Between 59% and 67% of homeowners plan to invest in a home improvement project next year, opening the floodgates of potential flooring leads for local contractors.
The question becomes, who is going to get those flooring leads? The answer lies in which lead generation strategies contractors invest in 2025 to capture these homeowners’ contact information and convert them into customers.
As an SEO agency for contractors who helped dozens of flooring businesses generate high-quality, exclusive flooring leads over the past decade, we’ll outline the seven most efficient ways to generate flooding leads in 2025.
What Are Flooring Leads?
Flooring leads are people who show interest in your flooring company’s services, usually by submitting their contact information or calling your business directly.
Most leads will come from online sources like Google, Facebook, and YouTube.
7 Best Methods To Get Flooring Leads
You can generate or purchase leads online in various ways, and we will outline the most formidable and profitable below.
Be sure to pay attention to which methods will best serve your company’s ROI.
1) Search Engine Optimization
The best way to get flooring company leads is through SEO. Independent studies confirm that SEO leads produce a higher ROI than any other digital promotion method.
Our independent research validates these findings, so we highly recommend flooring company SEO.
2) Business Networking
Strategically partnering with other businesses is a proven way to capture new leads for flooring professionals.
The key is identifying businesses with pre-existing relationships with your target customers, such as homeowners interested in home improvement.
Examples of these businesses include:
- Real Estate Companies
- Property Management Firms
- Homeowners Associations
- Interior Design Companeis
- Plumbing Companies
You can contact these businesses on the phone, in person (which may happen organically by attending community events), or digitally through email, social media DM, or website form submission.
3) Direct Mail (Hyper-Targeted)
Direct mail campaigns are a dying breed for most industries, and the data shows that conversions are lower than digital campaigns.
That said, flooring companies can use a targeted direct mail approach to take advantage of this market inefficiency in 2025 by producing qualified flooring leads.
A targeted campaign requires leveraging the network we outlined in the previous tip, particularly real estate agencies.
Realtors can provide lists of new homeowners who likely require flooring services, allowing you only to promote your services through direct mail to those residents.
This targeting method reduces your costs significantly while boosting your conversions, resulting in qualified flooring leads.
4) PPC (Google Ads)
PPC advertising is a fast way to get more flooring leads online, though it should be exercised with caution to avoid draining your budget.
By purchasing ads on top of Google search results, you can attract users who search for relevant keyword terms like flooring installation near me.
For best results, publish a high-quality landing page with a clear and convincing call-to-action so users who click on your ad take the next step by converting into customers.
5) Facebook & Instagram Ads
Like Google Ads, Facebook Ads are a great way to attract interest in your services, and their conversion rates are among the highest in the industry.
Facebook Ads’ Advantage+ targeting algorithm allows you to reach individuals most likely to purchase your services, such as 35+ year homeowners in a particular zip code.
Since Meta controls Facebook and Instagram, your Facebook Ads can be expanded to reach Instagram users through Reels, Stories, Feeds, and more.
Screenshot of Facebook Post From Flooring Company Basketball Hardwood Job
6) Email Marketing
Sending email drips to a list of subscribers is an effective way to generate more leads. Conversions can happen fast if your company has previously compiled a list of email subscribers.
As a result, companies that already have an established client base will benefit most from email marketing campaigns.
Still, there are ways to grow your email subscriber list from scratch, such as running Facebook Ads and ranking on Google for common flooring-related topics and keywords.
7) Digital Brand Building
Helping Google and other platforms (like ChatGPT) learn about your company is a process we call digital brand building.
Digital branding differs from a traditional branding campaign, relying on specific signals, such as job-site check-ins and E-E-A-T (experience, expertise, authority, and trustworthiness) to gain credibility.
You can use software like DataPins to publish job site check-ins on your website based on real flooring jobs you complete throughout your service area.
As you consistently send out these signals, your company begins appearing more frequently in Google AI Overviews and ChatGPT recommendations, resulting in more flooring leads.
Types of Flooring Leads
As a flooring contractor, you offer different services for customers’ specific needs.
