Author Archives: Contractor Webmasters

Masonry SEO Guide 2024: Your Ticket to Online Success

What is Masonry SEO?

Masonry SEO is a series of digital marketing efforts aimed at increasing visibility and ranking position on Google search engine results for concrete and masonry businesses.

SEO tasks include technical optimization, on-page SEO, content editing, keyword placement, and Google Business Profile optimization.

The Importance of SEO in The Masonry Industry

With 214,313 Americans employed in the Masonry industry, standing out amongst competitors requires effort and consistency.

One strategy masonry companies can deploy is Local SEO, which allows businesses to target specific keywords with what is known as “local intent” – that is, users within a specific geographic location search for those keywords.

Masons can target keywords within that geographic range to strengthen their foothold thanks to keywords in that location.

This guide will overview what you can do to strengthen your masonry business’s reach in the local SEO game.

Improve UX (User Experience)

Like any other search engine, Google’s primary goal is to show the best results for any user’s query.

Think about it: if Google produces irrelevant or low-quality results, those users are unlikely to return to that search engine.

Various factors go into having a website of the highest quality; consider all of those factors while trying to rank for your target keywords.

Increase Site Speed

One of the things that can really hamper a website is having less than optimal loading speeds.

And guess what? That doesn’t even mean that your website is necessarily slow; it just is slower than customers want.

Most users will move on to another website if your website speed is over a few seconds. Also, site speed is one of the ranking factors in Google’s search engine algorithm.

An emphasis has been put on site speed that reaches all platforms, including mobile.

Best of all, Google offers several different tools to help you improve the overall speed of your website.

This includes PageSpeed Insights to help developers improve their overall site performance, Think with Google to help gauge the responsiveness of your website, and several different things.

Showcase Real Jobs

Google’s algorithm has become increasingly adept in identifying companies that demonstrate credibility and social proof.

The search engine’s development of E-E-A-T calls for masons to show examples of recent jobs to build authority and trust with visitors.

When users search for masonry services on Google, it’s nice to see examples of previous jobs in nearby locations.

Masons can use software tools like DataPins to showcase these kinds of jobs directly on their website.

Publish Great Content

It cannot be emphasized enough just how important quality content is to masonry SEO rankings.

For good reason: content is one of the most important aspects of Google’s search engine rankings algorithm.

You can create informative content that answers commonly asked questions from your target audience.

Pro Tip: Focus on creating unique and original content that includes insights only you and your staff would know.

This gives your audience a definitive place to find answers to their questions. Most importantly, it builds trust in your brand.

Trust is one of the most important aspects of marketing and one of the biggest challenges brands face in appealing to their audience.

Google recognizes quality content above nearly all other search ranking factors.

If your website consistently delivers quality, relatable, and informative content, it will greatly improve your website’s ranking.

Produce Self-Made Videos

One of the fastest-rising trends in SEO is video content. This is because it is optimized not only for search engines but for YouTube as well.

And YouTube generates 3 billion searches per month, which surpasses Yahoo, AOL, and Bing combined.

Best of all, creating engaging videos is easier and more cost-effective than ever.

Smartphones are equipped with high-quality cameras that allow you to regularly shoot informative and interesting videos for your website.

Implementing videos into your marketing strategy means that you can significantly impact the amount of traffic that your website sees each month.

This can be done by tagging the proper keywords, adding meta descriptions, and crafting a compelling video title.

All of these processes can help you properly optimize your website so that your local masonry business can compete in the digital marketing platform.

A strong SEO game will keep your business relevant for a long time to come.

Contractor Webmasters Solutions

If you require assistance with your digital marketing campaign, consider investing in contractor SEO from Contractor Webmasters.

As a leading SEO firm for contractors, we’ve developed and optimized countless websites and business listings for premium search engine results.

Our process is all-encompassing: we develop your website from scratch with custom code, create original high-quality content, and manage local business listings, including GMB.

You can check out an example of our Masonry SEO case study to get a feel for what our services can do for your business.

