Author Archives: Contractor Webmasters

Top 50 Carpentry Keywords for SEO Marketing (2024 Update)

Carpentry keywords are essential because keyword research is the backbone of any SEO campaign. If you have not done your due diligence with keywords, any other SEO effort will go in vain. That’s because keywords are what people use to find your business. They’re how Google knows to index your site as relevant information for their viewers.

And strategic keyword research is vital because you can’t simply choose the most competitive keywords and hope that you’ll rank well. Instead, you have to exercise some discernment, consider the local market, and figure out how much you are willing to spend for high-competition keywords.

To help you out, we have put together a little list of the top carpentry keywords for 2024, as well as some analysis and tips for your carpenter SEO campaign.

Here are the top 4 keywords for carpenters:

1) Carpenter Near Me

Over the past couple of years, search terms that include the phrase “near me” have skyrocketed by 200%. It has become one of the most popular ways to search for services near the search engine user. So it’s no wonder that “Carpenter near me” is the hottest search term related to carpentry. Competition for this keyword is fierce, but if you live in a smaller market, it would be good to start optimizing for it.

Source: MOZ Keyword Explorer

2) Carpentry Services

One of the things you want to watch out for if you are a carpenter is keywords with research intent vs. those with purchasing intent. Research intent means that someone is searching for information. Purchasing intent implies that someone is searching because they’re ready to buy. While both types have their place in SEO, “Carpentry Services” is an example of a purchasing intent keyword.

Purchasing intent keywords like “Carpentry Services” should be your point of emphasis if you want to boost sales in the here and now. Eventually, you will also want to include research intent keywords for your content marketing strategy as well.

Carpentry Services Keyword Volume (2024) Screenshot via Moz Keyword Explorer

Source: MOZ Keyword Explorer

3) Finish Carpentry

This is a good keyword because it is low competition. So if you do, in fact, do finish carpentry, you need to start optimizing for this keyword right away. It’s also a good keyword because it will widen your net a bit. For example, a consumer may require finish carpentry work. However, a general contractor may also be looking for a good finish contractor to sub out work to.

“Finish carpentry” is also an example of specific or niche services that diversify your keyword portfolio and allow your website to rank higher for more terms. Consider every service you offer as an opportunity to corner a keyword.

Finish Carpentry Keyword Volume (2024) Screenshot via Moz Keyword Explorer

Source: MOZ Keyword Explorer

4) Japanese Carpentry

This keyword is an excellent example of how you can structure your content around popular topics. Believe it or not, “Japanese Carpentry” is a high-competition keyword. That means a lot of people are searching for and vying for it as one of their carpentry keywords. The good thing is that you don’t have to offer Japanese carpentry services to use it as a keyword that will bring a lot of traffic to your site.

Instead, write a blog about Japanese carpentry – what it is, some examples of it, how it’s used, or even structures that people have likely seen that utilize it.

Japanese Carpentry Keyword Volume (2024) Screenshot via Moz Keyword Explorer

Source: MOZ Keyword Explorer

46 Additional Keywords for Carpenters

Keyword	Monthly Volume
carpenter	59532
carpentry	23695
custom cabinets	8902
finish carpentry	2819
cabinet making	1374
what is carpentry	1046
custom woodworking	977
local carpenters	921
furniture maker near me	907
custom furniture makers near me	704
carpentry near me	585
custom carpentry	559
house door repair near me	495
custom wood furniture makers near me	483
finish carpenters	483
local woodworkers near me	457
finish carpenter near me	432
carpenters in my area	432
carpenter handyman	432
custom furniture makers	432
carpenter for hire	420
wood craftsman near me	420
carpentry services	346
types of carpentry	346
finish carpentry salary	334
kitchen cabinet construction	334
finish carpenters near me	322
trim carpenter near me	310
wood framing contractors near me	310
carpentry services near me	287
local carpenter	287
carpenter services	287
custom carpentry near me	275
find a carpenter	275
recommended carpenters near me	252
trim carpenters near me	240
finish carpentry near me	218
carpenters for hire	218
carpenter in my area	218
find a carpenter near me	207
framing carpenters near me	207
house door repair	207
carpentry contractors company	207
carpentry companies near me	196
staircase handyman	191
handyman carpentry services	185

Carpentry Keyword Tips

It’s not just about knowing the current top carpentry keywords; you have to understand how to use them and how else you can optimize them. Here are some tips:

Use Long-Tail Keywords: Long-tail keywords are often lower competition and will target people closer to making an actual purchase. You can even get geographically specific with long-tail keywords. For example, “carpenter near me” is a highly competitive keyword, but “carpenter in Woodland Hills, CA” is lower competition and will help you target your local market.
Don’t Oversaturate: It is a huge mistake to try to fit as many keywords as possible into a piece of content if it doesn’t sound natural. Google will penalize you for trying to manipulate the system in 2024, so whatever you do, use keywords naturally.
Meta and Title Pages: You should also use carpentry keywords in your web pages’ page titles, meta titles, and meta descriptions. This will help search engines understand the content on the page and index it on related searches.

The 5 Best General Contractor Name Ideas for 2024

Choosing a name for your general contractor company can be a challenge for various reasons.

Even if you’ve brainstormed an appealing name, you must ensure that it isn’t trademarked by another construction company.

As a general rule, your company name should stand out among competitors while conveying the unique qualities of your business.

The best way to begin brainstorming a name for your company is to ask yourself the following question:

What do you want people to think when they hear your company name?

