Author Archives: Contractor Webmasters

4 (Useful) Social Media Marketing Tips for Foundation Repair

Foundation repair social media marketing is kind of a big deal. You may think that social media is irrelevant to you as a foundation repair contractor, but nothing could be further from the truth.

In reality, your competition is already leveraging social media to gain more customers and establish itself as an authority in the industry. So you need to ask yourself, “Why aren’t I?”

If you do already have your foundation repair company set up on social media, the question becomes, “am I getting all I could be getting out of my social media presence?”

It’s a valid question because social media can do a lot to help you reach out to customers and present your company and services in an attractive light.

Whether you are just starting with foundation repair social media or want to fine-tune the campaign, the following post will lend insights into how to maximize your reach.

1) Social Media Basics

Social media should be as expansive as possible for those just starting with foundation repair.

While the industry critically acclaimed Facebook and LinkedIn as the most effective social media platforms for professionals in the construction industry, you shouldn’t ignore other platforms like Instagram and TikTok.

If you are trying to reach the millennial market, which consists of many first-time homebuyers with lots of questions, Facebook and Instagram may be your best bets. 59% of all Millennials are Instagram users, and Facebook still dominates millennial social media usage.

Choosing a few “priority” platforms is necessary, but try to cover as many bases as possible. Remember that you should be posting fresh content every week, so don’t take on more than you can handle.

If you are overwhelmed with 3 Facebook posts a week, don’t try to be present on every social media outlet. Remember that quality vastly outweighs quantity when it comes to social media marketing.

Also, ensure that your staff is following all your social media accounts. Social proof is still a commodity; you should tap into your built-in audience to get the ball rolling regarding followers.

2) Find a Schedule that Works

Speaking of posting frequency, how often should you be posting on social media for optimal engagement? That depends on the platform and how many followers you have.

Studies have shown that companies with a relatively small amount of followers don’t do well when they frequently post, while companies with 13k+ followers drive engagement with multiple posts per day.

In general, you should publish at least 3 Facebook posts per week, with a maximum of 5 per week. Your Twitter account should see at least three new posts daily, while your Instagram and LinkedIn accounts should get one new post daily.

Of course, if you cannot come up with quality content to share that frequently, it’s better to tune the frequency down to a level that works for you. Try coming up with a posting schedule for yourself and your team. Start with Facebook and aim for three new posts a week.

You can develop post ideas at the beginning of each week and implement them throughout the week. Once you get into a rhythm, you will find it easier to keep up with a schedule.

A set posting schedule ensures frequency and consistency on social media.

3) Post Ideas

Quality content is the name of the game. Many contractors struggle with ideas for social media posts. In reality, though, a wealth of quality social media content is available to you as a foundation repair contractor.

Here are some social media post ideas to get your creative juices flowing:

Before and After Pictures

Pictures are always a go-to when you can’t develop engaging topics. Before and after photos of projects are always a good idea for the construction industry.

Snap quality photos of a job site or damaged foundation before you begin and then another afterward. People are always interested in the distinction between the finished job and the initial problem.

How To’s

How-to videos and posts are also viral. Of course, teaching people how to repair a foundation would be folly, but you could compose posts about maintaining a foundation correctly.

Employee Spotlights

Are there exemplary people within your organization? Does one or more of your employees have an incredible story to tell? Have you or anyone on your team ever overcome daunting odds? Consider your team a source for human interest posts.

Customer Stories

Your customers are also a good source of quality social media posts. Share their stories and how you may have helped them. You can generate even more high-quality foundation repair leads by showcasing existing clients.

4) Reach Out to the Influencers

Take a look at successful social media users in your industry. Follow them and engage with them.

Forming relationships is a great way to start conversations with your industry’s most visible social media figures. As they begin to engage with your brand, it will shed some light on your own company.

Connecting with social media influencers may gain you some followers – including the influencers themselves.

Remember that it’s all about exposure, so don’t be afraid to be active in the conversations of the most popular social media figures’ posts.

More Social Media Visibility for Foundation Repair Companies

Visibility in the digital age is essential. With the endless stream of information available on the internet, visibility becomes a commodity. Foundation repair social media is vital to online visibility, but it’s not the end all be all.

Here at Contractor Webmasters, we can help you launch a successful social media campaign, but we can also increase your company’s visibility through other proven means, like local SEO for foundation repair specialists.

Reach out today for help with social media marketing for your foundation repair business.

Marketing Tips for Garage Floor Coatings (Epoxy + Polyaspartic)

Epoxy flooring marketing is something you must consider once you discover the level of competition in your local market.

In fact, when you got into the specialty flooring business, you may have underestimated the amount of competitors vying for the same customers.

While there are some outliers in smaller markets, Stiff competition exists in major metro areas.

With this realization, how do you get your business to stand out among giants?

Crafty marketing techniques designed especially for niche markets like epoxy flooring contractors get results. You have to consider your likely clientele and cater to their habits carefully.

Key Takeaway

Epoxy flooring marketing requires some creativity because you will need to draw people’s attention by looking for particular types of service.

If you are new to epoxy flooring marketing, don’t worry. You have come to the right place. In the following post, Contractor Webmasters will share some epoxy flooring marketing tips to help your business stand out.

Tip #1 – Focus on Client Needs

Ultimately, marketing your company will mean advertising it. To effectively promote your business, you will need to speak to the needs of your clientele.

Think about the jobs you have been on in the past. Think of what your customers told you they wanted. Think about some of the questions they had for you before, during, and after completing the project.

These are the needs and concerns you will want to focus on as you market and advertise to your clients.