7 Window Treatment Marketing Tips to Generate Leads

Window Treatment Marketing Tips (Blog Cover)

Window treatment marketing is the process of promoting window treatment services and styles, including window blinds and window coverings.

Marketing efforts can be exercised through digital outlets using search engine optimization and paid advertising on Google, Facebook, and other popular media channels.

Screenshot of Navigation Menu from Window and Door Website

Why Window Companies Need Marketing

When thinking about how to start a window treatment business, it is essential to have a proper marketing campaign.

After all, you could offer the most outstanding service or product in the world, but if people don’t know about it, it won’t sell.

Competition for window treatment customers can be fierce, and marketing is the most effective way to differentiate your business from competitors.

While word of mouth is still an essential aspect of any business, it is no longer the only method of promoting your business.

An effective marketing campaign can mean the difference between steady growth and going under.

Digital Marketing Tips for Window and Blinds Companies

Window treatment businesses often overlap with blinds companies and offer similar services.

If you are looking for digital marketing tips for your blind company, this guide will suit you well and provide insights into improving your online visibility, increasing conversion rates, and acquiring new customers.

Here are seven things your window treatment business should implement into its marketing strategy:

1) Publish a Strong Website

A staggering 45% of small businesses still don’t have a website. Common reasons for not having a website include a lack of familiarity with current technology, lack of time, and concerns about the cost.

However, any effective modern business has a website. In 2024, your website is often the first customer introduction to your business.

Your website doesn’t have to be state-of-the-art, but it does need to be clean and informative.

Customers use your website as a source of information; providing that information easily and conveniently only increases the odds of that user becoming a client.

It’s not impossible to succeed without a website, but it makes the job of window covering marketing substantially more difficult than it has to be.

2) Create Valuable Web Content

Google emphasizes helpful, unique content because they want to provide the most informative and authoritative websites in their results.

A blog is generally full of low-quality “filler” content aimed to trick search engines into ranking a website. That’s why window covering companies should avoid publishing blog posts.

A superior alternative to blogging is creating signals called E-E-A-T (experience, expertise, authority, trust), which you can achieve with a software tool like DataPins.

DataPins allows blinds companies to showcase recent jobs along with schema markup that serves as a “check-in” of the job’s location.

Showcasing authentic evidence of real jobs will outperform blog posts written by non-experts or AI tools.

3) Ask for Reviews and Testimonials

Reviews and testimonials impact SEO and conversion rates. Increasing Google Reviews helps your business rank higher in Google’s Map 3-Pack and increases the chances that customers make contact.

Generating reviews is a numbers game, which is why you should use a tool to automate review requests through text and email AND ask your customers in person.

The combination of efforts can work wonders for your online reputation.

As you consistently get more reviews, you’ll also get some bad ones.

Your job is to respond to negative reviews professionally. This will show potential customers you are willing to go above and beyond to resolve subpar experiences.

4) Implement White-Hat SEO

SEO is a great equalizer in marketing because it allows smaller companies to compete with massive entities.

However, some companies want to take a shortcut to success by using SEO tactics that violate Google’s Guidelines.

These types of tactics are known as black-hat SEO. Conversely, legitimate and safe SEO methods are called “white-hat SEO”

White hat SEO is the best long-term strategy because its ROI increases over time. Tactics that fall under the label of “white hat” include creating unique content, building a brand, and inserting relevant internal links across your pages.

It takes a bit of refinement and work to find the sweet spot, but when you do, your business should experience a noticeable impact, thanks to improved search rankings.

Thankfully, there are a variety of SEO tools out there to help make sure that your website is optimized and in the best position that it possibly can be.

You can check out our article on window treatment SEO to learn more specific strategies in 2024.

5) Invest in Social Media Marketing

While SEO is the foundation of an effective marketing campaign, social media can enhance and expedite the process.

Creating and sharing content on social media platforms like YouTube, Facebook, TikTok, and Instagram can increase brand awareness and boost conversions.

The best social media content in 2024 is video-based, which is why YouTube Shorts, Instagram Reels, and TikTok all generate massive daily consumption.