Once you have a firm answer to the question, consider some of the other factors of a strong brand name.

1) Make it Millennial

While millennials lag behind their predecessors regarding homeownership rates, they are still the fastest-growing group to enter the housing market.

New construction companies looking to tap into this ever-expanding market may choose a name that will appeal to millennials.

Millennials tend to gravitate toward esoteric company names that may not necessarily indicate what the company does.

To appeal to the millennials, consider slightly vague and alluring names like:

Sun & Moon Construction
Rhinoceros Builders
Down Home Services
Purple Construction
Twin Sands
Omega Building
Modern Homes
Emerald LLC

2) Alliteration is Alright

One of the best things your company name can do for you is to stick in the minds of your customers.

One of the best ways to firmly implant your company name into customers’ minds is to use alliteration (a name that includes words with the same beginning letters or sounds).

Alliteration can be a powerful tactic because it can help with brand recognition.

Brand recognition is synonymous with brand recall or a customer’s ability to remember a company’s name.

Alliteration makes it easier for people to remember your company name, which builds brand recognition.

So why is brand recognition so important anyway?

It’s important because people will trust brands they recognize.

Building a solid and consistent brand for your company out the gate is a great way to ensure future success.

Here are some general contractor company name ideas that use alliteration:

Quality Construction (same sound)
Cool Construction
Baltimore Builders
Carter’s Commercial Construction
Regal Residential
Dale’s Discount Demolition
Desert Design
Ralph’s Remodeling
Royal Renovations
Houston Homes

3) Speak to Your Strengths

If you prefer a more holistic approach to naming your construction company, you may want to highlight your strengths within your brand name.

In essence, choose a name that conveys your company’s value, as people read surprisingly deeply into company names.

Whether a consumer chooses you or your competitor may come down to their perception of shared values between them and the business, often based on the company name.

That’s why it can help to win customers over by including your company values in your general contractor name.

If you go this route, it may be handy to have a list of adjectives on hand.

Think about how your company differentiates itself and what you want to evoke in the minds of those who see your company name.

Some good examples of construction company names that evoke a certain quality or value include:

Reliable Emergency Construction LLC
Family Construction Co.
Speedy Home Services
Round-the-Clock Construction
Everyday Construction Services
Masterful Remodeling
New Age Construction
Biblical Builders
Luxury Home Building

4) Niche Down Your Name

Your company might specialize in a niche contractor service. If so, don’t hesitate to lean into that specialty when choosing a name.

Having a reference to a specific service in your name could even help with SEO and digital marketing efforts.

Even if it doesn’t, it will send a clear message to the consumer: this company does the kind of construction I need.

That could be enough for a person to stop looking and check your company out further.

Of course, this may not be the best route if you offer niche construction services, but your bread and butter is general construction.

However, if you are a smaller outfit and want to promote a specific area of expertise, going niche with your name could be a great way to differentiate your company from others.

Take a look at some examples of great niche names:

Balcony Builders Ltd.
Lighting Masters
Commercial Buildings and More
Perfect Patios
Turnkey Homes and Construction
Drywall Wizards
Masonry Construction Creations
Sam’s Concrete Construction
Dallas Flooring Specialists
Outdoor Spaces for You
Designer Finish Carpentry

5) Evoke Emotion

When delving into the psychology of branding, companies that evoke emotion are most successful at getting consumers to react (particularly in the form of spending).

While the scope of branding expands beyond your brand name, the name itself sets the foundation for subsequent branding efforts.

It’s no secret that consumers gravitate toward companies that make them “feel a certain way”, particularly when it makes them feel good about themselves and their values.

General contractor companies can tap into this behavior by branding their names for emotion.

Consider the following names to evoke emotions within your target audience:

PatriotPride Construction
Exceptional Craftsmen Builders
All-American Structures
Liberty Builders Inc.
Vanguard Home Solutions
Red, White & Blueprint
Stellar Patriot Homes
ValorCraft Constructions
Heritage Builders Network
Elite Unity Builders

Market Your Company Name Online in 2024

Choosing the right name for your contractor company is essential. It is usually your first step towards failure or success.

That’s why we felt it was vital to develop this list of helpful general contractor name ideas.

We can help you with so much more, though.

We are Contractor Webmasters, and we can help start your company off on the right foot with our specialized SEO services for contractors.

So, let us help you build a lasting construction company.

How to Market a Woodworking & Cabinets Business With SEO

If you have a woodworking business, we’d be willing to bet that you are passionate about the craft. We’d also be willing to bet that you’re not so passionate about the actual business side of, well, business. In a perfect world, you’d be able to do quality work, which would be enough to be successful.

We don’t live in a perfect world, though. You have to market your woodworking business effectively if you want to make a living at it. Unfortunately, marketing is something that a lot of tradespeople struggle to master. The concept is simple: get as many eyes as possible on your business. But the practices are complex.

To help demystify the marketing side of your woodworking business, Contractor Webmasters put together a guide that will help you achieve your online goals in 2022.

What is SEO for Woodworking?

Before we get into the tips, you may have some questions about SEO. SEO stands for Search Engine Optimization. SEO refers to practices used to help your website rank (appear) higher on search engine results pages. For most consumers, their interaction with a business starts online and goes something like this:

They type in phrases and keywords into a search engine
The search engine uses those keywords to find websites that are a relevant match
The relevant matches are displayed to the user on a Search Engine Results Page (SERP)
The customer clicks on the most relevant or interesting results.