For example, as an epoxy flooring contractor, you may cater to:

Homeowners: Homeowners tend to need epoxy flooring services for their garages – either to redo an old, ugly, and stained floor for a renovation or to turn their garage into a dedicated space of some kind.
Business Owners: Business owners will need to make their space functional, safe, and maybe even attractive to customers.
Both: Pretty self-explanatory (see both points above)

Any marketing or advertising efforts you make need to focus on conveying to your clientele that you can fulfill the needs we talked about above.

Tip #2 – Emphasize Local SEO

Local SEO is one of the most critical aspects of epoxy flooring marketing because, after all, your business is a local one.

Focusing on local consumers ensures a properly allocated budget. Local SEO is a powerful strategy for home and business service companies in the digital age.

Consider the following statistic: over two years, Google saw a 900% increase in the frequency of “near me” searches. The frequency with which people are taking to the internet to find local businesses and products is immense.

Local SEO is so essential for epoxy flooring marketing. The first place to start is Google My Business. Go to Google My Business, claim your business, and set up your profile as completely as possible.

An optimized GMB listing will help you rank in the local map 3-pack, which dominates the local search rankings.

Include locally oriented longtail keywords in your website copy as well. Keywords like “Epoxy flooring in Macon, Georgia” and “Polyaspartic flooring in Mobile, Alabama” are good examples of local intent longtail keywords.

Ensuring you have external links on the websites of other local companies, suppliers, and hardware retailers is also a grass-roots method of local digital marketing.

Local SEO is an essential component of floor coating marketing, with Google Business Profile being the primary tool to help you acquire nearby customers.

Tip #3 – Content Marketing

Not a lot of people know the ins and outs of epoxy flooring. Content marketing is an excellent way to:

A) Educate people on what epoxy flooring is and how it can improve their properties
B) Market your business in a manner that doesn’t seem like marketing at all

Most people prefer to learn about a business through content marketing like blog posts rather than by traditional advertising.

In one study, 60% of consumers reported that a blog influenced their purchasing decisions.

The takeaway: start an epoxy flooring blog! You can publish it right on your website. Blogs aren’t the only means of content marketing, though.

People are increasingly becoming visual learners, so it is also beneficial to have video content on your site and your social media outlets.

“How-to” videos are viral. You can post videos that educate people on how to properly clean/maintain epoxy flooring or inspire them to redo their flooring.

Informational blog content casts a broader marketing net for potential customers.

Tip #4 – Have A Great Website

Your website is your most valuable tool in epoxy flooring marketing. When done right, your website will garner epoxy flooring leads every month. But what makes a good epoxy flooring website?

Here are a few of the essential elements:

High-Quality Pictures: Again, people are visual learners. They want to see what you are capable of and what you can do for their properties.
Easy Navigation: If your visitors can’t get the info they need because your website is too complex, they will certainly click on a competitor’s site. For easy navigation, utilize a flat website architecture to allow visitors to access the pages they need in 4 clicks or less.
Quality Copy: All the copy on your website should be well-written and education or sales-oriented. There should be absolutely no plagiarism and nothing but accurate information.

A great website provides an outstanding user experience through simple navigation, high-quality content, and unique and relevant images.

Effective Marketing for Your Epoxy Flooring Business

When you need the help of a professional, why wouldn’t you want someone who has experience in marketing epoxy flooring businesses?

That is the kind of experience and expertise we can provide you with here at Contractor Webmasters.

We have successfully marketed epoxy flooring businesses in their local markets, and we can do the same for you.

We offer a full range of marketing services like PPC advertising, content writing, and local SEO, so jumpstart your business today.

Concrete, Asphalt, and Paving Websites: 5 Design Tips for 2024

Your asphalt paving website should generate a healthy amount of contractor leads every month.

Making a solid investment in your website pays off because it will be a low-maintenance and low-cost means of earning new customers.

Your expertise is in asphalt and paving, though, and may not necessarily be in asphalt web design.

You should still know the basic principles of what makes excellent asphalt & paving websites, so you can implement the elements yourself or convey them to a designer.

In the following post, you will read about some of the most effective tips for creating a lead-generating asphalt and paving website.

Tip #1 – Logo Consistency

Maybe you have gone through a few different logo designs in your time as a contractor. That’s fine, but remember that brand recognition is a large part of website design.

Asphalt & paving websites should have the same logo on every page.

Ensure that the logo your visitors see on the homepage is the same one they see on your services pages and throughout your site.

Different logos, even the same logos with different colors, can confuse visitors and make it harder for them to place your business.

Logo placement and size are also crucial to your website.

Place the logo on the header of all your pages, near the center or off to the left. Also, make sure that it is large enough for people to recognize but not large enough to pull focus from the main content.

A consistent logo strengthens your brand and increases conversion rates online.

Tip #2 – Online Forms

These days, people don’t have a lot of spare time. Often, people will look up home services they need at work or during their lunch hour.

People may search for asphalt & paving websites at odd hours when you aren’t around to answer the phone. As a result, user-friendly forms are a great way to garner asphalt paving leads in 2024.

For the convenience of your leads and so you don’t miss out on potential business, ensure your asphalt and paving website has inline forms.

Online forms allow people to fill out their information, move further along the sales funnel, and request information conveniently.

Tip #3 – Quality Images

Most people are visual learners. They want to see examples of what you can do and how you can improve their lives.

A solid portfolio of quality project pictures is very important in the asphalt and paving industry.

On your website, you can show the projects you have completed successfully to gain customers in the present and into the future.