You might think you require expensive video equipment to compete on these platforms, but all you really need is an iPhone or other modern smartphone.

While your small business is unlikely to go viral for highlighting window covering projects, you can attract the right pairs of eyes to grow your brand.

6) Launch an Email Marketing Campaign

Your customers and prospects check their email daily, which makes email marketing one of the most effective ways to reach them.

Personalized email marketing makes customers feel connected to your business and establishes goodwill.

Obtaining customer emails can be achieved in the onboarding or payment process with their consent.

You can expand your email subscriber list to prospective customers by publishing lead magnets on your website.

For example, offer a 15% discount code on the first service in exchange for the visitor joining your email newsletter.

It’s important to segment your campaigns between customers and prospects and drill down as much as possible for enhanced personalization.

7) Establish a Local Presence

For a small business, marketing on the local level is much easier than on the national or global level. With this in mind, it’s important to incorporate your target service area into your marketing campaign.

Learn about the specific needs of your local customers as they pertain to windows and blinds.

Armed with this knowledge, you can create content that speaks directly to your local prospect.

For example, you can publish a study that includes data in your precise service area or record a YouTube video that references concepts known only by locals.

Creating local content helps attract links from other local businesses, which will boost your SEO rankings and increase conversion rates.

And remember, your business address is used to determine where you rank on Google Maps results.

Next Steps With Window Treatment Marketing

Taking the next steps with marketing for your window treatment company starts with the basics. You can create a Google Business Profile for free and purchase a domain name for $9.99.

Those two digital entities can help you launch the foundation of a digital marketing campaign.

If you want to take your window treatment marketing campaign to the next level, consider investing in professional marketing services.

Contractor Webmasters offers digital marketing services focused on local SEO, website design, and software-driven E-E-A-T signals to help you generate window treatment leads.

Do Contractors Get a Discount at Home Depot?

Key Takeaway

There is no official contractor discount at Home Depot, but contractors can save money using the Volume Pricing Program.

Explaining The Contractor Discount at Home Depot

It’s a common question: do contractors get a discount when they shop at Home Depot? After all, it seems reasonable to believe that contractors likely spend a lot of cash at stores such as the mega-chain, so they certainly get a discount, right?

Well, yes and no. Technically speaking, they don’t get a discount just for being contractors. Remember that this might sound unfortunate or unfair, but Home Depot is a business. Their sole purpose is to make money and as much of it as possible to ensure that their bottom line is as healthy as possible.

That being said, contractors aren’t exactly lumped in with the rest of the customer base when using Home Depot. So, how do contractors save money using the giant chain? Here’s how: the Volume Pricing Program.

Home Depot’s Volume Pricing Program

The Volume Pricing Program (VPP) is a way for contractors or individuals to save money when making large volume orders. The way it works is actually pretty simple, too. Make up your shopping list and present it at the Pro Desk at the nearest Home Depot. The Pro associates will then get you the lowest possible price on orders of at least $1,500.

Considering just how much money a contractor spends on supplies in a given year, a lot of savings can add up over time. When your contractor business saves money on supplies, that means there is that much more money available to win more contractor leads.

Perhaps the best thing about this for contractors is that, in addition to these savings, they have access to the massive amount of supplies that are available through Home Depot. This can be essential when trying to fill a big order or working on a bigger job.

Contractors have likely all been there before a huge job comes in, and you find yourself scrambling to not only assemble the team but to get all the necessary supplies in hand so that you can begin the job in a timely manner. This can be stressful for any contractor, especially when you have difficulty gathering those supplies.

Thanks to the Home Depot VPP, the entire process is easy, and you can even assemble your shopping list online to save additional time. Planning ahead has never been easier than it is when using the VPP because it means savings for your business and instant availability of the supplies that are essential to getting the job done quickly and quickly.

Other Savings Opportunities at Home Depot

Another great thing about the Volume Pricing Program is that there are bulk pricing-eligible products where you can save even more money when getting the essential supplies that your business needs. There are few feelings quite as good as saving a substantial amount of money when purchasing the materials you needed for the job anyway. It quite literally is a “two birds with one stone” scenario.