Pretty simple, right? Here’s where things get complicated. Less than one percent of consumers will even glance at the 2nd page of search results. Results on the first page – and more specifically, the top results on the first page – get most of the clicks. The #1 and #2 results are prime real estate.

SEO is all about getting your site into that coveted top spot on the first page of online searches. If you’re in the #1 or #2 ranking position, your website will get more visitors. If your website gets more visitors, you will have more chances to close new customers.

So we’ve covered SEO basics; now let’s talk about how to market a woodworking business with SEO.

Launch a Woodworking and Cabinets Website

You don’t have any chance of ranking if you don’t have a website. But it’s not enough to have a website. You have to have an optimized website. Here are some tips for building a high-ranking website:

Good Internal Linking: Every page on your site can link to another page on your site, known as internal linking. Internal ranking is a ranking factor – an aspect of web presence that search engines use when pulling up user results.
Good Information: People will not stay on your site if they can’t get the information they are after. Your landing page (the page that visitors are led to when they click your link) has relevant information like contact info, the services you offer, and address.
Pictures: If people seek out woodworking and cabinet building services, they want to see previous jobs. Be sure to include high-resolution images of your work on your site and download DataPins to showcase verified jobs, locations, and reviews.

Building a website may seem intimidating, but some online services make it easy. Here is a list of some of the best website hosting and building services to get you started. Of course, you can always hire a freelance designer to develop your site for you as well.

Cabinet and Woodworking Keywords

After you have your website, you will need to integrate keywords so that search engines and people can find you. Our example of the online search experience mentioned that people type in phrases and keywords to initiate a search. The idea is to use keywords that most people would use when searching for your woodworking and cabinet services in the content of your website. But how do you know which keywords people are using?

Using keyword research tools, you can identify keywords relevant to the services you offer and those being used the most by consumers. Once you have a good list of keywords, it’s important not to overuse them in your site’s written content.

Using keywords as often as possible to try to manipulate search engines will get your site penalized these days – and that’s not good. So use keywords often, but in a natural, organic way.

Blogging for Cabinet and Woodworking Companies

Content marketing is a very effective way to promote your business. One of the most effective methods of content marketing is blogging. A blog allows you to share your in-depth knowledge of woodworking and cabinetry with people. But, more importantly, blogging will generate more traffic for your site.

You can even use the keyword research you have already done to help you develop blog topics. Also, consider some of the things that your customers most often ask you and turn that into blog content. People are more likely to read a blog than to click on an ad which, is why blogging is the more effective way to market your business.

Link Building for Cabinet and Woodworking

When another website links to your website, it serves as an endorsement. Google uses links as a ranking factor but also outlines strict guidelines to prevent manipulation. For instance, you cannot pay for links or exchange links with another website. Earning external links can be tricky, though, so here are some tips that can help:

Start a Blog: Blogs are a great way to build inbound links. When you have insightful, interesting, or helpful information in your blog, it is more likely to get cited on other sites.
Reach Out: Link outreach is perfectly okay as long as you don’t exchange money or favors. Write a helpful blog post with statistics and research and then reach out and ask contractors you have worked with, your suppliers, your local chamber of commerce, and anyone else to include the link on their website, where appropriate.
Review Sites: You should be present on as many review websites as possible. The apparent reason is that a lot of positive reviews are suitable for your business. In terms of SEO, being present on review websites helps you build your external link profile. Though these kinds of links are nofollow links, they still count as a ranking hint.

SEO Solutions Cabinet Makers

There is no universal answer to the question “how to market a woodworking business.” Every business is different, so marketing strategies require custom solutions. That’s what we offer here at Contractor Webmasters: customized marketing solutions for your business. We take the time to get to know you, your business, and your goals because that’s the only way to market any business successfully. So take your woodworking and cabinetry business to new heights by contacting us today.

5 PPC Tips for Local Asphalt, Concrete, and Paving Contractors

Pay Per Click (PPC) advertising is an excellent option for small businesses trying to gain a foothold in their local markets. It evens the playing field, so to speak, and allows people needing your services to see your ad.

It’s not just for beginners, either. Even larger businesses utilize PPC ads to supplement their digital marketing strategy.

Still, whether you are the new kid on the block or an established paving company, there are some rules that you should adhere to if you want to get the most bang for your advertising buck.

In the following post, Contractor Webmasters will share tips for effective asphalt & paving PPC ads.

1) Establish A Budget

Before you embark on your asphalt & paving PPC campaign, you must set a cap on how much you’re willing to spend on it.

Begin by calculating the cost per click. CPC will give you a good idea of what your PPC campaign will be costing you per day.

Every company will be different in terms of how much they can reasonably spend per day on PPC.

So, carefully compare your advertising budget with how much you will be spending on PPC per day and set a spending cap.

2) Manual Bidding Vs. Maximize Clicks

Popular PPC services like Google Ads allow you to set your bid limit for each keyword manually. The manual bidding process helps you keep complete control of your budget and spending.

Alternatively, you can use an automated system wherein you set an overall budget limit but let their system determine the amount for each click within that overall limit.

If you don’t have a lot of time to set spending parameters for each keyword you are vying for, Maximize Clicks would be the best option for you.

Manual bidding would be best if you want more control over the emphasis placed on specific keywords.

3) Reach for Low-Hanging Fruit

Regarding asphalt & paving PPC, it doesn’t hurt to reach for low-hanging fruit. It’s a tried and true strategy. What we mean is that you should be targeting low-competition keywords.