For example, some flooring jobs are more expensive than others, making the lead more valuable.
Similarly, your business may specialize in a particular type of flooring service, creating a priority for those lead types.
Commercial Flooring Leads
Commercial flooring jobs are typically more expensive than their residential counterparts, making leads of this nature more valuable.
Unfortunately, as a result, commercial leads are usually more costly and more challenging to secure.
Still, there are ways to get as many customers as possible for companies specializing in commercial flooring services.
Epoxy Flooring Leads
Epoxy floor leads often come from specialty flooring companies like those that work primarily on garage flooring projects.
You can get these types of leads via Google with proper search engine optimization or Google Ads targeting.
Residential Flooring Leads
Residential flooring leads encompass various services but are all reserved for the residential consumer.
Since many residential homes require flooring services, these leads tend to be the most widely available.
In addition, some flooring contractors specialize in residential services, making these leads attractive and appealing for the right price.
Tile Flooring Leads
Tile flooring leads are prevalent for contractors. With residential consumers demanding these services, acquiring an interest in your services is good for business.
As a result, buying tile leads can pay dividends for your company and help increase your client base.
Exclusive Flooring Leads
Some services provide exclusive leads for flooring contractors, but you can expect steep prices. Remember that you can acquire exclusive leads on your own through digital marketing strategies.
However, if you sign up for a 3rd-party service, ensure they are legitimate.
Shared Flooring Leads
Many services offer shared leads that force flooring companies to compete for the same prospect.
As a result, these leads cost less money, but they are also less likely to become customers.
Shared leads may be the only viable option for flooring companies with a fixed budget, but they are not ideal for long-term sustainability.
Best Lead Service for Flooring Companies
When looking for a lead service, you should consider what types of leads they provide. For example, exclusive leads hold more value and convert at a higher rate, while shared leads are cheaper and have less value.
It also helps to understand how they generate these leads if you cut out the middleman and acquire traffic yourself.
Contractor Webmasters
As the owners of Contractor Webmasters, we’ve selected our own lead generation agency as the #1 flooring lead service based on bias.
However, we also have unique insights into why our agency provides outstanding leads for flooring businesses, such as our propriety software tool, DataPins.
The leads our agency generates are exclusive, meaning flooring companies won’t have to battle nearby competitors for the same customer.
99 Calls
99 Calls promotes $29 exclusive flooring leads, which are exclusive and qualified. They use digital marketing and a custom website to funnel leads into your business.
Some of the methods outlined in this article are utilized by 99 Calls to generate prospects for your local flooring company, including SEO.
You can check out their 129 Google reviews and impressive 4.8 aggregate rating by looking them up on Google Business Profile.
How To Get Flooring Leads for Free
A common question from contractors is how do I get free leads?
Of course, we know better than to think anything is truly free, but we can produce leads without paying for them directly.
Specific digital marking tasks do not require hiring an agency, such as claiming and optimizing your Google Business Profile (formerly Google My Business).
Google Business Profile
The only authentic way to get free leads is through Google Business Profile. A GBP costs nothing and can immediately rank on Google Maps for keywords.
Of course, profiles with frequent reviews, high-quality photos, and informative business descriptions will perform better overall.
Business Referrals
The other way to get free leads is through referrals. However, referrals typically only happen after you establish your company.
One customer tells their friends and family about your high-quality flooring services, and your phone suddenly lights up. These are free leads, but they often stem from an initial investment in digital marketing.
Final Thoughts on Flooring Lead Generation
There are several efficient and effective flooring lead generation methods in 2025 and many exciting ways to implement them into your marketing campaign.
Homeowners will be seeking flooring companies in 2025 to help with their planned home improvement projects, and the question is which contractors will capture them.
Using the techniques outlined in this article, you can be among the flooring companies that can secure these qualified exclusive leads through SEO, direct mail, PPC, Facebook Ads, email marketing, and digital branding.
The best way to take action today is to claim your Google Business Profile and give your company a chance to generate flooring leads quickly.