Of course, contractors can only see these savings when they consistently use the VPP. Using it once or twice might save a little money on projects your company undertakes, but the savings can add up with extended use.

And as is the case with any small business, there is never enough money, and being able to reallocate funds to job bids or other essentials can go a long way toward the overall health of your business.

There are also a few things to know. When you speak to the contractor’s desk, you submit your order to them. From there, the Pro will submit the order to the corporate office to get a price quote, and within a few hours, you will be offered a price that is somewhere in the neighborhood of 8-12% below the retail cost of that order would normally be.

Getting The Best Discount

What they don’t tell you is that there is room for negotiation. You can always negotiate for a steeper discount, and the general rule of thumb is never to take less than the 12% mentioned previously. Depending on your order, you can get it down a little further – in the 17-20% neighborhood if you are lucky.

Remember that the higher-margin items you order will generally get a better overall discount than lower-margin items. If you buy something that retails at $100 but earns the company very high margins, you might get a larger discount on the order.

On the whole, the Volume Purchase Program is a potentially beneficial one for contractor businesses of all sizes. If you are a smaller contractor, consistently having access to essential supplies and getting them at a discount price can mean the difference between an additional bid or two. Those can add up before you know it, making a significant difference in your bottom line.

For those contractors that run with a bit larger budget, those savings can also make a substantial impact if you are purchasing materials on a regular basis. For a business of any size, savings on materials needed are massive. Just as big as being able to reallocate funds into other areas of the business. This gives your business greater versatility and the ability to strengthen areas that may have been weaker.

Signing Up

Signing up for the Volume Pricing Program can be a game-changer for contractors everywhere. With a relatively short turnaround time and the potential for serious savings, it makes for a very smart idea for any contractor out there. Make the best use of every dollar by saving on bulk orders and being as prepared as you possibly can be when lining up a new or big job.

The Volume Pricing Program has changed the way that smaller contractors do business and made the entire process far easier and more cost-effective.

5 Ways Pest Control Companies Can Use Facebook in 2024

Facebook is one of the best channels to generate pest control leads. Hundreds of millions of users log in to Facebook daily to share information, talk with friends and family, and do much more. Pest control Facebook Ads are the most potent marketing tool for exterminators utilizing this social media platform.

Overall, Facebook is a valuable tool for pest control owners, especially those who own and run small and medium businesses. Advertising and marketing are ways to get your audience to recognize your brand over time, developing brand trust and recognition.

Facebook has a wide array of features and access for businesses to advertise and market; it is up to the business to figure out the best way to reach their current customers and those who could be qualified as prospective customers or leads.

Here are just a few steps you can take to make your Facebook presence a valuable asset for your company, giving you a social media weapon that can reach a far larger audience and target a bigger service area.

1) Create a Facebook Business Page

Social media, in general, allows businesses to create a relationship between themselves and their audiences.

Because of the constant ability to interact personally with consumers, they feel like they have had a meaningful encounter with your business. Establishing a social media presence can also be useful for pest control SEO, in general.

Creating a business page on Facebook makes your business accessible to your audience. Being accessible is highly beneficial to interacting with your customers and building trust in your overall brand.

When consumers feel as though they can trust you and your service, you have already won a major battle in the pest control Facebook marketing game.

It is essential to note that if you have a personal Facebook page, keep it separate from your business page.

Make sure your business page focuses solely on your business and the services and products it offers. The quickest way to turn off your audience is to integrate personal opinions and feelings on a professional page.

Your business page is also a great way to feature your business. Upload pictures of products or services that you provide to show your audience what it is like to use your service.

Encourage users of the page to leave comments and reviews; this way, other consumers can see what real customers have to say about these products and services.

Ultimately, your Facebook business page is about building your audience and trust within that audience. You can develop highly coveted trust when you create interactions between yourself and your customers.

2) Facebook Advertising for Pest Control

Facebook has become one of the most popular advertising platforms on the web. They provide demographic targeting filters and the ability to boost posts projected to get additional engagement. Facebook also allows advertisers to use their built-in lead form to generate quality leads.