Low competition keywords are ones that your local competition has omitted in their PPC campaign. They are low-cost and can help you get noticed by people looking for specific services.

Low-competition keywords are a great choice if you offer niche paving services that most contractors don’t.

Using long-tail keywords that include your city and state is another way of weeding out the competition and zoning in on your target market.

To help you find low-competition keywords, try one of the many online keyword research tools.

4) Invest in Remarketing

Remarketing is the process of showing your ad to people who have already interacted with your website or brand. In other words, it places your ad in front of people who are likelier to click on it.

Remarketing (sometimes referred to as retargeting) is ridiculously effective.

On average, remarketing ads have a click-through rate that is ten times higher than typical display ads.

They can boost your PPC ad’s engagement rate by a very significant margin and increase conversion rates.

Overall, a remarketing tool can make your asphalt & paving PPC ad campaign more efficient.

5) Craft Quality Landing Pages

Your PPC ads are only half the battle. You must encourage the customer to take action once they have clicked on your ad.

A quality landing page is vital in your asphalt & paving PPC ad campaign. Here are some general tips for crafting an effective landing page:

Keep Content Relevant: The Content should be congruent with the statements and topics of the PPC ad.
Stay Above the Fold: Keep the most important information near the top of the page.
Include Alluring CTA’s: Your landing pages should always have strong calls to action: links or buttons encouraging visitors to take further action.
Write Well: Your landing pages should also be well-written, free of spelling errors, and to the point.

Everything You Need for Effective PPC Ads

Here at Contractor Webmasters, we offer you complete PPC ad services. We aim to turbo-charge your asphalt & paving PPC ad campaign from local targeting to landing page optimization.

We offer you the assistance you need from beginning to end, and customer conversion is always at the forefront of our efforts.

Whether your business is new or well-established, call on us for PPC ad services that will take it to the next level.

4 (Useful) Social Media Marketing Tips for Foundation Repair

Foundation repair social media marketing is kind of a big deal. You may think that social media is irrelevant to you as a foundation repair contractor, but nothing could be further from the truth.

In reality, your competition is already leveraging social media to gain more customers and establish itself as an authority in the industry. So you need to ask yourself, “Why aren’t I?”

If you do already have your foundation repair company set up on social media, the question becomes, “am I getting all I could be getting out of my social media presence?”

It’s a valid question because social media can do a lot to help you reach out to customers and present your company and services in an attractive light.

Whether you are just starting with foundation repair social media or want to fine-tune the campaign, the following post will lend insights into how to maximize your reach.

1) Social Media Basics

Social media should be as expansive as possible for those just starting with foundation repair.

While the industry critically acclaimed Facebook and LinkedIn as the most effective social media platforms for professionals in the construction industry, you shouldn’t ignore other platforms like Instagram and TikTok.

If you are trying to reach the millennial market, which consists of many first-time homebuyers with lots of questions, Facebook and Instagram may be your best bets. 59% of all Millennials are Instagram users, and Facebook still dominates millennial social media usage.

Choosing a few “priority” platforms is necessary, but try to cover as many bases as possible. Remember that you should be posting fresh content every week, so don’t take on more than you can handle.

If you are overwhelmed with 3 Facebook posts a week, don’t try to be present on every social media outlet. Remember that quality vastly outweighs quantity when it comes to social media marketing.

Also, ensure that your staff is following all your social media accounts. Social proof is still a commodity; you should tap into your built-in audience to get the ball rolling regarding followers.

2) Find a Schedule that Works

Speaking of posting frequency, how often should you be posting on social media for optimal engagement? That depends on the platform and how many followers you have.

Studies have shown that companies with a relatively small amount of followers don’t do well when they frequently post, while companies with 13k+ followers drive engagement with multiple posts per day.

In general, you should publish at least 3 Facebook posts per week, with a maximum of 5 per week. Your Twitter account should see at least three new posts daily, while your Instagram and LinkedIn accounts should get one new post daily.

Of course, if you cannot come up with quality content to share that frequently, it’s better to tune the frequency down to a level that works for you. Try coming up with a posting schedule for yourself and your team. Start with Facebook and aim for three new posts a week.

You can develop post ideas at the beginning of each week and implement them throughout the week. Once you get into a rhythm, you will find it easier to keep up with a schedule.

A set posting schedule ensures frequency and consistency on social media.

3) Post Ideas

Quality content is the name of the game. Many contractors struggle with ideas for social media posts. In reality, though, a wealth of quality social media content is available to you as a foundation repair contractor.

Here are some social media post ideas to get your creative juices flowing:

Before and After Pictures

Pictures are always a go-to when you can’t develop engaging topics. Before and after photos of projects are always a good idea for the construction industry.

Snap quality photos of a job site or damaged foundation before you begin and then another afterward. People are always interested in the distinction between the finished job and the initial problem.

How To’s

How-to videos and posts are also viral. Of course, teaching people how to repair a foundation would be folly, but you could compose posts about maintaining a foundation correctly.

Employee Spotlights

Are there exemplary people within your organization? Does one or more of your employees have an incredible story to tell? Have you or anyone on your team ever overcome daunting odds? Consider your team a source for human interest posts.

Customer Stories

Your customers are also a good source of quality social media posts. Share their stories and how you may have helped them. You can generate even more high-quality foundation repair leads by showcasing existing clients.

4) Reach Out to the Influencers

Take a look at successful social media users in your industry. Follow them and engage with them.

