Case Study: Loftin Dirt Works


Loftin Dirtworks set out to dominate the Clifton, TX, and Waco, TX, areas for local dirt work and land cleaning-related services.

They signed up with Contractor Webmasters, which has a proven track record of helping contractors appear in the top Google rankings across various industries.


Loftin Dirt Works (Case Study)

Keywords Ranking #1 on Google

This company ranks #1 on Google for hundreds of keywords, including:


KeywordRank
Backhoe Work in Clifton, TX1
Brush Hog Shredding in Clifton, TX1
Cattle Tank Installation in Clifton, TX1
Dirt Work in Clifton, TX1
Excavation Services in Clifton, TX1
Gravel Road Work in Clifton, TX1
House Pad Preparation in Clifton, TX1
Culvert Installation in Clifton, TX1
Land Clearing Services in Clifton, TX1
Retaining Wall Construction in Clifton, TX1
Skid Steer Work in Clifton, TX1
Stock Tank Installation in Clifton, TX1
Backhoe Work in Waco, TX1
Brush Hog Shredding in Waco, TX1
Cattle Tank Installation in Waco, TX1
Dirt Work in Waco, TX1
Excavation Services in Waco, TX1
Gravel Road Work in Waco, TX1
House Pad Preparation in Waco, TX1
Culvert Installation in Waco, TX1
Land Clearing Services in Waco, TX1
Retaining Wall Construction in Waco, TX1
Skid Steer Work in Waco, TX1
Stock Tank Installation in Waco, TX1

The Impact of Commercial Keywords

Most contractors try to generate traffic for informational queries like “What is a retaining wall?” and then brag about the traffic they produce.

However, that traffic does not lead to conversions and new customers. To capture the people who actually matter, you must target commercial keywords—as this website does.

Now, individuals seeking out a service will find your business and website to take action.


Google Analytics

Google Analytics reveals that this contractor is up 294.7% in 2024 vs. 2023.


Loftin Google Analytics Screenshot

This yearly increase in traffic speaks to the contractor’s consistency in using DataPins and the effectiveness of the overarching SEO strategy.


DataPins

The contractor’s 135 pins allow future customers to see recent jobs near their area.


Loftin Pins Screenshot

How Pins Impact SEO Performance

Pins increase impressions, clicks, and rankings on service and location pages for contractors.

This company’s 135 pins is largely responsible for its 294.7 traffic increase, as reported by Google Analytics.

By showcasing jobs with descriptions, pages show up for long-tail keywords and, therefore, generate more impressions and clicks, leading to higher rankings.


Continued Growth and Success

At Contractor Webmasters, we invest in client growth and sustainability by using proven SEO strategies and software-driven solutions to generate E-E-A-T and other digital branded signals that Google covers.

As we move into the era of Google’s AI Ovierviews and SearchGPT, our software has undergone further feature development to maximize AI and LLM optimization.

In 2025, Loftin Dirt Works can expect sustained growth based on the foundations of Google’s best SEO practices while expanding for