Facebook Ads has begun to rival Google Ads as the most popular digital advertising medium. Many companies are taking advantage of Facebook ad options inside and outside the pest control industry.

The interesting part about Facebook Ads for pest control companies is how many users advertisers can reach based on verified personal information like location, interests, etc.

Furthermore, Facebook’s Advantage+ audience targeting introduces AI algorithms that can expand advertising reach to high-conversion users.

That means pest control contractors can target individuals who’ve demonstrated a previous interest in pest control. They might be new homeowners or people living in areas sensitive to pests.

Another great feature of Facebook is the ability to message leads directly to the social platform. Once you have the prospective customer in your funnel, there are ways to close the deal on Facebook.

Imagine never having to leave the platform to get a qualified sale. That’s pretty awesome.

Pest control Facebook ads take their share of criticism, but businesses understand their value. As a local pest control company, you can use Facebook to your advantage through paid advertising.

You can set your budget and timeline and ask Facebook to target lookalike audiences based on projected ROI.

Be sure to review Facebook Ads for beginners before launching your campaign.

3) Join or Create a Facebook Group

Another great way to get your pest control business into the eyes of other customers is to join or create a group. Groups are where several users across the Facebook platform come together to discuss businesses and services within a specific industry.

Much like your business Facebook page, groups are a fantastic forum to interact with both current and prospective customers. You can hear real customer complaints from other businesses in the industry and try to tailor your business to address those needs.

Joining these groups also gives you a networking opportunity to reach other consumers who may not have previously heard of your business. If they join the group, see what others have said about you, and see how active you interact with consumers, they will be far more likely to trust you.

Customer interaction is the name of the game these days because it is so easily done through social media. Having that direct interaction with your current and potential customers makes them feel cared for and will make them more likely to use your business for their needs. Trust is vital, and this is a great way to build that trust.

4) Share Blog Posts on Facebook

The blog on your website is not just a means for you to shout into the abyss; when properly utilized, it is another tool you can use to develop new leads and eventually convert those leads into sales. Knowing how to use your blog properly can make all the difference in the world.

When creating a blog on your website, you should do a little Google research first. Look at what other competitors in your industry are doing and find relevant answers to questions that people commonly ask. Then, when you create your blog, be sure to address those answers as thoroughly as possible.

When you deliver an informative piece of content through your Facebook business page, your customers will make it something of an appointment viewing. If they got helpful information the first couple of times they read your blog, they will be more likely to visit again to see more helpful information.

Creating informative content can be difficult, but it can make a huge difference in terms of traffic to your website and the development of those potential leads.

Depending on the size of your customer base, you can tailor how often you post blogs, but be careful not to overdo it. You don’t want your audience to get tired of seeing what you have to say; make them hang on to your every post and word.

5) Expand Brand Awareness

One of the most common mistakes that businesses make when starting their own business Facebook page is not listing enough essential information. So many businesses put just a bit of information on their page, thinking it will help them get by.

However, they don’t realize that many users search for businesses on Facebook. They do this to get a sense of what the business is like and how they interact with customers; if you don’t fill out enough information, it makes it that much more difficult for them to find you.

And when you become more difficult to find, consumers are less likely to jump through the necessary hoops to find you.

Fill in as much information as possible about your business. Any relevant piece of information will make you more searchable on the platform and make it easier for your potential leads and conversions to find you.

You might not offer anything earth-shattering in terms of information, but getting more eyeballs on your Facebook page is entirely useful.

When properly filling out your company’s information, you also build a sense of reliability within these potential leads and consumers. Having trustworthiness and reliability are huge in the eyes of the consumer and give you a leg up on the competition in ways that they can’t compete with.

Final Thoughts on Facebook Ideas for Pest Control

Pest control companies can utilize Facebook’s various marketing and advertising tools. While organic SEO remains the most cost-effective way to generate new pest control customers, Facebook Ads are increasingly powerful.

