After SEO Tasks

2) Business Networking

Strategically partnering with other businesses is a proven way to capture new leads for flooring professionals.

The key is identifying businesses with pre-existing relationships with your target customers, such as homeowners interested in home improvement.

Examples of these businesses include:

Real Estate Companies
Property Management Firms
Homeowners Associations
Interior Design Companeis
Plumbing Companies

You can contact these businesses on the phone, in person (which may happen organically by attending community events), or digitally through email, social media DM, or website form submission.

3) Direct Mail (Hyper-Targeted)

Direct mail campaigns are a dying breed for most industries, and the data shows that conversions are lower than digital campaigns.

That said, flooring companies can use a targeted direct mail approach to take advantage of this market inefficiency in 2025 by producing qualified flooring leads.

A targeted campaign requires leveraging the network we outlined in the previous tip, particularly real estate agencies.

Realtors can provide lists of new homeowners who likely require flooring services, allowing you only to promote your services through direct mail to those residents.

This targeting method reduces your costs significantly while boosting your conversions, resulting in qualified flooring leads.

4) PPC (Google Ads)

PPC advertising is a fast way to get more flooring leads online, though it should be exercised with caution to avoid draining your budget.

By purchasing ads on top of Google search results, you can attract users who search for relevant keyword terms like flooring installation near me.

For best results, publish a high-quality landing page with a clear and convincing call-to-action so users who click on your ad take the next step by converting into customers.

Screenshot of Google PPC Ads for Flooring

5) Facebook & Instagram Ads

Like Google Ads, Facebook Ads are a great way to attract interest in your services, and their conversion rates are among the highest in the industry.

Facebook Ads’ Advantage+ targeting algorithm allows you to reach individuals most likely to purchase your services, such as 35+ year homeowners in a particular zip code.

Since Meta controls Facebook and Instagram, your Facebook Ads can be expanded to reach Instagram users through Reels, Stories, Feeds, and more.

Screenshot of Facebook Post From Flooring Company Basketball Hardwood Job

6) Email Marketing

Sending email drips to a list of subscribers is an effective way to generate more leads. Conversions can happen fast if your company has previously compiled a list of email subscribers.

As a result, companies that already have an established client base will benefit most from email marketing campaigns.

Still, there are ways to grow your email subscriber list from scratch, such as running Facebook Ads and ranking on Google for common flooring-related topics and keywords.

7) Digital Brand Building

Helping Google and other platforms (like ChatGPT) learn about your company is a process we call digital brand building.

Digital branding differs from a traditional branding campaign, relying on specific signals, such as job-site check-ins and E-E-A-T (experience, expertise, authority, and trustworthiness) to gain credibility.

You can use software like DataPins to publish job site check-ins on your website based on real flooring jobs you complete throughout your service area.

As you consistently send out these signals, your company begins appearing more frequently in Google AI Overviews and ChatGPT recommendations, resulting in more flooring leads.

Types of Flooring Leads

As a flooring contractor, you offer different services for customers’ specific needs.

For example, some flooring jobs are more expensive than others, making the lead more valuable.

Similarly, your business may specialize in a particular type of flooring service, creating a priority for those lead types.

Commercial Flooring Leads

Commercial flooring jobs are typically more expensive than their residential counterparts, making leads of this nature more valuable.

Unfortunately, as a result, commercial leads are usually more costly and more challenging to secure.

Still, there are ways to get as many customers as possible for companies specializing in commercial flooring services.

Epoxy Flooring Leads

Epoxy floor leads often come from specialty flooring companies like those that work primarily on garage flooring projects.

You can get these types of leads via Google with proper search engine optimization or Google Ads targeting.

Screenshot of Web Content on Epoxy Flooring Business Website

Residential Flooring Leads

Residential flooring leads encompass various services but are all reserved for the residential consumer.

Since many residential homes require flooring services, these leads tend to be the most widely available.

In addition, some flooring contractors specialize in residential services, making these leads attractive and appealing for the right price.

Screenshot of User-Friendly Navigation Menu from Flooring Company Website

Tile Flooring Leads

Tile flooring leads are prevalent for contractors. With residential consumers demanding these services, acquiring an interest in your services is good for business.

As a result, buying tile leads can pay dividends for your company and help increase your client base.

Exclusive Flooring Leads

Some services provide exclusive leads for flooring contractors, but you can expect steep prices. Remember that you can acquire exclusive leads on your own through digital marketing strategies.

However, if you sign up for a 3rd-party service, ensure they are legitimate.

Shared Flooring Leads

Many services offer shared leads that force flooring companies to compete for the same prospect.

As a result, these leads cost less money, but they are also less likely to become customers.

Shared leads may be the only viable option for flooring companies with a fixed budget, but they are not ideal for long-term sustainability.

Best Lead Service for Flooring Companies

When looking for a lead service, you should consider what types of leads they provide. For example, exclusive leads hold more value and convert at a higher rate, while shared leads are cheaper and have less value.

It also helps to understand how they generate these leads if you cut out the middleman and acquire traffic yourself.

Contractor Webmasters

As the owners of Contractor Webmasters, we’ve selected our own lead generation agency as the #1 flooring lead service based on bias.

However, we also have unique insights into why our agency provides outstanding leads for flooring businesses, such as our propriety software tool, DataPins.

The leads our agency generates are exclusive, meaning flooring companies won’t have to battle nearby competitors for the same customer.

99 Calls

99 Calls promotes $29 exclusive flooring leads, which are exclusive and qualified. They use digital marketing and a custom website to funnel leads into your business.

Some of the methods outlined in this article are utilized by 99 Calls to generate prospects for your local flooring company, including SEO.

You can check out their 129 Google reviews and impressive 4.8 aggregate rating by looking them up on Google Business Profile.