A prominent picture of a beautiful and professional paving job on your homepage makes a great first impression on prospective clients.

Any image you display must convey the kind of work you are capable of performing. Using only high-definition, well-focused, centered, and evenly contrasted images is also essential.

Blurry, busy, or off-center photos will make your asphalt company web design look unprofessional.

Unique images are considered unique content by search engines, increasing their value to your business.

Tip #4 – Easily Navigable Design

No one will spend time on a website that they can’t navigate easily.

To get people to view the focal points of your website and get them interested in your services, you need to make sure every single page of your site is easy to get to from every other page.

Avoid dead-end pages (pages with no links to other pages on the site), no broken links (links that go nowhere or lead to a defunct page), and an easy-to-understand menu.

For this, most developers will recommend a flat website architecture. This design makes it easy for visitors to get where they need to go on the website in just a few clicks.

It would help if you also had pages for all your services that clearly describe the service and how it can improve your visitors’ property and lives.

Navigation is a pillar of user experience (UX), making it crucial component to any business website.

Tip #5 – Keyword Use

These days, search engines will penalize you for keyword stuffing.

You have to walk a fine line between including keywords that will help your website get noticed by a relevant audience and getting penalized with low rankings.

With that in mind, you must ensure your asphalt and paving website’s written content is high-quality.

Check grammar and use persuasive language (avoid using technical jargon and industry terms that most people will not understand, even if you think it makes you sound more professional).

You should also carefully monitor keyword usage to avoid stuffing and encourage readability.

Remember that search engines prioritize websites that provide value to their users – and keyword stuffing presents little value.

Use LSI keywords, which are synonyms of your keyword, to keep readers engaged and find your website easy to read.

Understanding asphalt paving SEO helps you refine on-page content for higher rankings.

Professional Asphalt & Paving Websites

Now that you know some of the most critical aspects of successful asphalt & paving website design, you may need some help putting them to work.

If so, we would love to talk to you about your business and your website.

We are Contractor Webmasters, and we can help you build a compelling, professional, and lead-generating website for your business.

We know what it takes to create websites that earn our clients more business, so call us soon!

Foundation Repair Marketing: Everything To Know in 2024

Foundation repair marketing is critical to your business success in 2024. Digital marketing is the backbone of any successful business, and home services are no exception.

In fact, the home service and construction industries are especially reliant on effective digital marketing for a couple of reasons:

These industries are highly competitive
They are locally focused businesses that hinge on making the local market aware of their services

Foundation repair marketing can go a long way for both of these factors. They can help you stand out amongst your competition and increase your company’s brand awareness in your local market.

The following guide will go over some of the key elements of foundation repair marketing you need to implement.

Google Business Profile

In 2024, Google My Business is still one of the most important digital marketing platforms. And the reason for this is simple: it’s a Google platform.

Google, far and away, owns the lion’s share of the search engine market with a 92% usage rate. The next closest competitor is Bing, at a paltry 3.3% (despite its ChatGPT integration).

So, it’s clear that a ton of people are using Google. And, of course, it’s only natural that Google prioritizes its own services and platforms above all others.

That’s why Google My Business listings tend to appear at the top of most Search Engine Results Pages.

Having a Google Business Profile will allow you to appear in the Google Map Pack, which is indexed in the top spot of Search Engine Results Pages in 93% of local searches. And remember, foundation repair is a local business.

By claiming your business through Google, you ensure your Google Business Profile is eligible to rank within Google’s Map 3-Pack.

Review Generation

It’s no secret that online reviews are a hot commodity in the digital age. Without customer reviews, your business is likely to flounder.

That’s why getting reviews for your foundation repair business is so important.

We recommend our clients use a reputation management tool to generate more foundation repair leads and automate the process.

For instance, we use DataPins, which helps garner more reviews for clients automatically, prioritizes the most important platforms based on the client’s industry, and helps consolidate reviews across all platforms.

But you should still be hitting the street to drum up reviews even if you aren’t using a reputation management tool. Consider creating a script for yourself and your employees to use when asking for reviews from customers.

Getting your Google Review link and posting it on your website, social media pages, and in your emails makes it easier for customers to leave reviews.

Email Marketing

Email marketing is still wildly successful in 2024. But it’s important to know what kind of emails to send to different people on your email list.

People who may be interested in foundation repairs want to hear about the benefits of the service and what you can offer them.

People who have already used your services will want to keep up with any other services you offer or promotions you run. But how do you even get people on your email list?

Here are a few tips:

Offer Resources: Share your insider knowledge of foundation repair and other home repair services in exchange for contact information. Create a whitepaper for people to download in exchange for their email addresses.
Online Appointments: You should use an online appointment booking plugin on your website because it makes things easier for your customers and is a great way to drum up an email list.
Ask Customers: When you service customers or estimate, you likely have them fill out an invoice or other type of form. Ensure there is a space for them to leave their email address and correctly categorize each address with the type of customer you serve.

Content Marketing

Content marketing effectively boosts your search engine rankings and establishes your business as an authority in your field.

Content marketing is one of the most crucial elements of digital marketing in 2024, as traditional advertising is obsolete.

It seems like a daunting concept, but you can simplify content marketing.

Consider the following:

Starting a Blog: As a foundation repair specialist, you probably know things like how to spot foundation damage, protect your foundation, and what to do at the first sign of foundation damage. All of those topics would make great blog posts. Turn your expertise into valuable content that will make your website more visible.
Video Content: Posting regular YouTube videos on an official company page can also help with foundation repair SEO. You can take topics from your blog and turn them into short videos that show viewers what to look for, what to do when foundation damage occurs, and so forth.
Guest Posts: Guest blog posts are a great way to drum up more content and get more external links for your site. Chances are you know other contractors, so reach out to them with a link exchange proposition. Create a blog with a link to your site to give to a colleague. You can, in turn, post a blog that they wrote on your site.