Exhausting every viable option within your digital marketing strategy is the best way to stand out from competitors and earn more business for your pest control services.

Still, it isn’t as simple as it sounds. It takes a little knowledge, some creativity, and a bit of ingenuity to ensure your business is getting the most out of its Facebook experience. Users who open the page and immediately forget about their experience won’t help your company.

How To Get Free Tree Removal Leads in 2024

You own a tree removal company and need leads today. What are your options?

First, you can purchase shared leads from a 3rd party seller who will charge you a premium while selling the same lead to your competitors.

Second, you can spend money on a PPC campaign that will drain your entire budget in less than a month while producing mediocre-at-best leads.

Finally, you can invest upfront in Local SEO and generate sustainable free tree removal leads with high conversion rates.

If you’re smart, you can get free tree removal leads by creating a lead generation system to produce:

Frequent high-ticket tree service jobs
Higher revenue for company + employees
Greater brand recognition

So, how do you create this process?

Follow our guide below to craft a proven digital marketing blueprint for tree removal leads.

Generating Exclusive Tree Removal Leads

Exclusive leads are prospective customers who submit contact information directly to your company. Lead exclusivity is vital for several reasons.

First, it raises the conversion rate probability.

Second, it increases the chances of the customer using your business more than once.

19 Ways to Get More Tree Removal Leads in 2024

1) Company Website

Every successful tree service company has a robust website with accessible contact methods. When you have a company website, you don’t have to rely on others to generate or convert online users.

The tenants of a lead-generation website are:

Branded Domain Name
Competent Web Hosting
Fast Loading Speed
Great User Experience
Strong On-Page SEO

2) Local SEO

Tree trimming businesses can rank on Google’s Local Map 3-Pack through their Google Business Profile listing.

It’s free to claim or create a Google Business Profile, which you can verify through a postcard.

Then, Google shows three GMB listings to users based on proximity, relevance, and prominence.

Consider investing in tree removal SEO services to maximize your local reach on Google Maps.

3) DataPins

Download an exciting Local SEO tool called DataPins that empowers tree trimming professionals to automate social proof, reviews, and branding on their websites.

In addition, DataPins allows companies to showcase jobs based on service type, city, and description.

Simply snap a photo of your job, add a caption, and the app automatically generates on-site content to the most relevant website page.

The app even pulls geo-coordinates to verify your job’s location, allowing local landing pages to populate with accurate content.

4) Reputation Management

Ask your customers to submit a review on Google, Yelp, or Facebook to build your online reputation. As you gain more reviews, conversions become easier and more frequent.

You can use software to automate review requests through text and email but always ask in person.

5) YouTube Videos

Many consumers are visual learners and prefer to see what they’re investing in before purchasing.

Therefore, viewers instantly feel more comfortable when you upload YouTube videos of your staff performing tree removal jobs.

You can even create promotional videos with your team, customer testimonial videos, and more.

In addition, you can embed YouTube videos on your website so more people will see them.

6) Informational Blog Posts

Most tree service companies try to rank for buyer intent keywords like tree removal services, tree service company, or arborist near me.

While these keywords convert at a higher rate, you can expand your reach by targeting informational keywords through blog posts.

For example, try writing articles that target keywords like how to identify a dead tree and maple tree leaves turning black, which can bring in more traffic.

7) Facebook Ads

Facebook Ads are another digital marketing option for tree removal businesses. Facebook allows business owners to target ideal customers based on location, interests, and liked pages.

Tree service companies can also utilize Facebook Lead Ads that quickly pull contact information from any user who submits to your ad.

8) Referral Programs

Word-of-mouth marketing remains an effective way to generate leads, and the concept can expand digitally.

Creating a referral program can incentivize existing customers to spread the word about your company.

They may do so with their neighbors, in person, and in online communities like Facebook and Nextdoor.

9) Door Knocking

Since modern marketing is primarily digital, some businesses neglect the old-school marketing tactic of door-to-door sales.

However, door-knocking can synergize with digital marketing efforts.

For example, when you knock on a door and the person checks out your company online, they may find favorable reviews.