How To Get Flooring Leads for Free

A common question from contractors is how do I get free leads?

Of course, we know better than to think anything is truly free, but we can produce leads without paying for them directly.

Specific digital marking tasks do not require hiring an agency, such as claiming and optimizing your Google Business Profile (formerly Google My Business).

Google Business Profile

The only authentic way to get free leads is through Google Business Profile. A GBP costs nothing and can immediately rank on Google Maps for keywords.

Of course, profiles with frequent reviews, high-quality photos, and informative business descriptions will perform better overall.

Business Referrals

The other way to get free leads is through referrals. However, referrals typically only happen after you establish your company.

One customer tells their friends and family about your high-quality flooring services, and your phone suddenly lights up. These are free leads, but they often stem from an initial investment in digital marketing.

Final Thoughts on Flooring Lead Generation

There are several efficient and effective flooring lead generation methods in 2025 and many exciting ways to implement them into your marketing campaign.

Homeowners will be seeking flooring companies in 2025 to help with their planned home improvement projects, and the question is which contractors will capture them.

Using the techniques outlined in this article, you can be among the flooring companies that can secure these qualified exclusive leads through SEO, direct mail, PPC, Facebook Ads, email marketing, and digital branding.

The best way to take action today is to claim your Google Business Profile and give your company a chance to generate flooring leads quickly.

Free Flooring Lead Generation Consultation

Kitchen Renovation SEO: The Ultimate (2025) Marketing Guide

Kitchen renovation SEO is the most effective marketing strategy for kitchen remodelers in 2025 because of its predictable ROI and low-risk investment.

Think about it this way: SEO is the most cost-efficient investment and provides the most sustainable long-term results (when properly implemented).

The following SEO guide from Contractor Webmasters outlines the benefits of kitchen remodeling SEO and the strategies that produce the best results.

What is Kitchen Renovation SEO?

Kitchen renovation SEO is the deliberate optimization of a website and other digital entities (i.e., Google Business Profile listing) to attract organic clicks on search engines like Google, Bing, and ChatGPT.

Key Takeaway

SEO for kitchen renovation companies involves producing high-quality and unique content, relevant link-building, and local business optimization.

SEO Components for Kitchen Renovation Companies

SEO for kitchen remodelers can be as simple or complicated as you make it. However, when you drill down to the nuts and bolts of SEO, it comes down to producing high-quality content and building a digital brand through links and other authority signals.

Of course, the local portion of SEO also includes Google Business Profile listings (formerly known as Google My Business) and NAP citations.

SEO Content for Kitchen Renovation

Google and other search engines rank content for user search queries.

For example, when a user searches for kitchen renovation company, Google will rank content that fits that user’s intent.

In contrast, a user searching for average cost of a kitchen renovation will prompt Google to show a different type of content, like an informative blog post.

Maximizing your organic reach requires creating content that fits the intent of your target consumers.

For example, some users may be ready to invest in your services immediately, while others are still in the exploratory phase of the sales funnel.

Nevertheless, capturing the attention of everyone in the customer journey is vital for SEO.

Most local business websites have three main types of content: service pages, location pages, and blog posts. Your service pages should focus on specific keywords within your service offerings.

For example, new home kitchen design should have a dedicated service page.

Location pages will target specific cities within your service area so that users in that city can find your company.

These pages are most valuable when they feature social proof of jobs completed in those areas. A tool like DataPins creates geo-coordinates to validate jobs within that zip code.

Finally, blog posts will target informational keywords, primarily for users not ready to buy your services immediately.

These posts should feature data and statistics and help users gain more information about the value of your kitchen renovation services.

Link Building for Kitchen Renovation Businesses

When Google decides which of two similar pieces of content ranks higher on search results, it considers domain authority.

The domain authority concept is essentially the website domain’s trust level.

This trust factor is based primarily on the site’s backlink profile quality.

Whenever an external website voluntarily links to your website, it is considered an endorsement of your content and brand.

As a result, trustworthy websites linking to your content are a massive boost for SEO.

However, links can also have a negative impact when sketchy websites decide to link to your content.

Kitchen renovation businesses can build backlinks by producing high-quality content assets, like informational blog posts that feature original data and statistics.

Other websites are more likely to link to data as they cite sources within their writing. Kitchen remodelers can also receive backlinks from associated brands and local organizations.

Still, companies must be careful not to violate search quality guidelines by engaging in link schemes or exchanging money for backlinks.

These tactics are considered black hat SEO, and while they may provide temporary value, they can result in a manual penalty that removes your entire website from search results.

Local SEO for Kitchen Renovation

The extra SEO compoenent invovled with local busienssses like kitchen remodelers is Local SEO. Local SEO may be the most pivotal component for lead generation for local companies.

The local SEO process starts by claiming your Google Business Profile and verifying the address.

You can then begin ranking within Google’s Map 3-Pack.

When local users search for phrases like kitchen renovation near me, Google showcases a Map 3-Pack, which features three business listings based on proximity, relevance, and prominence.

Optimizing your Google Business Profile and connecting a fully optimized website URL helps you appear in this pack.

Another local ranking factor is customer reviews. You want customers to review your business on Google Business Profile so that your listing can appear in search results and convert nearby users.

You can use a tool like DataPins to send automated review requests after completing a job. Remember that your company will inevitably receive some bad reviews.

AI SEO for Kitchen Remodeling Companies

AI is now integrated into search engines, including Google, which shows AI Overviews in many search results.

Appearing in AI Overviews is part of SEO in 2025, and you can give yourself the best chance by implementing strong SEO and brand building and getting your company mentioned in list articles.

AI models like Google Gemini and ChatGPT are trained primarily by web data, meaning getting your company mentioned on the internet is integral to AI optimization.