Google’s recent Helpful Content Update places a higher standard on website content like blog posts and articles. As a result, make sure your foundation repair content adds legitimate value to readers.

Foundation Repair Website Design San Antonio

Google recently cracked down on content mass-production, which makes the unique insights within your content more essential.

Retargeting Ads

Retargeting, sometimes called remarketing, is the process of tracking people who visited your site but didn’t take action (made a purchase, scheduled an appointment, etc.) and ensuring that they see your ads elsewhere on the internet.

This is a very successful digital marketing tactic in 2024. In fact, retargeting ads help convert customers 43% of the time as opposed to not retargeting.

Setting up a retargeting ad campaign isn’t as hard as you might think. Multiple platforms offer this service, including Facebook and Google.

The tricky part is crafting effective ads. For example, you should note which pages on your website your ad targets have visited and have an ad specifically for that page or service.

Special discounts on specific services are an effective way to go.

For example, if someone visited your page for a foundation leak inspection, you could retarget them with a special discount on this service. Offering a discount is better than not getting the business at all.

Foundation Repair Marketing Company

Contractor Webmasters is a foundation repair marketing company with 11 years of experience. We’ve designed thousands of websites and helped foundation repair companies rank on Google search results.

Our in-house software, DataPins, allows contractors to rank for local long-tail keywords while showcasing recent jobs throughout various service areas.

Our unique expertise in this space allows us to present valuable insights for marketing your business.

7 Cool Concrete and Paving SEO Ideas for 2024

Paving SEO presents a slew of challenges to small businesses, particularly those like concrete and paving companies.

A lack of understanding about how search works causes confusion about marketing campaigns.

As a longtime SEO agency for driveway resurfacing company campaigns, Contractor Webmasters knows which strategies work in 2024.

Ultimately, concrete and paving contractors should simplify their marketing ventures to focus on two main areas: Google Search and Google Maps.

Here are ten amazing SEO ideas to help your company appear on both platforms in 2024:

1) Optimize Your Google Business Profile

Google Business Profile is the best free SEO tool on the market. You can claim a business listing and immediately rank in the local map 3-pack.

Of course, your rank depends on your location, reviews, and relative competition, among other things.

Optimize your GBP listing with full information, unique photos, and consistent reviews, and watch your listing jump on the rankings.

2) Stop Blogging

It may sound counter-intuitive initially, but blogs may hurt your SEO more than help. Sure, blogs work well for marketing websites, addiction websites, etc. But a concrete company blogging is a waste of time and a waste of Google’s indexing resources.

Instead of blogging, focus on crafting the best possible service pages and updating them regularly with new information and user-generated content.

3) Get DataPins

There’s a great new app available to concrete and paving companies called DataPins. It’s the best SEO tool on the market since it helps with online SEO and local reputation management.

The app allows contractors to perform jobsite check-ins, which are then published to the corresponding service and location pages.

If you pave a driveway in Seattle, WA, you get the check-in on your paving and Seattle pages. Furthermore, DataPins sends automated review requests to each customer you service.

4) Submit NAP Citations

NAP citations get a bad rap from some marketers. People are ditching them in favor of so-called DoFollow links. Guess what? Local citations still matter for SEO.

It doesn’t matter that they are NoFollow links since they hold major relevance and regional influence.

Additionally, you may get some referral traffic from the more popular business directories like Yelp and HomeAdvisor.

While the NAP consistency angle was overblown in SEO, submitting those citations remains pivotal for building local authority.

5) Write Better Content

Content is not king, but it’s certainly prince. The idea of trash content on your concrete and paving site makes the folks on Contractor Webmasters cringe.

Google can absolutely detect poorly written content and scraped content. The objective should always be to write better content for an enhanced user experience.

Use tools like Grammarly to identify and correct errors and ensure that whoever writes your content knows the subject.

6) Create Social Signals

A lot of pavers ask our team, is social media worth it? The answer is yes, but not exactly for the reasons you might think.

For example, your business may not get many leads directly from Facebook or Instagram, but it does get something called social signals, which help with SEO.

Major platforms like Facebook, YouTube, and Linkedin send social signals to your website, which can increase its rankings over time.

7) Link to Relevant Internal Pages

Many SEO people get obsessed with inbound links from 3rd party websites, forgetting a far more important linking strategy: internal linking.

To determine its topical authority, Google wants to see how your content interacts with itself.

For example, your driveway paving page may link to your homepage, and your homepage should link to all of your service pages.

Not only are you helping users seamlessly navigate your website, but you are also helping search engines crawl it appropriately.

SEO Services for Concrete and Paving Companies

Looking for assistance with your concrete and paving SEO? Contractor Webmasters offers SEO services for concrete and paving contractors.

Our package includes a custom website, original content, the DataPins app, and on-page SEO.

We are considered the top contractor SEO company in America, and we look forward to helping your website rank #1 for relevant keywords in your region.

Photography Content Writing: The Premium (2024) Guide

What is Photography SEO Content Writing?

SEO content writing for photographers refers to crafting keyword-rich content for search rankings. It’s important to write content naturally and refine it by strategically sprinkling LSI keywords and satisfying user intent.

Ultimately, Google wants its users to have the best possible reading experience, so your content should appeal to the end user first and foremost.