Here’s how to approach door-knocking for tree removal:

Have a sales script
Try to set a follow-up appointment
Conduct yourself as a true professional

10) Google Ads

Google Ads is a gift in a curse in the tree service digital marketing landscape. Conversely, a PPC budget can drain your funds in a blink.

On the other hand, a diplomatic PPC bidding strategy can yield an impressive ROI for tree removal leads.

Google Ads produces an average of $8 for every $1 spent
Nearly 40% of search engine clicks go to paid ads (including Bing)
Nearly half of PPC landing page visitors convert into customers

11) Networking

Form relationships with local suppliers and attend industry-related events. Any networking effort lays a foundation for future leads.

For example, partnering with Home Depot or a local hardware store opens your company to many potential referrals.

12) Chamber of Commerce

Join your local chamber of commerce, which allows you to place your website link on their member directory and attend their monthly events.

Joining a COC makes networking easier while providing SEO value through the site’s link equity.

13) Direct Mail

Another outbound but old-school promotional tactic is direct mail. You might think this no longer works in 2024, but it can work if properly implemented.

Since few people open their emails these days, they are more likely to open their actual mailbox.

Direct mail averages about $50 per lead, which is a pretty good number compared to other strategies.

14) Email Marketing

Email marketing is an effective way to generate tree removal leads. While many people ignore emails these days, there are ways to increase open rates.

The best way is to build an email list with software like AWeber. Modern software allows you to trigger automated and personalized emails to people based on their interests and behavior.

15) Remarketing

Whether it’s Facebook pixel tracking or other remarketing technology, targeting individuals who’ve shown previous interest in your services can generate leads.

Since these people already have a mild interest in your company, seeing your ads repeatedly can push them to conversion.

16) Google Local Service Ads

We mentioned Google Ads as a previous lead generation tactic. Still, tree removal businesses can also invest in Google Local Service Ads.

The LSA ad format is unique in that it follows the pay-per-lead model. The good news is that LSA generates about 13% of clicks from local search users.

17) Promotions

Creating regular promotions based on seasons, holidays, or any other theme can help generate leads for your tree trimming company.

For example, a summer promotion that gives new customers 25% off their first service fee will elicit more responses than charging a fixed price.

18) Cold Calling

Random cold calling can be a demoralizing marketing tactic. Still, you can outsource your telemarketing to companies with a proven process.

After you start ranking online through SEO, telemarketing becomes less appealing.

19) Avoid Pay Per Lead

Most PPL companies are not worth your time, and the model rarely results in sustainable lead generation. The better option is to invest in your own digital marketing campaign.

Although the pay-per-lead format sounds cool, it leaves tree trimming business owners in the gig economy.

Branding your company on Google and other platforms is what grows your business and pays long-term dividends. Using Google Business Profile, SEO, and DataPins, you earn more ROI.

You will see sustainable results when you decide to respect marketing and invest in your brand.

Better yet, your stress levels will be reduced, and you can delegate more jobs to your employees.

How To Get Free Tree Removal Leads

There are three primary methods to generate free tree trimming leads in 2024. The first is Google Business Profile, followed by SEO and DataPins.

We’ve witnessed these three strategies produce consistent leads and conversions for tree pruning businesses at Contractor Webmasters.

7 SEO Fundamentals for Foundation Repair in 2024

SEO Fundementals for Foundation Repair Companies

The Foundation repair industry is sometimes overlooked by search engine optimization (SEO) experts despite its projected $3.5 million valuation by 2033.

Other profitable Industries like roofing, plumbing, and construction have countless SEO tutorials, guides, and training available on reputable websites. However, foundation repair tends to lack comparable resources.

Contractor Webmasters is here to change that, as we understand first-hand the need for SEO education for foundation repair contractors.

In fact, many of our agency clients are foundation repair specialists who utilize our SEO services.

What is SEO for Foundation Repair?

SEO is a digital marketing strategy that makes your company’s website and brand appear more prominently on search engines like Google and Bing.

SEO aims to generate leads, something you can do inexpensively with organic search visibility.