Forming relationships is a great way to start conversations with your industry’s most visible social media figures. As they begin to engage with your brand, it will shed some light on your own company.

Connecting with social media influencers may gain you some followers – including the influencers themselves.

Remember that it’s all about exposure, so don’t be afraid to be active in the conversations of the most popular social media figures’ posts.

More Social Media Visibility for Foundation Repair Companies

Visibility in the digital age is essential. With the endless stream of information available on the internet, visibility becomes a commodity. Foundation repair social media is vital to online visibility, but it’s not the end all be all.

Here at Contractor Webmasters, we can help you launch a successful social media campaign, but we can also increase your company’s visibility through other proven means, like local SEO for foundation repair specialists.

Reach out today for help with social media marketing for your foundation repair business.

Marketing Tips for Garage Floor Coatings (Epoxy + Polyaspartic)

Epoxy flooring marketing is something you must consider once you discover the level of competition in your local market.

In fact, when you got into the specialty flooring business, you may have underestimated the amount of competitors vying for the same customers.

While there are some outliers in smaller markets, Stiff competition exists in major metro areas.

With this realization, how do you get your business to stand out among giants?

Crafty marketing techniques designed especially for niche markets like epoxy flooring contractors get results. You have to consider your likely clientele and cater to their habits carefully.

Key Takeaway

Epoxy flooring marketing requires some creativity because you will need to draw people’s attention by looking for particular types of service.

If you are new to epoxy flooring marketing, don’t worry. You have come to the right place. In the following post, Contractor Webmasters will share some epoxy flooring marketing tips to help your business stand out.

Tip #1 – Focus on Client Needs

Ultimately, marketing your company will mean advertising it. To effectively promote your business, you will need to speak to the needs of your clientele.

Think about the jobs you have been on in the past. Think of what your customers told you they wanted. Think about some of the questions they had for you before, during, and after completing the project.

These are the needs and concerns you will want to focus on as you market and advertise to your clients.

For example, as an epoxy flooring contractor, you may cater to:

Homeowners: Homeowners tend to need epoxy flooring services for their garages – either to redo an old, ugly, and stained floor for a renovation or to turn their garage into a dedicated space of some kind.
Business Owners: Business owners will need to make their space functional, safe, and maybe even attractive to customers.
Both: Pretty self-explanatory (see both points above)

Any marketing or advertising efforts you make need to focus on conveying to your clientele that you can fulfill the needs we talked about above.

Tip #2 – Emphasize Local SEO

Local SEO is one of the most critical aspects of epoxy flooring marketing because, after all, your business is a local one.

Focusing on local consumers ensures a properly allocated budget. Local SEO is a powerful strategy for home and business service companies in the digital age.

Consider the following statistic: over two years, Google saw a 900% increase in the frequency of “near me” searches. The frequency with which people are taking to the internet to find local businesses and products is immense.

Local SEO is so essential for epoxy flooring marketing. The first place to start is Google My Business. Go to Google My Business, claim your business, and set up your profile as completely as possible.

An optimized GMB listing will help you rank in the local map 3-pack, which dominates the local search rankings.

Include locally oriented longtail keywords in your website copy as well. Keywords like “Epoxy flooring in Macon, Georgia” and “Polyaspartic flooring in Mobile, Alabama” are good examples of local intent longtail keywords.

Ensuring you have external links on the websites of other local companies, suppliers, and hardware retailers is also a grass-roots method of local digital marketing.

Local SEO is an essential component of floor coating marketing, with Google Business Profile being the primary tool to help you acquire nearby customers.

Tip #3 – Content Marketing

Not a lot of people know the ins and outs of epoxy flooring. Content marketing is an excellent way to:

A) Educate people on what epoxy flooring is and how it can improve their properties
B) Market your business in a manner that doesn’t seem like marketing at all

Most people prefer to learn about a business through content marketing like blog posts rather than by traditional advertising.

In one study, 60% of consumers reported that a blog influenced their purchasing decisions.

The takeaway: start an epoxy flooring blog! You can publish it right on your website. Blogs aren’t the only means of content marketing, though.

People are increasingly becoming visual learners, so it is also beneficial to have video content on your site and your social media outlets.

“How-to” videos are viral. You can post videos that educate people on how to properly clean/maintain epoxy flooring or inspire them to redo their flooring.

Informational blog content casts a broader marketing net for potential customers.

Tip #4 – Have A Great Website

Your website is your most valuable tool in epoxy flooring marketing. When done right, your website will garner epoxy flooring leads every month. But what makes a good epoxy flooring website?

Here are a few of the essential elements:

High-Quality Pictures: Again, people are visual learners. They want to see what you are capable of and what you can do for their properties.
Easy Navigation: If your visitors can’t get the info they need because your website is too complex, they will certainly click on a competitor’s site. For easy navigation, utilize a flat website architecture to allow visitors to access the pages they need in 4 clicks or less.
Quality Copy: All the copy on your website should be well-written and education or sales-oriented. There should be absolutely no plagiarism and nothing but accurate information.

A great website provides an outstanding user experience through simple navigation, high-quality content, and unique and relevant images.

Effective Marketing for Your Epoxy Flooring Business

When you need the help of a professional, why wouldn’t you want someone who has experience in marketing epoxy flooring businesses?

That is the kind of experience and expertise we can provide you with here at Contractor Webmasters.

We have successfully marketed epoxy flooring businesses in their local markets, and we can do the same for you.

We offer a full range of marketing services like PPC advertising, content writing, and local SEO, so jumpstart your business today.

