What is Masonry SEO?
Masonry SEO is a series of digital marketing efforts aimed at increasing visibility and ranking position on Google search engine results for concrete and masonry businesses.
SEO tasks include technical optimization, on-page SEO, content editing, keyword placement, and Google Business Profile optimization.
The Importance of SEO in The Masonry Industry
With 214,313 Americans employed in the Masonry industry, standing out amongst competitors requires effort and consistency.
One strategy masonry companies can deploy is Local SEO, which allows businesses to target specific keywords with what is known as “local intent” – that is, users within a specific geographic location search for those keywords.
Masons can target keywords within that geographic range to strengthen their foothold thanks to keywords in that location.
This guide will overview what you can do to strengthen your masonry business’s reach in the local SEO game.
Improve UX (User Experience)
Like any other search engine, Google’s primary goal is to show the best results for any user’s query.
Think about it: if Google produces irrelevant or low-quality results, those users are unlikely to return to that search engine.
Various factors go into having a website of the highest quality; consider all of those factors while trying to rank for your target keywords.
Increase Site Speed
One of the things that can really hamper a website is having less than optimal loading speeds.
And guess what? That doesn’t even mean that your website is necessarily slow; it just is slower than customers want.
Most users will move on to another website if your website speed is over a few seconds. Also, site speed is one of the ranking factors in Google’s search engine algorithm.
An emphasis has been put on site speed that reaches all platforms, including mobile.
Best of all, Google offers several different tools to help you improve the overall speed of your website.
This includes PageSpeed Insights to help developers improve their overall site performance, Think with Google to help gauge the responsiveness of your website, and several different things.
Showcase Real Jobs
Google’s algorithm has become increasingly adept in identifying companies that demonstrate credibility and social proof.
The search engine’s development of E-E-A-T calls for masons to show examples of recent jobs to build authority and trust with visitors.
When users search for masonry services on Google, it’s nice to see examples of previous jobs in nearby locations.
Masons can use software tools like DataPins to showcase these kinds of jobs directly on their website.
Publish Great Content
It cannot be emphasized enough just how important quality content is to masonry SEO rankings.
For good reason: content is one of the most important aspects of Google’s search engine rankings algorithm.
You can create informative content that answers commonly asked questions from your target audience.
Pro Tip: Focus on creating unique and original content that includes insights only you and your staff would know.
This gives your audience a definitive place to find answers to their questions. Most importantly, it builds trust in your brand.
Trust is one of the most important aspects of marketing and one of the biggest challenges brands face in appealing to their audience.
Google recognizes quality content above nearly all other search ranking factors.
If your website consistently delivers quality, relatable, and informative content, it will greatly improve your website’s ranking.
Produce Self-Made Videos
One of the fastest-rising trends in SEO is video content. This is because it is optimized not only for search engines but for YouTube as well.
And YouTube generates 3 billion searches per month, which surpasses Yahoo, AOL, and Bing combined.
Best of all, creating engaging videos is easier and more cost-effective than ever.
Smartphones are equipped with high-quality cameras that allow you to regularly shoot informative and interesting videos for your website.
Implementing videos into your marketing strategy means that you can significantly impact the amount of traffic that your website sees each month.
This can be done by tagging the proper keywords, adding meta descriptions, and crafting a compelling video title.
All of these processes can help you properly optimize your website so that your local masonry business can compete in the digital marketing platform.
A strong SEO game will keep your business relevant for a long time to come.
Contractor Webmasters Solutions
If you require assistance with your digital marketing campaign, consider investing in contractor SEO from Contractor Webmasters.
As a leading SEO firm for contractors, we’ve developed and optimized countless websites and business listings for premium search engine results.
Our process is all-encompassing: we develop your website from scratch with custom code, create original high-quality content, and manage local business listings, including GMB.
You can check out an example of our Masonry SEO case study to get a feel for what our services can do for your business.
