Competing in a saturated painting industry market is challenging in 2024. However, a strong website can help you earn more customers in your service areas.
Furthermore, a strategically designed and optimized website is the most effective way to generate exclusive painting leads for your business.
While many factors influence website success for painting companies, basically, there are seven qualities of the best painting contractor websites.
1) Professional Design
More often than not, your website is the first impression your business leaves on a potential customer.
Hiring a professional web designer ensures that your company presents an appealing presentation to new prospects. A good web design company knows how to tailor your website content to the industry and your target audience.
It might cost you a few more dollars to employ a professional web designer than to build the website yourself, but it will be more than worth it when your site is full of engaging content and looks professional from the initial click.
A robust website helps you acquire more of those essential leads that become conversions that fuel a business.
Focus heavily on the design and implementation of your website, and you will have established the foundation of your business and your online presence.
2) Search Engine Optimization
SEO for painters has become popular in recent years, and though its importance has remained as high as ever, what it means to optimize your website correctly has changed substantially.
Google has changed how it deploys its search algorithm to find the most relevant websites based on location and keyword.
A professional website design without traffic amounts to wasted dollars and dwindling returns.
To maximize your website’s marketing value, you must generate traffic to the site. SEO is the best way to get new visitors to your website without paying for advertising.
Your SEO refers to how well your website ranks on Google and other search engines. To rank highly, you must use keywords that best pertain to your target audience.
Speaking with an internet marketing expert would do wonders for optimizing your website to reach your target audience properly. You grow your reach and expand your leads when you do this effectively.
3) Image Optimization
Image files impact websites in various ways. First and foremost is the visual appeal of high-quality photos, which constantly contribute to the site’s aesthetic appeal. Secondly, as Google continues to develop its algorithm, images are becoming more critical than ever to optimize websites worldwide.
In the home improvement industry, photos can be a massive part of the success or failure of your marketing strategy. Potential clients want to know about your company’s kind of work, and there is no better way to do that than to provide visuals.
Investing in high-quality photographs should be something that your painting company takes seriously. Using a professional photographer can emphasize the quality of your work and illustrate to prospective clients just what you can offer.
When you share stock pictures or low-quality, pixilated, or blurry images, you are not only doing a poor job of illustrating your value to prospective clients but also giving your website a less-than-professional aesthetic.
Pictures can say a thousand words, and your website photographs can honestly speak loudly to prospective clients.
4) Service Pages
Most painting websites list services on their homepage but fail to highlight them with individual sub-pages. The most successful and highest-ranking painting websites have created individual pages for each specific service they offer.
Why do this? It produces relevant and specific content for search engines and clients alike. They supply links to more detailed service pages, which helps demonstrate expertise and gives visitors a better feel for what a quality service entails.
In addition to delivering unique content that will benefit your website in the search rankings, service pages can make your company and website an authority on the business and industry.
Your website becomes a must-visit for information about painting and will help drive traffic to your pages.
That is your website’s goal because it helps sell services and products, which ultimately impacts the bottom line of any business. Individual service pages are an absolute must for your business.
5) Calls to Action
One of the essentials to any website, not just a painting company website, is establishing clear calls to action. A call to action (CTA) is what implores your customers to take up your service or products.
If a customer is interested in your business, a call-to-action button can finally push them to use your business.
CTAs appear in the form of banners or buttons that urge visitors to take the next step. Websites should feature CTAs like ‘contact us, ‘find out more, or ‘get an estimate’ – something that guides the person toward developing into a lead.
Visitors are generally uncertain of what they are looking for unless pressed to do so, and a compelling call to action can give them the push they need to make a decision. Hopefully, that decision will lead them to use your business for all their painting needs.
The key is to ensure that your call to action isn’t too pushy or sales-y, lest potential customers turn off. Walk this line correctly, and you will develop many leads.
6) Lead Magnets / Forms
A critical component of lead generation is gathering information about prospects. Generally, appropriate information includes email addresses, phone numbers, and other contact information.
Why is this important? Well, when you have this information, you can reach out to potentially interested customers who might have forgotten about your company.
Follow-ups are far more likely to lead to a conversion than an initial contact because customers need the time to research each of the businesses they consider.
When you have a form that asks for customer information, preferably right on the homepage, you can gather that essential information and conduct follow-ups. In these follow-ups, usually emails, you can offer coupons or discounts on services to entice prospective customers into using your business.
Again, these follow-ups are essential to converting leads into sales. Leads are great, but they take extra effort to convert them into those crucial sales. Do your follow-up work with the information you gather from the forms, and you will see the difference.
7) Video Content
Video is becoming more critical to make a company website stand apart from competitors. Attention spans are growing shorter, and videos can encompass several pages of information into a short video.
Additionally, adding high-quality videos to your website can aid the optimization of your website. Investing in informative videos of high quality can provide the same kind of authority that typed-out content can have.
Best of all, you can implement unique video strategies to make your website memorable. Things like Q&A or DIY instructions can make your website a destination for those interested in the industry.
When you provide unique and informative content to your website, either in type or through videos, your website becomes an authority in the industry and a destination for prospective customers.
Videos can be a cost-effective means to do this as well. Most modern smartphones come with good cameras that record video. They even include apps for editing and transferring your videos to a PC. You can upload videos to YouTube and then embed those YouTube videos directly on your business website.
Painting Company Website Examples
It’s one thing to understand the qualities that make up a great painting contractor website. However, seeing a real-life website example puts things into perspective.
Below, Contractor Webmasters will showcase a painting company website example that demonstrates the qualities we’ve reviewed.
Final Thoughts on Painting Company Websites
Painting company websites are a great way to drive leads to your business in 2024. It’s important to invest resources in publishing an SEO-optimized website with high conversion rates.
As business owners, we might overcomplicate the website design process or ignore it entirely. Finding that sweet spot can pay major dividends for your company and help attract long-term customers.