Concrete, Asphalt, and Paving Websites: 5 Design Tips for 2024

Your asphalt paving website should generate a healthy amount of contractor leads every month.

Making a solid investment in your website pays off because it will be a low-maintenance and low-cost means of earning new customers.

Your expertise is in asphalt and paving, though, and may not necessarily be in asphalt web design.

You should still know the basic principles of what makes excellent asphalt & paving websites, so you can implement the elements yourself or convey them to a designer.

In the following post, you will read about some of the most effective tips for creating a lead-generating asphalt and paving website.

Tip #1 – Logo Consistency

Maybe you have gone through a few different logo designs in your time as a contractor. That’s fine, but remember that brand recognition is a large part of website design.

Asphalt & paving websites should have the same logo on every page.

Ensure that the logo your visitors see on the homepage is the same one they see on your services pages and throughout your site.

Different logos, even the same logos with different colors, can confuse visitors and make it harder for them to place your business.

Logo placement and size are also crucial to your website.

Place the logo on the header of all your pages, near the center or off to the left. Also, make sure that it is large enough for people to recognize but not large enough to pull focus from the main content.

A consistent logo strengthens your brand and increases conversion rates online.

Tip #2 – Online Forms

These days, people don’t have a lot of spare time. Often, people will look up home services they need at work or during their lunch hour.

People may search for asphalt & paving websites at odd hours when you aren’t around to answer the phone. As a result, user-friendly forms are a great way to garner asphalt paving leads in 2024.

For the convenience of your leads and so you don’t miss out on potential business, ensure your asphalt and paving website has inline forms.

Online forms allow people to fill out their information, move further along the sales funnel, and request information conveniently.

Tip #3 – Quality Images

Most people are visual learners. They want to see examples of what you can do and how you can improve their lives.

A solid portfolio of quality project pictures is very important in the asphalt and paving industry.

On your website, you can show the projects you have completed successfully to gain customers in the present and into the future.

A prominent picture of a beautiful and professional paving job on your homepage makes a great first impression on prospective clients.

Any image you display must convey the kind of work you are capable of performing. Using only high-definition, well-focused, centered, and evenly contrasted images is also essential.

Blurry, busy, or off-center photos will make your asphalt company web design look unprofessional.

Unique images are considered unique content by search engines, increasing their value to your business.

Tip #4 – Easily Navigable Design

No one will spend time on a website that they can’t navigate easily.

To get people to view the focal points of your website and get them interested in your services, you need to make sure every single page of your site is easy to get to from every other page.

Avoid dead-end pages (pages with no links to other pages on the site), no broken links (links that go nowhere or lead to a defunct page), and an easy-to-understand menu.

For this, most developers will recommend a flat website architecture. This design makes it easy for visitors to get where they need to go on the website in just a few clicks.

It would help if you also had pages for all your services that clearly describe the service and how it can improve your visitors’ property and lives.

Navigation is a pillar of user experience (UX), making it crucial component to any business website.

Tip #5 – Keyword Use

These days, search engines will penalize you for keyword stuffing.

You have to walk a fine line between including keywords that will help your website get noticed by a relevant audience and getting penalized with low rankings.

With that in mind, you must ensure your asphalt and paving website’s written content is high-quality.

Check grammar and use persuasive language (avoid using technical jargon and industry terms that most people will not understand, even if you think it makes you sound more professional).

You should also carefully monitor keyword usage to avoid stuffing and encourage readability.

Remember that search engines prioritize websites that provide value to their users – and keyword stuffing presents little value.

Use LSI keywords, which are synonyms of your keyword, to keep readers engaged and find your website easy to read.

Understanding asphalt paving SEO helps you refine on-page content for higher rankings.

Professional Asphalt & Paving Websites

Now that you know some of the most critical aspects of successful asphalt & paving website design, you may need some help putting them to work.

If so, we would love to talk to you about your business and your website.

We are Contractor Webmasters, and we can help you build a compelling, professional, and lead-generating website for your business.

We know what it takes to create websites that earn our clients more business, so call us soon!

Foundation Repair Marketing: Everything To Know in 2024

Foundation repair marketing is critical to your business success in 2024. Digital marketing is the backbone of any successful business, and home services are no exception.

In fact, the home service and construction industries are especially reliant on effective digital marketing for a couple of reasons:

These industries are highly competitive
They are locally focused businesses that hinge on making the local market aware of their services

Foundation repair marketing can go a long way for both of these factors. They can help you stand out amongst your competition and increase your company’s brand awareness in your local market.

The following guide will go over some of the key elements of foundation repair marketing you need to implement.

Google Business Profile

In 2024, Google My Business is still one of the most important digital marketing platforms. And the reason for this is simple: it’s a Google platform.

Google, far and away, owns the lion’s share of the search engine market with a 92% usage rate. The next closest competitor is Bing, at a paltry 3.3% (despite its ChatGPT integration).

So, it’s clear that a ton of people are using Google. And, of course, it’s only natural that Google prioritizes its own services and platforms above all others.

That’s why Google My Business listings tend to appear at the top of most Search Engine Results Pages.

Having a Google Business Profile will allow you to appear in the Google Map Pack, which is indexed in the top spot of Search Engine Results Pages in 93% of local searches. And remember, foundation repair is a local business.

By claiming your business through Google, you ensure your Google Business Profile is eligible to rank within Google’s Map 3-Pack.

Review Generation

It’s no secret that online reviews are a hot commodity in the digital age. Without customer reviews, your business is likely to flounder.