Web Content for Photographers

A photographer interested in marketing has heard terms like content marketing, content development, and content syndication.

Understanding what these terms mean and how to apply them to an effective marketing strategy is essential for online success.

It’s no secret that content is one of the pillars of search engine optimization, which photographers can and should pursue.

Check out some of the components of SEO content below:

Blog Writing: Blog posts hosted on your website or a 3rd party
Content Marketing: The promotion of branded content for lead generation
Keyword Research: The identification of high-volume, low-competition keywords
Page Writing: Content pages serve as conversion landing pages for photographers

Photographers are often tech-savvy because of their experience using cameras, editing software, and other technological devices. With this in mind, they will likely understand the value of online marketing.

Website content is the engine for photography SEO as long as it adheres to Google’s Quality Guidelines and fosters engagement from visitors and readers.

Well-crafted content can help you earn business locally.

Photography Content for Lead Generation

As natural artists, photographers may write to write, but the goal is to generate leads for SEO. Writers should craft content deliberately and based on extensive keyword research and market analysis.

With an effective marketing strategy, content can help your brand reach thousands upon thousands of additional consumers.

Of course, the goal is to get your content in front of users who may become customers someday.

Contractor Webmasters help you accomplish that goal.

Branding: Establish your photography brand online, across the web
Engagement: Keep visitors engaged and on-site for increased metrics
Expanded Reach: Reach a more comprehensive range of consumers and prospects
Targeted Traffic: Generate relevant traffic from high-conversion users

Trust us when we tell you that buying photography leads from 3rd parties is a bad idea.

When consumers buy from a lead broker, their loyalty belongs to that broker instead of you, the contractor.

When you create and market your content, you brand your own company and earn the loyalty of everyone you reach.

As engagement builds around your brand and web properties, your pool of potential clients grows exponentially.

Adhering to Google’s Helpful Content Update

As an up-and-coming photographer, it can be tempting to try to quickly ascend up in the search rankings to acquire more clients and grow your business.

However, Google’s latest Helpful Content Update discourages content developed for this purpose.

For example, writing 150 blog posts, all targeting individual keywords about photography is a bad practice in 2024.

A superior alternative is to invest in brand-driven and unique data-driven content.

Your goal with content is to demonstrate unique and original insights, most of which must come directly from your experience as a photographer.

Check out some examples of helpful content below:

A list of the best shoot locations in your primary service area (based on first-hand experience)
A study about which shoot themes attract the most Instagram engagement (based on your own data)
A portfolio of your work with names of locations, equipment, and themes

By focusing your content on your own experience, you attract more clients and establish your business as credible in the eyes of Google.

The #1 Photography Content Marketing Company

Content marketing companies are a dime a dozen. But how many of those agencies dedicate their time to crafting custom, quality content that adheres to Google’s Guidelines?

How many of them have spent decades performing keyword research to identify the best targets and generate the most leads?

The answer is, of course, none of them. Contractor Webmasters is the #1 content marketing company for photography professionals, and the only company photographers can trust to market content in the new year.

By partnering with Contractor Webmasters, lensmen, and women gain access to decades’ worth of marketing data used on your campaign.

When you pay for our services, you aren’t paying just for implementation. You are also paying for experience and knowledge.

We avoid pitfalls that other marketers encounter because of inexperience. We know what helps photographers rank and look forward to maximizing your ROI in the upcoming year.

Do Contractor’s Get a Discount at Menards?

Contractors no longer officially get a discount at Menards, although the “contractor card” achieves the same result. Menards offers a contractor card that includes exclusive rebates, each of which helps contractors save money on products.

Why Menard’s No Longer Has an Offical Contractor Discount

According to a former employee, Menards cut their contractor discount to bump their gross profits. They allegedly calculated that cutting the contractor discount would result in about an 88 million dollar annual profit.

Of course, there’s no way to verify that this person is a former employee, so take their account with a grain of salt. Since Menard’s offers several other options for contractor discounts, it’s hard to believe that they’ve taken those measures.

Why Menard’s Discounts Matter for Contractors

Contractors do a lot of hard work throughout the week, and it makes sense to look for discounts on supplies and equipment. Mega-chains like Home Depot and Lowe’s offer forms of volume discount pricing, but what about Menards?

At Contractor Webmasters, we like providing our clients with the top resources that empower effective services. So let’s review Menard’s contractor discounts:

Menards Contractor Card

According to Menards, their contractor card provides a 2% rebate on all purchases and a chance to earn additional savings. Extra discounts may include exclusive manufacturer rebates between 1 and 10%. Cardholders can also claim as much as $300 for a round-trip airline ticket.

If that weren’t enough, Menards also provides employee cards, online account management, job ID (for billing purposes), and zero annual fees.

Menards Rebates

Menard’s offers contractor rebates with the use of the card mentioned above. You can get 2% rebates on every purchase if you have a contractor card. You can also earn 1-10% rebates on additional products from exclusive manufacturers. You can even download the Mendard’s app for online account management.

The Bottom Line for Contractors

Contractors should take advantage of cost-saving programs from chain stores. When working on larger projects, saving money on bulk orders is a significant plus for your business. These savings add up over time, and Menards may even contribute to additional savings or bonuses in the future.

While supply savings are significant, it’s also great to save money on marketing with SEO for contractors. Give us a ring to enhance your online presence.

Demolition SEO: The Premier Optimization Guide for 2024

As the founder and owner of Contractor Webmasters, my first-hand experience with SEO campaigns informs my perspective on how to apply SEO for demolition companies.