User search behavior is gradually evolving to rely more on AI-generated answers which makes optimizing for AI models a vital compnent of your SEO strategy in 2025.

Other SEO Factors for Kitchen Remodelers

While simplifying the SEO process helps local businesses process its benefits, mentioning other components influencing rankings is essential.

On-page optimization is a simple yet important aspect of your campaign.

Ensuring title tags, meta descriptions, and header tags have the appropriate keywords is necessary to appear on search results.

Secondly, technical SEO is another critical aspect of your campaign. Search engines must be able to crawl and index your URLs adequately before they can even consider ranking them for keywords.

While most CMSs like WordPress automate some aspects of technical SEO, it is crucial to be mindful of things like 301 redirects and XML sitemaps.

Best SEO Keywords for Your Kitchen Renovation Business

Keyword	Search Volume
kitchen remodel	33,100
kitchen design ideas	22,200
kitchen remodel ideas	18,100
kitchen remodel near me	14,800
kitchens	14,800
kitchen designs	12,100
kitchen remodel cost	12,100
kitchen renovation	9,900
kitchen remodeling ideas	8,100
kitchen layout ideas	6,600
kitchen remodeling cost	6,600
kitchen renovation cost	6,600
kitchen renovation ideas	6,600
kitchen renovation near me	6,600
how much does a kitchen remodel cost	5,400
kitchen renovation costs	5,400
kitchen renovations	4,400
kitchen remodel contractors	3,600
new kitchen	3,600
small kitchen remodel	3,600
how much to remodel a kitchen	2,400
how much is a kitchen remodel	1,900
kitchen remodel before and after	1,900
kitchen remodel design	1,900
new kitchens	1,900
kitchen remodel pictures	1,600
kitchen remodeling costs	1,600
kitchen renovation before and after	1,600
average kitchen renovation cost	1,300
kitchen design pictures	1,300
kitchen remodel ideas before and after	1,300
inexpensive kitchen remodel	1,000
kitchen contractors	1,000
kitchen design gallery	1,000
kitchen design images	1,000
kitchen designs photo gallery	720
renovated kitchens	720
average cost kitchen remodel	590
kitchen remodel on a budget	590
renovate kitchen	590
how much does a new kitchen cost	480
renovation ideas	480
how to renovate a kitchen	390
kitchen upgrade	390
average cost of small kitchen remodel	320
kitchen remodel planner	320
renovating a kitchen	320
small kitchen renovations	320
kitchen cabinet renovation	260
kitchen makeovers ideas	260
kitchen remodel calculator	260
remodel my kitchen	260
kitchen remodel cost per square foot	210
renovating kitchen	210
full kitchen remodel	170
10×10 kitchen remodel cost	140
kitchen renovations before and after	140
home kitchen remodeling	110
kitchen renovation budget	110
kitchen cabinets renovation	50
kitchen renovations on a budget	30

Final Thoughts on Kitchen Renovation SEO

SEO is a vital part of any kitchen renovation marketing strategy. It is the most cost-efficient marketing vertical and yields the most sustainable long-term results.

Unlike kitchen remodeling advertising, SEO can produce a high ROI without increasing spending.

Best of all, SEO helps build your brand over time, so its effects multiply with tenure.

The main aspects of kitchen remodeling SEO are content, links, and local. The above guide outlines how to approach each of these components.

Still, you must also focus on on-page SEO, technical SEO, and website design to maximize your SEO strategy.

If you require assistance with your SEO campaign, contact Contractor Webmasters.

Free SEO Consultation

Best Methods to Get Asphalt Paving Leads in 2025

Some paving businesses thrive during spring because of their consistent influx of asphalt paving leads.

These companies have more leads than they can handle, from prospective customers looking to book a service with their specific brand.

This may seem far-fetched for pavers living from lead to lead, hoping that the phone rings so they can book their next job.

The difference between these two outcomes is which lead generation methods each paving contractor uses to drive business.

At Contractor Webmasters, we’ve launched dozens of effective lead-generation campaigns for asphalt and paving contractors, and we want to share which of our methods works best.

What are Asphalt Paving Leads?

Asphalt paving leads are prospective clients who’ve demonstrated interest in your paving services by calling your business phone number, submitting a contact form, or making some tangible inquiry.

Best Asphalt Paving Lead Generation Strategies

The journey a user takes from not knowing that your company exists to submitting a formal inquiry is what we know as lead generation.

Companies can utilize various lead generation strategies to capture new customers, from SEO and AI to email marketing and paid ads.

Depending on your company’s marketing budget and resources, you are unlikely to be able to launch ALL of these lead generation methods simultaneously.

As a result, focus on the strategies that are most attainable for your current situation and add in new ones as your business grows.

Below are the best asphalt paving lead generation strategies for 2025:

SEO

SEO is the most profitable lead generation channel for paving contractors in 2025. Securing top organic positions on Google Search and Google Maps lets your business capture the highest conversion prospects at the lowest cost per lead.

94% of users click on organic search results instead of ads, and they are more likely to become repeat customers and leave a favorable review on your Google Business Profile.

Despite its objective value, SEO has a murky reputation among asphalt companies who are typically unhappy with their SEO services, either now or in the past.

Below, we’ll outline the primary components of SEO as a lead channel:

Local SEO

Since asphalt paving companies service local customers, ranking in the Google Map 3-Pack for specific paving keywords is essential.

Furthermore, it’s vital to rank on organic results for local-specific queries like paving contractor dallas tx.

Paving companies can build their local SEO foundation with a Google eBusiness Profile and an optimized custom website that targets a specific service area.

From there, it becomes about getting Google Reviews and sending local brand signals with tools like DataPins.

On-Page SEO

On-page SEO is dull for most business owners who don’t want to deal with the minutiae of title tags and meta descriptions to get new customers.