That’s why getting reviews for your foundation repair business is so important.

We recommend our clients use a reputation management tool to generate more foundation repair leads and automate the process.

For instance, we use DataPins, which helps garner more reviews for clients automatically, prioritizes the most important platforms based on the client’s industry, and helps consolidate reviews across all platforms.

But you should still be hitting the street to drum up reviews even if you aren’t using a reputation management tool. Consider creating a script for yourself and your employees to use when asking for reviews from customers.

Getting your Google Review link and posting it on your website, social media pages, and in your emails makes it easier for customers to leave reviews.

Email Marketing

Email marketing is still wildly successful in 2024. But it’s important to know what kind of emails to send to different people on your email list.

People who may be interested in foundation repairs want to hear about the benefits of the service and what you can offer them.

People who have already used your services will want to keep up with any other services you offer or promotions you run. But how do you even get people on your email list?

Here are a few tips:

Offer Resources: Share your insider knowledge of foundation repair and other home repair services in exchange for contact information. Create a whitepaper for people to download in exchange for their email addresses.
Online Appointments: You should use an online appointment booking plugin on your website because it makes things easier for your customers and is a great way to drum up an email list.
Ask Customers: When you service customers or estimate, you likely have them fill out an invoice or other type of form. Ensure there is a space for them to leave their email address and correctly categorize each address with the type of customer you serve.

Content Marketing

Content marketing effectively boosts your search engine rankings and establishes your business as an authority in your field.

Content marketing is one of the most crucial elements of digital marketing in 2024, as traditional advertising is obsolete.

It seems like a daunting concept, but you can simplify content marketing.

Consider the following:

Starting a Blog: As a foundation repair specialist, you probably know things like how to spot foundation damage, protect your foundation, and what to do at the first sign of foundation damage. All of those topics would make great blog posts. Turn your expertise into valuable content that will make your website more visible.
Video Content: Posting regular YouTube videos on an official company page can also help with foundation repair SEO. You can take topics from your blog and turn them into short videos that show viewers what to look for, what to do when foundation damage occurs, and so forth.
Guest Posts: Guest blog posts are a great way to drum up more content and get more external links for your site. Chances are you know other contractors, so reach out to them with a link exchange proposition. Create a blog with a link to your site to give to a colleague. You can, in turn, post a blog that they wrote on your site.

Google’s recent Helpful Content Update places a higher standard on website content like blog posts and articles. As a result, make sure your foundation repair content adds legitimate value to readers.

Foundation Repair Website Design San Antonio

Google recently cracked down on content mass-production, which makes the unique insights within your content more essential.

Retargeting Ads

Retargeting, sometimes called remarketing, is the process of tracking people who visited your site but didn’t take action (made a purchase, scheduled an appointment, etc.) and ensuring that they see your ads elsewhere on the internet.

This is a very successful digital marketing tactic in 2024. In fact, retargeting ads help convert customers 43% of the time as opposed to not retargeting.

Setting up a retargeting ad campaign isn’t as hard as you might think. Multiple platforms offer this service, including Facebook and Google.

The tricky part is crafting effective ads. For example, you should note which pages on your website your ad targets have visited and have an ad specifically for that page or service.

Special discounts on specific services are an effective way to go.

For example, if someone visited your page for a foundation leak inspection, you could retarget them with a special discount on this service. Offering a discount is better than not getting the business at all.

Foundation Repair Marketing Company

Contractor Webmasters is a foundation repair marketing company with 11 years of experience. We’ve designed thousands of websites and helped foundation repair companies rank on Google search results.

Our in-house software, DataPins, allows contractors to rank for local long-tail keywords while showcasing recent jobs throughout various service areas.

Our unique expertise in this space allows us to present valuable insights for marketing your business.

7 Cool Concrete and Paving SEO Ideas for 2024

Paving SEO presents a slew of challenges to small businesses, particularly those like concrete and paving companies.

A lack of understanding about how search works causes confusion about marketing campaigns.

As a longtime SEO agency for driveway resurfacing company campaigns, Contractor Webmasters knows which strategies work in 2024.

Ultimately, concrete and paving contractors should simplify their marketing ventures to focus on two main areas: Google Search and Google Maps.

Here are ten amazing SEO ideas to help your company appear on both platforms in 2024:

1) Optimize Your Google Business Profile

Google Business Profile is the best free SEO tool on the market. You can claim a business listing and immediately rank in the local map 3-pack.

Of course, your rank depends on your location, reviews, and relative competition, among other things.

Optimize your GBP listing with full information, unique photos, and consistent reviews, and watch your listing jump on the rankings.

2) Stop Blogging

It may sound counter-intuitive initially, but blogs may hurt your SEO more than help. Sure, blogs work well for marketing websites, addiction websites, etc. But a concrete company blogging is a waste of time and a waste of Google’s indexing resources.

Instead of blogging, focus on crafting the best possible service pages and updating them regularly with new information and user-generated content.

3) Get DataPins

There’s a great new app available to concrete and paving companies called DataPins. It’s the best SEO tool on the market since it helps with online SEO and local reputation management.

The app allows contractors to perform jobsite check-ins, which are then published to the corresponding service and location pages.

If you pave a driveway in Seattle, WA, you get the check-in on your paving and Seattle pages. Furthermore, DataPins sends automated review requests to each customer you service.

4) Submit NAP Citations

NAP citations get a bad rap from some marketers. People are ditching them in favor of so-called DoFollow links. Guess what? Local citations still matter for SEO.