While various agencies and YouTube gurus pitch rank-high-quick schemes, my decade-plus working with real small businesses reveals a more sustainable and profitable approach.

As we’ve witnessed with Google’s March Core Update, black hat SEO strategies don’t last and often cause websites to be entirely de-indexed from Google Search.

As a demolition business owner, you can ill afford to lose 100% of your search traffic overnight.

I’ll do my best to outline my proven SEO principles for demolition companies in the guide below:

Why SEO is Useful for Demolition Companies

SEO is a profitable channel for generating leads for your demolition business. In contrast to paid advertising, organic SEO produces consistent leads at a low cost per acquisition.

With PPC, businesses must pay each time a potential lead clicks on one of their ads. With SEO, each click is completely free.

There are other advantages to SEO as well. Studies show that users who find a business through organic results are 10x more likely to become repeat customers than those who find a business through PPC ads.

Criticisms of SEO from Small Business Owners

If SEO works so well, why does everyone hate it? The truth is that SEO doesn’t work all of the time. Also, it can take up to six months to yield satisfactory returns when it does work.

This presents two primary problems for demolition companies looking to generate leads and grow their businesses in 2024.

First, they can’t afford SEO not to work. A low or negative return could prove disastrous for the business model when investing a sizable upfront cost in SEO services.

Secondly, most businesses cannot afford to wait six months to see results.

Below, I will outline how to avoid these fates by investing in the appropriate SEO strategies.

Investing in the Right SEO Strategies for Demolition Companies

The key to avoiding both of the aforementioned fates is to better understand the components of SEO campaigns that actually work.

Below, I’ll outline the two most beneficial SEO strategies for 2024:

Google Business Profile

Most failed SEO campaigns result from not getting enough traffic from businesses’ Google Business Profile, formerly known as Google My Business listing.

A Google Business Profile is a free listing for businesses who verify their address through Google.

By claiming a Google Business Profile, you become eligible to rank on Google Maps and Google’s Local Map 3-Pack.

The following ranking factors directly influence where your Google Business Profile ranks for search queries:

Distance

The distance or proximity of the searcher’s location to your verified address is the most significant ranking factor for Google Business Profiles. You cannot influence Google to rank your listing in other cities. As a result, businesses near the center of their main city typically generate the most clicks.

Relevance

The relevance of your listing to the searcher’s query is another primary ranking factor for Google Business Profiles.

You can influence this factor more by selecting the appropriate service type (i.e., Demolition contractor). The presence of “demolition” within your registered business name may also play a role.

Prominence

Your Google Business Profile’s prominence is based on factors such as reviews, brand notoriety, on-page SEO, and content from your attached website URL. Like the relevance factor, prominence can also be influenced by requesting more reviews and investing in the best SEO practices for your website.

Company Website

The second big investment for successful SEO campaigns is a company website. However, this stage is also where businesses tend to make most of their mistakes, resulting in low returns on investment.

Below, I’ll break down SEO’s influence on your company website:

On-Page SEO

On-page SEO is the most basic website optimization for demolition companies. It involves editing your site’s title tags and meta descriptions to target the appropriate keywords on Google search.

Ensuring that your page or pages target the appropriate local consumers is a key to SEO success.

E-E-A-T

The most significant change in SEO practices over the last few years is the emergence of E-E-A-T. The acronym stands for experience, expertise, authoritativeness, and trustworthiness. While E-E-A-T is not the precise name of Google’s internal ranking factor, it clearly outlines what Google seeks from websites.

Demonstrating E-E-A-T on your demolition company website involves showcasing recent jobs, reviews, testimonials, and other branded signaling to establish your business as credible and noteworthy.

Content

Content is the most misunderstood SEO component for small businesses and the primary culprit for low website rankings in 2024.

Most companies have heard the phrase “content is king,” which is both obsolete and inaccurate from an SEO perspective. In 2022, Google released the Helpful Content Update, which aims to devalue content produced by search engines and not humans.

Unfortunately, most content produced by demolition businesses and the SEO agencies that service them fit the criteria of unhelpful content. These are things like blog posts titled “7 reasons you need a demolition company in Boulder, CO”

This type of content flags your website as unhelpful restricts your ranking potential, and undermines your entire SEO campaign.

My Recommended SEO Approach for Demolition Businesses

This guide was designed to inform you about SEO and help you take action to achieve your digital marketing goals.

Below, I’ll outline my recommended SEO approach for demolition companies in 2024:

Claim Your Google Business Profile

The first thing I recommend is to claim your Google Business Profile. This is a completely free SEO step you can take without the help of an agency or consultant.

Simply visit https://www.google.com/business/ to get started.

Build Business Citations

The next thing I recommend is building business citations. This includes creating social media profiles for your company on Facebook, Instagram, and other platforms and submitting NAP information to directories like Yelp, Angi’, and HomeAdvisor.

While various services exist to perform these tasks on your behalf, you can also perform them yourself, free of charge.

Perhaps you have an assistant or intern who can handle these tasks before you earn enough revenue to pay for an SEO agency.

Claiming citations helps build foundational links to your website and started to establish your brand name on Google search.

Research Credible SEO Agencies

Once your business becomes established enough to increase your marketing budget, I recommend investing in a reputable SEO agency.

This step is important because getting it wrong can set back your business progress.

I own an SEO agency called Contractor Webmasters, and we are happy to partner with businesses like yours.

I also encourage you to research other SEO agencies, including their pricing models and term agreements, before making a final decision.

Utilize DataPins

After spending more than a decade in the SEO industry, I realized that contractors needed more tools to boost their online visibility in Google search results.