That’s why most companies hire an SEO agency to perform these mundane tasks on their behalf, which results in higher search rankings and more consistent leads.

The details matter with on-page SEO, such as keyword placement, internal linking, image optimization, and content formatting.

Most of your current paving company competitors have vulnerabilities with their on-page SEO, providing an opportunity to outrank them with the proper tasks.

Off-Page SEO

A perfectly optimized website with pages targeting each paving service may be enough to rank in some smaller cities, but larger metropolitan areas will require off-page SEO signals.

These off-page SEO signals include backlinks, citations, brand mentions, social media content, and other online activity not directly on your website.

You can build dozens of citations with services like Whitespark, which will disseminate your business information to the major directories.

Earning backlinks requires more effort as these usually manifest from business relationships with other entities who may mention your company on their website.

Bonus Method: Join Industry Associations

Joining associations in your industry and region creates valuable off-page SEO signals for paving companies nationwide.

For example, the National Asphalt Pavement Association (NAPA) is an excellent platform to become a member.

In addition, depending on your location, you can join local institutions like the Chamber of Commerce.

Remember that these memberships should result in a link to your website on the respective membership pages.

Paid Ads

Paid ads are most paving companies’ default lead generation channel, especially those without an existing online presence.

Major platforms like Google, YouTube, and Meta (Facebook and Instagram) offer paid advertising for businesses like asphalt paving.

While paid ads can produce paving leads quickly, they also put businesses at risk of overspending in the short term without sustainable long-term profit.

Below, we’ll outline the components of paid ads and how to maximize them for lead generation.

Google Ads

Google Ads presents asphalt pavers with an opportunity to appear on search results without SEO.

Whether using Search Ads (pay per click) or Local Service Ads (LSA) (pay per lead), asphalt paving companies can generate leads through Google advertising.

LSA ads connect with your Google Business Profile and its corresponding reviews, while Search Ads connect to a landing page (typically on your website).

In both cases, paving contractors should target local-intent keywords to attract nearby customers seeking your services.

YouTube Ads

YouTube is a Google company, which means asphalt companies can run ads on YouTube using their Google account.

YouTube ads can span from display ads using still images to in-stream video ads using video content.

Pavers looking to reach users who are watching videos about topics like pavement seal coating or parking lot sweeping will be intrigued by YouTube ads.

Like Google, you’ll want to target users within your service area to avoid wasting ad spend on prospects you cannot service.

Meta Ads

The Meta Ads platform allows paving companies to advertise on Facebook and Instagram using various ad types and campaign goals.

Facebook Ads have a good reputation for delivering prospects at a reasonable cost per lead, and Instagram’s increasing popularity is also intriguing for small businesses.

Companies can generate leads directly on the platform using Lead Ads or funnel users to a landing page to introduce more friction.

Ad specifics depend on your budget, campaign goals, and media production resources.

Email Marketing

Email marketing has been shown to produce leads, with 60% of consumers saying they make a monthly purchase after reading a brand email.

However, achieving top-line results requires building a subscriber list and streamlining personalized automation.

You can use software like Aweber or Mailchimp to assist with these processes, but building your subscriber list will require additional effort.

For example, running ads, ranking on Google, and providing lead magnets such as free discounts or downloadable case studies can lead to new email subscribers.

Below, we’ll outline the components of email marketing for paving lead generation:

Email Marketing Software

It’s nearly impossible to scale email marketing campaigns without software like Aweber or Mailchimp, which provide the tools and features needed to maximize email campaigns.

These CRMs host your email subscribers while offering segmentation and customization features to help you reach the right users for the correct items.

Furthermore, this software helps you comply with email regulations that prevent your emails from ending in people’s spam folders.

You should only invest in one of these platforms if you have the infrastructure (website, Google Business Profile) to attract new subscribers.

Email Subscribers

Your company may already have emails stored in a CRM from previous interactions with existing or prospective customers.

If acquired with the user’s consent, they can be transferred into your software dashboard as the foundation of your subscriber list.

From here, you’ll need to start gaining new subscribers with SEO, paid ads, and lead magnets, detailed in other parts of this post.

Ensure subscribers agree to share their email addresses by providing a checkbox that signals their consent.

Email Personalization

Most email software allows for personalization through shortcodes that ensure every email addresses the subscriber by their name.

Personalizing emails is vital to maximizing open rates and conversion for your paving business, as users now expect to be addressed by name in promotional emails.

Personalization alone is also insufficient for long-term marketing success, as users should be segmented by their specific interests and relationship to your services.

Finally, paving companies must utilize email automation to reach the users at their ideal times, which may vary by the type of service they require.

Digital Branding

Building a digital brand is the best way to generate exciting paving leads in 2025. Almost any company can set up a website, but it will not drive new customers if it does not convert.

Branding is often associated with slogans, logos, and color schemes, but it goes far beyond that in today’s digital landscape.

For example, a Google Business Profile with at least 20 reviews is an integral part of your digital brand, as is a demonstration of E-E-A-T on your website.

Consumers who trust a business will likely submit their contact information and spend money on that brand.

Below, we’ll break down the components of digital branding for lead generation.

E-E-A-T

E-E-A-T stands for experience, expertise, authority, and trust and is Google’s acronym when instructing search quality graders to evaluate websites and rankings.

For example, a website ranking #1 for paving contractor near me will be assessed by quality graders on whether it meets those standards.

If it falls short, Google will tweak its algorithm to ensure the site no longer ranks #1 for that keyword (assuming better options exist).

Factors contributing to E-E-A-T include reviews, proof of work, accurate contact information, unique phones, award badges, and more.

Reputation Management

When users search for a brand name on Google, they will typically see a Google Business Profile, Google reviews, the business website, and a list of directory websites (Yelp, BBB, etc.) with listings for that business.

