Towing companies seeking exclusive tow truck leads count on Contractor Webmasters to deliver.
Unlike pay-per-call services, we offer a branded digital signaling plan that considers the long-term trajectory of your towing business.
We free tow truck companies from the gig economy, where they are destined to live paycheck to paycheck for the duration of their business’s lifespan (which won’t be long).
See How Our Exclusive Tow Truck Lead Generation Process Works
How We Generate Tow Truck Leads
We use a proven process of branded digital signaling to generate exclusive and branded tow truck leads for your company.
Our process includes:
Google Business Profile
Thousands of people search for towing services on Google monthly, and companies that appear on the Google Maps 3-Pack acquire these calls.
Claiming your Google Business Profile is the first step to gaining a slice of the tow truck lead pie your third-party big shot currently owns.
DataPins
Generic tow truck websites tanked after Google’s Helpful Content Update due to insufficient E-E-A-T signals.
Expertise, experience, authority, and trust are now essential to ranking for towing terms in Google’s organic results.
The DataPins app was explicitly built for towing companies to showcase recent towing jobs and publish them on their website.
Custom Website
Leads from a third-party website are worthless, so we create a custom website for every tow truck business we work with.
The custom website is built to maximize DataPins and ensure only qualified leads are funneled into your brand.
Keyword Research
Our SEO specialists conduct high-level keyword research to identify your SEO campaign’s best possible keyword targets.
Using tools like SEMRush, our team drills down keywords by user intent and location to maximize buyer-intent terms and phrases.
We also target information keywords to help expand topical authority.
Content Writing
Most tow truck websites use regurgitated AI-generated content that fails to provide unique value to visitors.
At Contractor Webmasters, we produce topical content for each service.
Furthermore, we help paint a picture of your company culture and history on the homepage and about us page.
Calls to Action (CTA)
Towing companies can do everything right and fail to produce towing leads because of a lack of quality calls to action.
A CTA is a button, banner, or form that urges visitors to submit contact information.
We utilize click-to-call functionality so mobile users can press a button on your mobile site to call your office directly.
We also incorporate clean and user-friendly contact forms throughout the site.
Local Landing Pages
Many tow truck companies make the mistake of trying to target all their service areas on one page.
At Contractor Webmasters, we use a local SEO tool called DataPins to produce city pages for each of your target locations.
DataPins produces schema pins, geo-coordinates, and captions that route to the appropriate city page.
As a result, your city pages update consistently with fresh and unique content.
Tow Truck Lead Generation Options
When most tow truckers think about buying leads, they picture receiving a lead from a third-party platform in exchange for financial compensation.
The problem with this transaction is that it heavily favors the third party while providing only a temporary benefit for the tow trucking company (you).
Another issue with some lead platforms is that they provide shared leads, which means you would be competing against other local services for the same lead.
Here are the three primary lead generation methods
- Get Towing Leads from a 3rd Party Leads Broker
- Get Exclusive Towing Leads through Paid Advertising
- Get Exclusive Towing Leads by Investing in SEO
Roadside Assistance Leads
Roadside assistance leads are included in our lead generation services.
Our content team creates pages that target the keyword “roadside assistance” in your city.
From there, you use the DataPins app to showcase roadside assistance jobs on your website.
Branded Leads vs. Pay-Per-Call
Some lead generation services allow you to pay per call.
Unfortunately, the phone number called is through the 3rd party website rather than your own (in most cases).
I don’t want to tell you that they used their own optimization and advertising methods to secure those calls you are paying for.
If you invested in contractor SEO, you would eliminate the need for a “middleman” and produce your own branded leads without the cost of pay-per-call.
Branded Leads: Get free lead phone calls through your own online assets
Pay Per Call: Pay a 3rd party for every lead call
Branded leads through Google My Business convert more frequently than pay-per-call.
Furthermore, branded leads increase repeat customer rates for your tow truck business.
As a result, it’s best to build your online brand.
Next Steps for Tow Truck Leads
We have worked with countless contractors in various industries to produce exclusive, branded leads that work to grow your business for sustained success.
Instead of a temporary ROI that is eventually threatened by recurring lead costs, the Contractor Webmasters system works to create financial freedom for your tow trucking business.
Sign up below to start getting branded tow truck leads.