Below, we outline seven fundamental SEO concepts for foundation repair specialists:

1) Keyword Research

You can make a lot of progress in SEO with good keyword research. Using tools like MOZ, SEMRush, & Ubersuggest, you can find the volume and opportunity of SEO keywords for foundation repair.

The volume of a keyword is an estimate of how many times it is searched for per month.

The opportunity of a keyword is a calculation that considers competition, volume, and click-through rate (CTR), among other things.

To review, keyword research involves:

Search Volume
Keyword Opportunity

2) On-Page Optimization

Every website should implement the basics of On-Page Optimization. It involves placing your researched keywords within the appropriate areas on a web page.

For example, the SEO Title, the Header Tags, the Image Alt Text, and the Meta Descriptions.

Don’t forget that placing the keyword once or twice within the body content is also important so that Google can rank the page accordingly.

In summary, On-Page Optimization consists of the following:

Body Content
Header Tags
Image Alt Text
Meta Descriptions
SEO Title

3) Off-Site Optimization

Not every factor of a page’s ranking exists on the page itself. In fact, many of them originate in external domains.

For example, NAP citations, which are directory listings of your business, are important for your overall online presence.

These profiles should send inbound links to your website but also create a consistent and uniform database of contact information throughout the web.

Google trusts companies with consistent NAP listings.

Factors involving Off-Site SEO are:

Inbound Linking
Local SEO
NAP Citations

4) Local SEO

As a foundation repair specialist, local search is as important as anything else.

In fact, most of your website visitors will be coming from mobile searches, which are customized to fit the user’s current location.

The central components of Local SEO are Google My Business, Google Maps & Google Reviews.

These three entities are integrated with one another and help determine the trust level of a foundation repair company. Each should be optimized.

Local SEO consists of:

Google Maps
Google My Business
Google Reviews

5) Technical SEO

A less talked about aspect of optimization is Technical SEO.

It’s not as frequently discussed because most of it happens behind the scenes and can only be adequately evaluated by a web designer and/or programmer.

It involves microdata tags like schema.org, which helps Google interpret the content of your web page.

Furthermore, it also involves clean coding to optimize loading speeds and keep visitors engaged and on your website.

In summary, Technical SEO consists of:

Coding
Schema Microdata
Site Speed / Loading Times

6) Content Writing

SEO relies on high-quality content to rank for competitive keywords.

You can’t just insert keywords into your title and expect to rank on page one. Instead, you must invest time and resources into writing great content.

For SEO, great content appeals to both the reader and the search engine. Keywords exist in the most relevant spaces but do not appear spammy or confusing to the reader. Strong content uses LSI keywords to improve readability.

Readable
Engaging
LSI Keywords

7) Link Building

Link building is an SEO fundamental that’s existed since Google’s inception. Since Google uses links to measure a website’s value, acquiring backlinks from credible websites strengthens your SEO. However, building links can also ruin your SEO if done improperly.

Google has strict guidelines prohibiting buying links or any link scheme intended to manipulate search results. Foundation repair contractors should focus on these tasks:

Citation Links
Chamber of Commerce
Local Suppliers

How SEO Generates Leads for Your Foundation Repair Company

Remember, the goal of SEO is to generate foundation repair leads.

You can convert users into prospective customers by attracting users to your Google Business Profile and company website.

They show interest in your services when they submit contact information or call your office.

You can leverage these prospects into consistent sales, which helps grow your business in 2024.

Drives Traffic To Your Branded Platforms (GBP, Website)
Converts Users into Prospects
Increases Sales

Summarizing SEO for Foundation Repair

SEO is a valuable tool to generate more leads for your foundation repair company in 2024.

While quick-win marketing tactics like PPC entice the average business owner, the most successful long-term brands invest in search engine optimization.

The key to a favorable ROI with search optimization is investing in a robust foundation and trusting the long-term process.

Of course, you’ll also want to avoid agreeing to long-term contracts from SEO agencies that may not have your best interests in mind.

If you require further assistance, please contact us at Contractor Webmasters.