Considering this, it’s vital to ensure you have all of these things set up and drive positive reviews to each of them.

You can use review request apps like DataPins or Gatherup to streamline the review process through text and email, but it also helps if your contractors ask the client in person.

Finally, ensure your directory listings are up-to-date with accurate contact information and that they link directly to your official business website.

Social Media Signals

Consumer behavior has shifted increasingly toward social media platforms like Facebook, Instagram, YouTube, and TikTok.

While you might not view an asphalt paving company as conducive to social media engagement, all modern brands should have a presence on these apps.

You don’t have to post every day or keep up with the latest trends, but you should have active profiles with links back to your website and contact information.

Having the profiles sends favorable social signals to Google and AI platforms that you are a legitimate brand.

AI / LLM

Artificial intelligence and large language models are the newest lead generation channels for asphalt and paving companies.

Google, Meta, Bing, and other platforms have all integrated large language models into their algorithms and search results.

Additionally, consumers use LLM chat platforms like ChatGPT, Google Gemini, and Perplexity to find paving contractors.’

These new channels are an excellent opportunity for small businesses to drive new prospects to their business.

Below, we’ll outline how to leverage AI and LLMs as a lead generation channel:

Google AI Overviews

The fastest way to generate asphalt paving leads through AI is by appearing within answers generated via Google’s AI Overviews.

When Google users search for terms like concrete joint sealing service dallas AI will deliver an AI Overview that recommends businesses.

You can optimize your website with SEO and E-E-A-T to increase your chances of appearing in these answers.

The AI model is trained by internet data, including Google search results that rank for that term.

ChatGPT

OpenAI’s ChatGPT is what propelled AI into the digital mainstream in 2024. In 2025, many potential paving customers use ChatGPT for various tasks, including finding contractors.

That’s not to say they’ve abandoned Google but to suggest they’ve added an additional tool for researching businesses.

Appearing in ChatGPT answers requires a similar campaign for appearing in Google AI Overviews, appearing in or producing web data for the AI to train on.

This may include appearing in a list of the 10 best paving contractors in your city, or simply ranking #1 for paving contractor in your city.

Other AI Use Cases

Aside from appearing in AI answers to drive more leads to your pacing business, you can also use AI in other ways.

For example, ChatGPT can generate lead magnets, landing pages, blog posts, and social media content.

You can also use platforms like HighLevel, which includes AI features for lead funnels and automation.

Newer AI tools like Sora can now generate short videos that can be uploaded to YouTube and other visual platforms.

Next Steps for Asphalt Paving Lead Generation

As you are now educated on the best ways to generate asphalt paving leads in 2025, you can begin to invest in the process of inserting your brand into this wide range of digital channels.

The best place to start is with SEO and local SEO, which can be done by creating an optimized website and a Google Business Profile.

These two entities will serve as your lead generation foundation form, which you can expand into paid advertising, email marketing, digital branding, AI, and more.

As your digital presence gains momentum from increased engagement, your cost per lead will decrease, and the quality of your leads will increase.

To learn more about asphalt paving leads, get in touch with Contractor Webmasters today.

6 Outstanding Towing Advertising Ideas for Tow Trucks

Coming up with towing advertising ideas can seem overwhelming at first glance. However, there is a wide range of promotional techniques tow trucks can utilize to earn more customers.

From Google Ads to Facebook Ads, tow truck companies can generate more visibility through online platforms.

Below, Contractor Webmasters outlines six outstanding towing advertising ideas for tow trucks:

Best Towing Advertising Ideas

Google Ads
Facebook Ads
Instagram Ads
Nextdoor Ads
YouTube Ads
DataPins

1) Google Ads for Towing

Google Ads can produce a solid ROI when adequately implemented. However, tow truck companies must avoid common pitfalls associated with Google Ads.

For example, you should never target national keyword terms. Instead, focus on local keywords with clear purchaser intent.

Examples of these keywords include:

towing near me
emergency towing near me
tow truck in (city)
towing company (city)

2) Tow Truck Facebook Ads

One of the best platforms for tow truck company advertising is Facebook, which is part of Meta advertising.

The popular social media platform has a comprehensive advertising feature that allows towing companies to capture leads, including phone numbers and locations.

Use Facebook’s Lead Ads feature to get quick responses and reduce friction that would otherwise cause some users to not complete the entire form.

3) Instagram Ads

Instagram Ads are part of the Facebook Ads network, so you can run most of your Facebook Ads on the Instagram platform.

While the user base is not identical to Facebook, many of your target customers are also on Instagram, where they regularly consume visual content.

Inserting a tow service ad into their Instagram feed could be something your company needs to expand its visibility.

4) Nextdoor Advertising

The fastest way to reach local consumers online is through Nexdoor advertising. The closest thing to digital word of mouth for roadside assistance businesses is Nextdoor.

Users are speaking with their neighbors who have verified addresses within their neighborhood. You can dominate the area by infiltrating tight-knit communities and earning an endorsement.

Nextdoor ads are a great way to get out in front of real homeowners.

5) YouTube Towing Ads

Video consumption is at an all-time high, and many of your local consumers are spending their time on YouTube.

While YouTube’s conversion rate for advertising is at a lower level than Facebook and Google, it is still beneficial for brand recognition and visibility.

The user often skips YouTube ads, particularly if inserted into an unrelated video. Therefore, we advise against using YouTube as your only advertising platform.

However, it can enhance your other advertising investments through brand synergy.

6) DataPins

DataPins contrasts other ideas on this list because it is not an advertising platform that requires tow truck companies to purchase ad space.

Instead, DataPins is a tool and app that allows towing companies to promote their recent jobs to other local consumers.