I spent my money to build a software tool called DataPins, which was designed to address my and future clients’ biggest challenges.

DataPins allows contractors to showcase E-E-A-T signals based on real jobs on their website.

Tehnicanicans use the DataPins app to snap a photo of the job, write a short caption, and then tag it to the appropriate service category.

DataPins does the rest by consolidating each job (called a pin) into E-E-A-T signals, including geo-coordinates from the approximate job location, mini-maps, unique photos, and schema markup.

My clients have seen up to 200% increases in search traffic from utilizing the DataPins software.

Next SEO Steps for Demolition Companies

The SEO world can seem intimidating when you lack the information and resources to understand its value. I hope my guide on SEO for demotion companies gives you more confidence in tackling your digital marketing challenges in 2024.

Several steps throughout the guide are tasks that you can complete for free without an agency. Others will require you to invest.

When you are ready to take that next step, feel free to reach out to me personally to discuss how my agency, Contractor Webmasters, can craft a custom SEO campaign for online success.

Drywall SEO Guide: How to Rank Your Company in 2024

What is Drywall SEO?

Drywall SEO is the optimization of your web presence in order to rank on Google search results for relevant keyword terms.

As a local business, you want to rank on Google Local 3 Pack and regular organic results.

You will need to optimize your main website and your Google Business Profile for a fully optimized web presence.

Drywall SEO Keywords

Keyword	Search Volume
drywall company	371
drywall companies	2,200
multi drywall	62
drywall business	39
commercial drywall	301
drywall repair company near me	111
drywall repair	20,526
sheetrock repair	3,300
drywall repair company	130
how to repair drywall stress cracks	97
drywall repair cost	966
drywall putty	1,200
local drywall repair	207
sanding drywall patch	322
home drywall repair	111
emergency drywall repair	17
minor drywall repair	24
drywall tape repair	440
repair holes in drywall	457
drywall repair clips	894
professional drywall services	39
drywall mesh	240
interior drywall repair	11
drywall installation	5,394

SEO Basics for Drywall / Gypsum

Google Ads are largely ineffective as a long-term marketing strategy. The real ROI comes from SEO.

Organic search engine optimization is one of the most effective ways to generate cheap drywall leads. Exceptional SEO can improve sales, expedite sales, and introduce your services to a broader audience.

In the modern era, SEO is an indispensable aspect of doing business. Even for good old-fashioned trades like drywall.

The following guide on drywall SEO helps you understand the essential components to optimize your online presence in 2024.

On-Page SEO

Start crafting website pages targeting each service type using the keywords listed above. You then add the keywords in your title tag and H1.

From there, create high-quality content explaining the service, including your unique insights based on first-hand experience. Aim for about 550 words on each page.

On-page SEO is the fastest way to help Google understand the topic of your website and its pages. By using the title tags, meta descriptions, and H1s, you give Google something to pull from.

Of course, you still need other aspects of SEO to rank on the first page of Google SERPs.

Technical SEO

The most fundamental SEO component is technical SEO. Google must be able to crawl and index your website; otherwise, none of your efforts mean anything.

Creating an XML sitemap on your website and submitting your site on Google Search Console is important. Also, make sure each page has a canonical tag.

Other components of technical SEO include site speed, which you can optimize with a CDN and image optimization tools.

Try to keep your website lean with pages, URLs, and media so that users can consume the content quickly.

Off-Page SEO

SEO has been proven to be one of the most effective ways to improve your company’s ranking.

BrightEdge research metrics show that SEO is 1,000 times more effective at driving traffic through ranking than other methods, such as organic social media.

So let’s say, for example, that a customer types “the best drywall contractor near me” into Google. What determines which of the millions of drywall contractor company websites appear first?

The websites with the highest SEO compliance will rank the highest.

Still, you need off-page references and links to your website. For example, your Facebook business page should link to your main website.

Creating a consistent brand throughout the web helps drive credibility to your drywall company.

Local SEO

The fastest way to rank with SEO is through Google Business Profile. The local algorithm considers proximity relevance and prominence based on your business listing.

As a result, your listing can rank faster than your website because you’ve verified the address via postcard.

The closer your business address is to the middle of the city’s zip code, the more likely you are to appear with Google’s Local Map 3-Pack.

It also helps to add unique photos to your GBP and garner as many positive reviews as possible.

Website Design

There are certain aspects that Google looks for in SEO compliance, such as certain keywords, coding, design, and content.

Google’s design preferences adapt to evolving standards, which is why SEO is an ongoing job. Your website design should follow best SEO practices.

This is where the simple concept of showing up first on a list of search results gets complicated.

The goal of SEO for contractors is to stay on top of these changes, find out which keywords are ranking the highest, and use advanced analytics to comply with Google searches.

Drywall SEO Content

As a drywall contractor, you provide a visual service. That’s why it is so important for drywall SEO that you have visual content on your site that is relevant to your service.

Post pictures on your site and on social media of your past work.

Google loves visual content with descriptive text or captions that help its users see what you do and what you offer.

Remember, Google wants to provide relevant content to their users, so keep all of your content and media industry-specific.

How Drywall SEO Drives Sales

Drywall SEO can drive sales by giving you an advantage over competitors.

When your company is among the first to appear in a Google search, people are more inclined to believe that your service is the best. This helps convert prospects into clients and drives sales.

One of the most effective SEO components is keywords. Again, it is a basic concept: you want to include certain words and phrases on your website that people will actually type into Google during a search.

