Choosing a name for your general contractor company can be a challenge for various reasons.
Even if you’ve brainstormed an appealing name, you must ensure that it isn’t trademarked by another construction company.
As a general rule, your company name should stand out among competitors while conveying the unique qualities of your business.
The best way to begin brainstorming a name for your company is to ask yourself the following question:
What do you want people to think when they hear your company name?
Once you have a firm answer to the question, consider some of the other factors of a strong brand name.
1) Make it Millennial
While millennials lag behind their predecessors regarding homeownership rates, they are still the fastest-growing group to enter the housing market.
New construction companies looking to tap into this ever-expanding market may choose a name that will appeal to millennials.
Millennials tend to gravitate toward esoteric company names that may not necessarily indicate what the company does.
To appeal to the millennials, consider slightly vague and alluring names like:
- Sun & Moon Construction
- Rhinoceros Builders
- Down Home Services
- Purple Construction
- Twin Sands
- Omega Building
- Modern Homes
- Emerald LLC
2) Alliteration is Alright
One of the best things your company name can do for you is to stick in the minds of your customers.
One of the best ways to firmly implant your company name into customers’ minds is to use alliteration (a name that includes words with the same beginning letters or sounds).
Alliteration can be a powerful tactic because it can help with brand recognition.
Brand recognition is synonymous with brand recall or a customer’s ability to remember a company’s name.
Alliteration makes it easier for people to remember your company name, which builds brand recognition.
So why is brand recognition so important anyway?
It’s important because people will trust brands they recognize.
Building a solid and consistent brand for your company out the gate is a great way to ensure future success.
Here are some general contractor company name ideas that use alliteration:
- Quality Construction (same sound)
- Cool Construction
- Baltimore Builders
- Carter’s Commercial Construction
- Regal Residential
- Dale’s Discount Demolition
- Desert Design
- Ralph’s Remodeling
- Royal Renovations
- Houston Homes
3) Speak to Your Strengths
If you prefer a more holistic approach to naming your construction company, you may want to highlight your strengths within your brand name.
In essence, choose a name that conveys your company’s value, as people read surprisingly deeply into company names.
Whether a consumer chooses you or your competitor may come down to their perception of shared values between them and the business, often based on the company name.
That’s why it can help to win customers over by including your company values in your general contractor name.
If you go this route, it may be handy to have a list of adjectives on hand.
Think about how your company differentiates itself and what you want to evoke in the minds of those who see your company name.
Some good examples of construction company names that evoke a certain quality or value include:
- Reliable Emergency Construction LLC
- Family Construction Co.
- Speedy Home Services
- Round-the-Clock Construction
- Everyday Construction Services
- Masterful Remodeling
- New Age Construction
- Biblical Builders
- Luxury Home Building
4) Niche Down Your Name
Your company might specialize in a niche contractor service. If so, don’t hesitate to lean into that specialty when choosing a name.
Having a reference to a specific service in your name could even help with SEO and digital marketing efforts.
Even if it doesn’t, it will send a clear message to the consumer: this company does the kind of construction I need.
That could be enough for a person to stop looking and check your company out further.
Of course, this may not be the best route if you offer niche construction services, but your bread and butter is general construction.
However, if you are a smaller outfit and want to promote a specific area of expertise, going niche with your name could be a great way to differentiate your company from others.
Take a look at some examples of great niche names:
- Balcony Builders Ltd.
- Lighting Masters
- Commercial Buildings and More
- Perfect Patios
- Turnkey Homes and Construction
- Drywall Wizards
- Masonry Construction Creations
- Sam’s Concrete Construction
- Dallas Flooring Specialists
- Outdoor Spaces for You
- Designer Finish Carpentry
5) Evoke Emotion
When delving into the psychology of branding, companies that evoke emotion are most successful at getting consumers to react (particularly in the form of spending).
While the scope of branding expands beyond your brand name, the name itself sets the foundation for subsequent branding efforts.
It’s no secret that consumers gravitate toward companies that make them “feel a certain way”, particularly when it makes them feel good about themselves and their values.
General contractor companies can tap into this behavior by branding their names for emotion.
Consider the following names to evoke emotions within your target audience:
- PatriotPride Construction
- Exceptional Craftsmen Builders
- All-American Structures
- Liberty Builders Inc.
- Vanguard Home Solutions
- Red, White & Blueprint
- Stellar Patriot Homes
- ValorCraft Constructions
- Heritage Builders Network
- Elite Unity Builders
Market Your Company Name Online in 2024
Choosing the right name for your contractor company is essential. It is usually your first step towards failure or success.
That’s why we felt it was vital to develop this list of helpful general contractor name ideas.
We can help you with so much more, though.
We are Contractor Webmasters, and we can help start your company off on the right foot with our specialized SEO services for contractors.
So, let us help you build a lasting construction company.