DataPins allows towing professionals to pin jobs and geo-coordinates on their website’s service and city pages.

These pins also contribute to Google Maps rankings if you properly connect your website URL to your Google My Business Profile.

Most importantly, website visitors will see towing jobs in their area, giving them the confidence to utilize your services.

Qualities of an Effective Tow Truck Ad

Regardless of which platform your company advertises on, you will require a strong ad that meets the user’s needs and entices them to contact your business.

Below are the most essential qualities of a towing ad:

Ad Copy

Ad copy must be clear and concise while creating urgency for the consumer. Nobody will read a long text block, so it’s crucial to grab the.

User’s attention quickly. As a result, focus on the most appealing value proposition that can urge the consumer to take action.

Ad Visuals

Whether using images or videos, the visual portion of your ad must complement the text and grab the user’s attention.

As a result, never use stock photos and only incorporate unique images from your staff or recent jobs. Again, the key is fostering expertise and trust with the consumer.

CTA

Your call to action is crucial for ad conversion. Even if your ad captures the user’s attention, it is meaningless unless they take the next step.

Your CTA is a button like Call Now, Click Here, or Learn More. You can choose the one that best suits your advertising goal for a specific campaign.

Targeting

Targeting is the most important way to maximize your advertising dollars. As a result, only target locations that you can service.

Otherwise, you are wasting advertising dollars on people you cannot service. Therefore, choose your top service areas and ensure your ads only target those geographic locations.

Final Thoughts on Tow Truck Company Advertising

Contractor Webmasters highlighted several outstanding tow truck advertising methods, including Google Ads, Facebook Ads, Nextdoor Ads, YouTube Ads, and DataPins.

We recommend using each platform to maximize your towing company’s visibility.

However, we also recommend a long-term marketing strategy like towing SEO to generate the most yearly revenue.

Relying strictly on tow truck ads to generate leads is a highly inefficient marketing strategy. Instead, combine various marketing techniques to establish your brand and increase ROI.

Is a Landscaping Business Profitable in 2025? (w/Owner Salary)

A landscaping business can be very profitable under the right business conditions. For example, landscaping companies can produce operating profit margins between 10% and 50%, indicating the company’s revenue after subtracting operational expenses for material, labor, overhead, and equipment.

Nearly a quarter of landscaping professionals are self-employed and work with customers on a contractual basis.

As a result, commercial and residential property owners regularly utilize landscaping services, facilitating a healthy industry projection in the future.

Is a Landscaping Business Profitable? (Blog Cover)

Key Takeaway

A Landscaping business is profitable, and business owners can achieve a salary as high as $180,000. However, most owners earn a salary between $54,000 and $115,000.

Calculating Owner Salary

A landscape owner’s salary is 12-35% of the company’s revenue. For example, if the company reaches $415,000 in revenue, the owner’s salary would fall between $49,800 and $145,250.

However, the more revenue the company earns, the lower percentage goes to the owner’s salary in most cases. As a result, using a low-end rate of 15% is a conservative calculation of your annual salary.

The excess revenue must be contributed toward employee wages, equipment, and fulfillment. So, when calculating how much landscape owners make a year, it’s important to consider those other expenses.

While smaller companies can use higher-end calculations for owner salary, many opt to reduce their yearly pay to $20,000-$25,000, believing they will make that money back (and more) after consistent business growth.

Typical Landscape Owner’s Salary

According to the NALP, landscaping business owners have a typical salary between $54,000 and $115,000.

Landscape Owner Salary By State:

State	Annual	Monthly	Weekly	Hourly
Alabama	$45,035	$3,752	$866	$22.00
Alaska	$53,509	$4,459	$1,029	$26.00
Arizona	$46,302	$3,858	$890	$22.00
Arkansas	$41,086	$3,423	$790	$20.00
California	$49,035	$4,086	$942	$24.00
Colorado	$52,246	$4,353	$1,004	$25.00
Connecticut	$47,266	$3,938	$908	$23.00
Delaware	$49,729	$4,144	$956	$24.00
Florida	$37,130	$3,094	$714	$18.00
Georgia	$41,954	$3,496	$806	$20.00
Hawaii	$51,622	$4,301	$992	$25.00
Idaho	$46,749	$3,895	$899	$22.00
Illinois	$48,147	$4,012	$925	$23.00
Indiana	$47,280	$3,940	$909	$23.00
Iowa	$46,668	$3,889	$897	$22.00
Kansas	$44,313	$3,692	$852	$21.00
Kentucky	$43,154	$3,596	$829	$21.00
Louisiana	$42,488	$3,540	$817	$20.00
Maine	$48,106	$4,008	$925	$23.00
Maryland	$48,222	$4,018	$927	$23.00
Massachusetts	$54,263	$4,521	$1,043	$26.00
Michigan	$43,306	$3,608	$832	$21.00
Minnesota	$48,663	$4,055	$935	$23.00
Mississippi	$47,056	$3,921	$904	$23.00
Missouri	$46,606	$3,883	$896	$22.00
Montana	$45,604	$3,800	$877	$22.00
Nebraska	$47,373	$3,947	$911	$23.00
Nevada	$50,596	$4,216	$973	$24.00
New Hampshire	$48,320	$4,026	$929	$23.00
New Jersey	$50,443	$4,203	$970	$24.00
New Mexico	$48,150	$4,012	$925	$23.00
New York	$54,358	$4,529	$1,045	$26.00
North Carolina	$45,155	$3,762	$868	$22.00
North Dakota	$52,572	$4,381	$1,011	$25.00
Ohio	$47,236	$3,936	$908	$23.00
Oklahoma	$45,877	$3,823	$882	$22.00
Oregon	$52,532	$4,377	$1,010	$25.00
Pennsylvania	$49,805	$4,150	$957	$24.00
Rhode Island	$48,658	$4,054	$935	$23.00
South Carolina	$46,106	$3,842	$886	$22.00
South Dakota	$49,686	$4,140	$955	$24.00
Tennessee	$45,096	$3,758	$867	$22.00
Texas	$46,290	$3,857	$890	$22.00
Utah	$45,233	$3,769	$869	$22.00
Vermont	$52,829	$4,402	$1,015	$25.00
Virginia	$49,260	$4,105	$947	$24.00
Washington	$56,274	$4,689	$1,082	$27.00
West Virginia	$38,465	$3,205	$739	$18.00
Wisconsin	$50,151	$4,179	$964	$24.00
Wyoming	$47,759	$3,979	$918	$23.00