If a potential client requires drywall repair, for example, they may type something like “good drywall repair in my area” in a Google search.

You need to have this phrase and others like it somewhere on your website even to have a chance of showing up on the search list.

Long-Tail Drywall Keywords

Long-tail keywords are another way to elevate your ranking. Consider the area you are operating in.

If you run a drywall contracting business in Portland, Oregon, make sure you have a long-tail keyword like “drywall contractor in Portland, Oregon” in your site’s content.

Long-tail keywords have less competition on Google since

A) they are longer and, therefore, more specific.
B) they can include specific regions or cities to narrow down the results of people looking for your services in your area.

It is best to keep in mind your customers’ needs, though. Consider what the average layman would need when they have a hole in their drywall, want to finish their garage, or need to install drywall for their entire house.

Someone might search “drywall installation service,” “affordable drywall patching,” or “garage drywall installation service,” or similar variations depending on their specific needs.

Incorporate the phrases that will be on the minds of your customers as much as possible.

If you need help coming up with keywords and want to see how certain keywords are ranking in the drywall industry, Ubersuggest is a great resource and a free one.

Thinking locally is another great way to narrow the SEO field and drive sales in your area. As a drywall contractor, you more than likely work locally. Keep this in mind as you are developing content for your website.

Keep keywords region-specific, create relevant and appealing content for people in your community, and let people who visit your site know that you work in their area (implementing an “Areas Served” page is one of the easiest and most effective ways to do this).

Generating Drywall Leads Through SEO

SEO is a great asset for generating drywall leads. It involves researching keywords and the search habits of people needing drywall services.

Once you have done the research (keywords, popular services, etc.), you can compose relevant content for people who need your services.

Once your website ranks organically and people who need your services are connected to you via Google searches, you have warm leads dialing your number or getting in touch with you online.

Then there are customer reviews. Ask some of your satisfied customers to leave a review on your website. You may entice them with discounts, future discounts, or other special promotions.

Having these positive reviews and ranking high on Google searches essentially takes the place of word-of-mouth referrals that your drywall business probably thrives on.

They let warm leads know that your company is trustworthy and that others like them have been satisfied with your work.

Final Thoughts

Drywall SEO is a great way to drive sales for your business in 2024. Contractor Webmasters offers drywall SEO services to contractors throughout the United States.

Our services combine on-page SEO, technical SEO, Local SEO, off-page SEO, and website design to enhance your online presence.

Each client also receives DataPins, a Local SEO tool to boost SEO for drywall companies in 2024 and beyond.

Do Contractors Get a Discount at Lowe’s? (2024 Update)

Contractors don’t receive a discount for their job title, but Lowe’s offers an MVPs Pro Rewards Program that allows businesses to earn gift cards after spending $2,500 annually.

We know that contractors spend significant time and money at mega-chain stores like Home Depot, Lowe’s, and Menards, and this rewards program can help contractors save money annually.

Lowe’s MVPs Pro Rewards Program

The MVPs Pro Rewards Program helps contractors and other individuals earn gift cards when spending $2,500 annually.

It works simply: Once eligible businesses reach the $2,500 annual threshold, they become eligible for E-Gift Cards.

In addition to gift cards, eligible businesses also gain access to exclusive offers, prize contests, paint rewards, purchase tracking, and drink and snack coupons.

MVPs Program Tiers

The savings are substantial when you calculate how much contractors spend on supplies each year.

As companies save money on supplies, they can re-invest in other areas, including the pursuit of generating contractor leads through online channels.

Check out the MVPs Pro Rewards Program Tiers for 2023.

MVPs: $0-$2,499 Annually
Silver MVPs: $2,500-$9,999 Annually
Gold MVPs: $10,000-$24,999 Annually
Platinum MVPs: $25,000+ Annually

Bulk orders are beneficial to contractors for multiple reasons. Silver MVPs earn 1% on E-Gift Cards, while Gold MVPs and Platinum MVPs earn 1.25% and 1.5%, respectively.

As a contractor, you’ve almost certainly been in a trying situation. It can reach a boiling point when you find yourself scrambling to get supplies and begin your job on schedule.

The stress induced by such circumstances wears us down. Having simple access to collections can alleviate much of the anxiety.

Planning has never been easier than with Lowe’s MVP program. You save money for your business and gain instant access to much-needed supplies for your next bring project.

In addition, you keep clients happy and your business afloat.

Additional Ways to Save Money

As a small business owner, savings can make or break your company. It allows you to re-invest in more critical areas and encourages you to maximize earnings over time.

A healthy business makes intelligent purchases and thrives in performance.

Everything adds up in your financial books and will be noticeable within months. For larger companies, the inclusion of E-Gift Cards will add up over the long haul.

Because high-spending contractors make frequent bulk purchases, the aggregate percentage of savings becomes readily apparent over the years and decades.

Signing up for the MVPs Pro Rewards Program is a game-changer for contractors. With a relatively short turnaround, the potential for severe savings is substantial.

Make the best use of your financial resources by saving on bulk orders and preparing for big-time jobs across your service area.

Taking advantage of bulk savings means new contractors can take on more projects without incurring above-market costs.

Lowe’s Contractor Discount Card

Lowe’s no longer promotes a contractor discount card. Instead, they focus on the MVPs Pro Rewards Program. If you want to save money at Lowe’s in 2024, you must sign up for this program ASAP.

Applying for a Lowe’s program is one creative way to maximize material expenses and continue maximizing your business profits.

We can agree that premium materials in bulk make projects more efficient and clients happier. The investment must make sense for the contractor company, and bulk savings ensure it does.