It doesn’t matter that they are NoFollow links since they hold major relevance and regional influence.

Additionally, you may get some referral traffic from the more popular business directories like Yelp and HomeAdvisor.

While the NAP consistency angle was overblown in SEO, submitting those citations remains pivotal for building local authority.

5) Write Better Content

Content is not king, but it’s certainly prince. The idea of trash content on your concrete and paving site makes the folks on Contractor Webmasters cringe.

Google can absolutely detect poorly written content and scraped content. The objective should always be to write better content for an enhanced user experience.

Use tools like Grammarly to identify and correct errors and ensure that whoever writes your content knows the subject.

6) Create Social Signals

A lot of pavers ask our team, is social media worth it? The answer is yes, but not exactly for the reasons you might think.

For example, your business may not get many leads directly from Facebook or Instagram, but it does get something called social signals, which help with SEO.

Major platforms like Facebook, YouTube, and Linkedin send social signals to your website, which can increase its rankings over time.

7) Link to Relevant Internal Pages

Many SEO people get obsessed with inbound links from 3rd party websites, forgetting a far more important linking strategy: internal linking.

To determine its topical authority, Google wants to see how your content interacts with itself.

For example, your driveway paving page may link to your homepage, and your homepage should link to all of your service pages.

Not only are you helping users seamlessly navigate your website, but you are also helping search engines crawl it appropriately.

SEO Services for Concrete and Paving Companies

Looking for assistance with your concrete and paving SEO? Contractor Webmasters offers SEO services for concrete and paving contractors.

Our package includes a custom website, original content, the DataPins app, and on-page SEO.

We are considered the top contractor SEO company in America, and we look forward to helping your website rank #1 for relevant keywords in your region.

Photography Content Writing: The Premium (2024) Guide

What is Photography SEO Content Writing?

SEO content writing for photographers refers to crafting keyword-rich content for search rankings. It’s important to write content naturally and refine it by strategically sprinkling LSI keywords and satisfying user intent.

Ultimately, Google wants its users to have the best possible reading experience, so your content should appeal to the end user first and foremost.

Web Content for Photographers

A photographer interested in marketing has heard terms like content marketing, content development, and content syndication.

Understanding what these terms mean and how to apply them to an effective marketing strategy is essential for online success.

It’s no secret that content is one of the pillars of search engine optimization, which photographers can and should pursue.

Check out some of the components of SEO content below:

Blog Writing: Blog posts hosted on your website or a 3rd party
Content Marketing: The promotion of branded content for lead generation
Keyword Research: The identification of high-volume, low-competition keywords
Page Writing: Content pages serve as conversion landing pages for photographers

Photographers are often tech-savvy because of their experience using cameras, editing software, and other technological devices. With this in mind, they will likely understand the value of online marketing.

Website content is the engine for photography SEO as long as it adheres to Google’s Quality Guidelines and fosters engagement from visitors and readers.

Well-crafted content can help you earn business locally.

Photography Content for Lead Generation

As natural artists, photographers may write to write, but the goal is to generate leads for SEO. Writers should craft content deliberately and based on extensive keyword research and market analysis.

With an effective marketing strategy, content can help your brand reach thousands upon thousands of additional consumers.

Of course, the goal is to get your content in front of users who may become customers someday.

Contractor Webmasters help you accomplish that goal.

Branding: Establish your photography brand online, across the web
Engagement: Keep visitors engaged and on-site for increased metrics
Expanded Reach: Reach a more comprehensive range of consumers and prospects
Targeted Traffic: Generate relevant traffic from high-conversion users

Trust us when we tell you that buying photography leads from 3rd parties is a bad idea.

When consumers buy from a lead broker, their loyalty belongs to that broker instead of you, the contractor.

When you create and market your content, you brand your own company and earn the loyalty of everyone you reach.

As engagement builds around your brand and web properties, your pool of potential clients grows exponentially.

Adhering to Google’s Helpful Content Update

As an up-and-coming photographer, it can be tempting to try to quickly ascend up in the search rankings to acquire more clients and grow your business.

However, Google’s latest Helpful Content Update discourages content developed for this purpose.

For example, writing 150 blog posts, all targeting individual keywords about photography is a bad practice in 2024.

A superior alternative is to invest in brand-driven and unique data-driven content.

Your goal with content is to demonstrate unique and original insights, most of which must come directly from your experience as a photographer.

Check out some examples of helpful content below:

A list of the best shoot locations in your primary service area (based on first-hand experience)
A study about which shoot themes attract the most Instagram engagement (based on your own data)
A portfolio of your work with names of locations, equipment, and themes

By focusing your content on your own experience, you attract more clients and establish your business as credible in the eyes of Google.

The #1 Photography Content Marketing Company

Content marketing companies are a dime a dozen. But how many of those agencies dedicate their time to crafting custom, quality content that adheres to Google’s Guidelines?

How many of them have spent decades performing keyword research to identify the best targets and generate the most leads?

The answer is, of course, none of them. Contractor Webmasters is the #1 content marketing company for photography professionals, and the only company photographers can trust to market content in the new year.

By partnering with Contractor Webmasters, lensmen, and women gain access to decades’ worth of marketing data used on your campaign.

When you pay for our services, you aren’t paying just for implementation. You are also paying for experience and knowledge.

We avoid pitfalls that other marketers encounter because of inexperience. We know what helps photographers rank and look forward to maximizing your ROI in the upcoming year.