Source: ZipRecruiter

Landscaping Business Challenges in 2025

While a landscaping business is often profitable, it presents unique challenges. For instance, getting a landscaping company off the ground requires significant time and effort. Therefore, anyone looking for a quick cash cow should avoid the landscaping industry.

Owners of smaller landscaping companies may take home a salary of around $54,000. Furthermore, while the industry is relatively insulated from economic downturns, the consistency of high-end jobs can fluctuate.

Labor

Landscaping is hard work, and you must be able to perform the labor and hire others who can do so. Unfortunately, many people cannot perform high-end landscape work because of the physical toll it takes.

Heat may also be a consideration in warmer climates, as temperatures can increase to a level unsuitable for people in poor physical condition.

Standard landscaping services include:

lawnmowing
chemical application
tree trimming
fertilizing
landscape maintenance
landscape design

Employee Retention

Finding quality employees capable of performing the labor is one thing, and keeping them around is even more challenging. As a result, you must offer a competitive salary to retain quality labor.

Unfortunately, it’s common for high-end landscaping employees to bolt for a higher salary and superior working conditions. As a business owner, you must take these matters seriously.

Marketing

Landscape marketing is an essential component of a profitable business. Still, only some startups fully grasp the intricacies of effective marketing.

For example, the top landscape companies in 2025 have a presence on Google stemming from SEO and Local Mapping. So please market your business to avoid its sudden demise.

Competition

One main reason you need marketing is the competition level within the landscaping industry. Depending on your market, dozens of high-end competitors can monopolize your high-end job opportunities.

As a result, having a competitive mindset is required to enter this realm, particularly in populated markets with high demand.

Final Thoughts on Landscaping Business Profitability

A landscaping business can be highly profitable under the right business conditions. However, you should understand the challenges ahead before getting into the industry.

For instance, landscaping is competitive and requires significant labor to generate revenue.

Despite the clear challenges, landscaping is an excellent opportunity for those willing to meet the requirements.

Once you get your business off the ground, you can earn an owner’s salary approaching the $200,000 mark. In addition, entrepreneurs with a passion for lawn care can achieve their goals in landscaping.

Is a Pest Control Business Profitable (w/Owner Salary)

How profitable is a pest control business? A successful pest control business can earn a profit margin of 35% when you subtract labor and operational expenses.

Let’s see what the data says to learn more about how profitable a pest control business can be.

Pest Control Business Profits

According to the most recent data, the pest control business is valued at 24 billion dollars.

Meanwhile, the average non-startup pest control business earns 401,900 in annual revenue.

Since the median estimated startup cost for a pest control business is $47,500, a successful pest control business could earn a profit of $354,000.

Pest Control Business Owner Salary

The median estimated salary for a pest control business owner is $60,000, though it can vary significantly depending on number of employees, region, tenure, expenses, and overhead.

According to BusinessHue, the average salary for a pest control business owner with five employees is $120,000, double the median salary of owners throughout the industry.

Startup Costs for a Pest Control Business

A significant investment is required to start a pest control business, with a median cost of $47,500.

Startup costs cover:

licensing
equipment
marketing
transportation

Pre-planning and expert management can limit costs and form a smoother path to profitability.

Licensing

Your licensing costs vary by region and requirements. In general, you will need the following:

Business License: $100 – $500
Pest Control Operator License: $200 – $600
Certification: $500 – $1,500
Total (Estimate): $800 -$2,600

Equipment

Essential pest control equipment includes industry-specific tools and safety gear.

Applicators and Sprayers: $500 – $1,000
Protective Gear: $200 – $500
Bait Stations: $1,000 – $2,000
Tools: $200 – $500
Total (Estimate) – $2,200 – $4,700

Marketing

We will dive deeper into the proper marketing channels later. But for now, consider these costs:

Custom Website: $1,000 – $3,000
PPC: $500 – $2,000
Local SEO: $1,000 – $3,000
Local Sponsorships: $300 – $1,000
Total (Estimate) $4,300 – $9,000

Transportation:

You can’t reach customers or transport equipment without a company vehicle. Check out the associated costs:

Used Truck/Van: $10,000 – $20,000
Truck Wrap: $500 – $1,000
Fuel and Maintenance: $300 – $500
Total (Estimate): $10,800 – $21,500

Total Startup Costs (Estimate)

Here are the totals when calculating the estimates from each category:

Licensing: $800 – $2,600
Equipment: $2,200 – $4,700
Marketing: $4,300 – $9,000
Transportation: $10,800 – $21,500
Total (Estimate): $18,100 – $37,800

The range of the total estimate is lower than the estimated median startup cost in the pest control industry.

This discrepancy is likely caused by additional startup expenses that vary by region and discipline.

Ultimately, this list merely gives you a general outline of where your startup costs will go.

Increasing Profit Margin With Pest Control Marketing

While variables such as region and capital impact portability for a pest control business, the most controllable factor is marketing.

Investing in the proper marketing channels can increase your profit margin and achieve profitability more quickly.

Here are the channels you should focus on:

Digital Marketing: SEO, PPC, and SMM generate pest control leads
Local SEO: Getting listed on local directories, especially Google Business Profile, is essential
Community Marketing: Networking at community events, sponsoring Little League teams, or partnering with other local businesses are the fastest ways to earn credibility,
Customer Retention: Providing elite customer service to retain your existing customer base with standard follow-ups and maintenance packages
Referral Programs: Maximizing lifetime customer value by turning existing clients into new ones with referral incentives that increase brand participation.

Efficiently investing in these marketing channels is a great way to earn profitability in your pest control business.

Bonus: Learn more about Facebook Marketing for Pest Control Companies

Final Thoughts

There is no one-size-fits-all projection for pest control business profitability.

However, there is a clear path to profitability when making the right business choices.

A high profit margin in a booming industry is a good recipe for success.

Managing expenses while investing in the proper marketing channels is the most efficient way to earn profitability for your pest control business.

3 Ways to Get Free Appliance Repair Leads

Attracting new customers to your appliance repair business is no easy task, especially in a competitive market. So, it makes sense that contractors target free appliance repair leads or at least try to reduce the cost per lead as much as possible.

Anyone who runs a business knows that “free” is often used loosely and involves other fees or some upfront investment. In any competitive market, you have to spend money to make money.

One example is that contractors can get free appliance repair leads by optimizing their business website and inserting a lead capture form.

Although capturing this information on your website is technically free, various costs are associated with hosting, optimizing, and maintaining a business website.

Ways to Get “Free” Appliance Repair Leads

1) Set up a Google Business Profile
2) Earn Word-of-mouth Referrals
3) Use DataPins (Not free but creates free prospects)

Free Appliance Repair Leads (Blog Cover)

Ways to Generate Free Appliance Repair Leads

At Contractor Webmasters, we’ve been working with contractors for many years, so we understand every sales pitch, marketing trend, and business tactic that can be utilized.

Best of all, we understand each client’s context and unintended consequences so we can steer contractors away from costly mistakes and toward a higher and more sustainable ROI.

Below, we outline some additional methods to get free appliance repair leads:

1) Google My Business (aka Google Business Profile)

Claiming a business listing on Google is completely free. Once your listing is verified, it becomes eligible to rank on Google Maps and the Google Map 3-Pack for relevant search queries.

In theory, a nearby customer could search for “appliance repair near me,” click on your Google Business Profile, and contact your business directly through the listing interface.

Every action in this hypothetical lead generation sequence is free, conceivably making it the best option for contractors.

There’s one problem.

Google My Business listings rarely rank within the 3-Pack if not associated with an optimized business website.

Every Google Business Profile has a button that says “website,” which, when clicked, navigates the user to the URL inserted in your Google My Business settings.

Screenshot of Google Map 3-Pack Showcasing Website URL on GMB Listings

However, the URL’s impact on the listing is far more significant than just a clickable item. Google scans the associated URL for relevant SEO information, such as keywords, reviews, schema markup, etc.

Google then uses that associated SEO information as a ranking factor for your Google My Business listing. While the user’s proximity to your address and your number of reviews also influence ranking, the website URL factor is very substantial.

As a result, listings without an associated SEO-friendly website are unlikely to rank in the 3-Pack for relevant queries, reducing your projected lead volume to zero.

There are some exceptions to this scenario, such as business listings within low-competition regions that have compiled a substantial amount of customer reviews.

However, these exceptions are sporadic and not something most home appliance repair contractors can count on.

The bottom line is you’ll still need to invest in an optimized business website to generate leads on Google Maps and the Map 3-Pack, which will create associated costs.

2) Referrals

Word-of-mouth referrals do result in free appliance repair leads. However, most contractors whose company gets mentioned in conversations already invest in marketing, including website optimization.

You’re starting to see a trend of spending money to make money, which means there is an initial cost to creating cost-free lead generation channels.

Your business can only get frequent referrals if you gain visibility online. You can get some initial interest through friends and family members, but those are short-term wins.

You can leverage those wins into customer reviews on your Google Business Profile, but you should use any profits to invest in marketing.

And yes, marketing costs money.

However, the initial investment in a branded lead generation channel is far more palatable when considering the alternatives (Google Ads, Facebook Ads, Pay Per Lead, and Third Party Lead Sellers).

Ultimately, your cost per lead and acquisition becomes exponentially lower when you follow the tips in this article.

3) DataPins (Not Free but Creates Free Prospects)

One app that can help appliance repair contractors acquire leads in multiple cities is DataPins. While DataPins is not a free app, its impact is even more significant than that of a standard optimized website.

DataPins allows contractors to generate pins showcasing recent jobs throughout your service areas. Each pin contains geo-coordinates, schema markup, captions, mini-maps, and images to demonstrate proof of work in a specific city, zip code, or town.

As a result, your website immediately demonstrates more expertise and authority in a wide range of cities than your competitors. This can help you rank on organic search and Google Maps (and 3-Pack).

Again, DataPins requires a monthly investment, but it can produce leads from organic sources, which ultimately translates to free leads.

According to internal research from Contractor Webmasters, 77% of clicks go to organic and mapping instead of Ads.

We recommend combining DataPins with an optimized website to maximize your lead frequency and service area coverage while driving down your cost per lead.

Final Thoughts on Appliance Repair Lead Generation

As an appliance repair contractor, you can buy into the BS sales routine and learn the hard way, or you can take the shortest route to success: SEO and website optimization.

Aside from word-of-mouth referrals, organic clicks from Google (including Google Maps and the Map 3-Pack) are the closest thing to free appliance repair leads.

Regarding referrals, they still rely on marketing in some capacity, as family and friend recommendations are short-lived.

You can try an app like DataPins to expand your service area coverage and drive down your cost per lead.