The Foundation repair industry is sometimes overlooked by search engine optimization (SEO) experts despite its projected $3.5 million valuation by 2033.
Other profitable Industries like roofing, plumbing, and construction have countless SEO tutorials, guides, and training available on reputable websites. However, foundation repair tends to lack comparable resources.
Contractor Webmasters is here to change that, as we understand first-hand the need for SEO education for foundation repair contractors.
In fact, many of our agency clients are foundation repair specialists who utilize our SEO services.
What is SEO for Foundation Repair?
SEO is a digital marketing strategy that makes your company’s website and brand appear more prominently on search engines like Google and Bing.
SEO aims to generate leads, something you can do inexpensively with organic search visibility.
Below, we outline seven fundamental SEO concepts for foundation repair specialists:
1) Keyword Research
You can make a lot of progress in SEO with good keyword research. Using tools like MOZ, SEMRush, & Ubersuggest, you can find the volume and opportunity of SEO keywords for foundation repair.
The volume of a keyword is an estimate of how many times it is searched for per month.
The opportunity of a keyword is a calculation that considers competition, volume, and click-through rate (CTR), among other things.
To review, keyword research involves:
- Search Volume
- Keyword Opportunity
2) On-Page Optimization
Every website should implement the basics of On-Page Optimization. It involves placing your researched keywords within the appropriate areas on a web page.
For example, the SEO Title, the Header Tags, the Image Alt Text, and the Meta Descriptions.
Don’t forget that placing the keyword once or twice within the body content is also important so that Google can rank the page accordingly.
In summary, On-Page Optimization consists of the following:
- Body Content
- Header Tags
- Image Alt Text
- Meta Descriptions
- SEO Title
3) Off-Site Optimization
Not every factor of a page’s ranking exists on the page itself. In fact, many of them originate in external domains.
For example, NAP citations, which are directory listings of your business, are important for your overall online presence.
These profiles should send inbound links to your website but also create a consistent and uniform database of contact information throughout the web.
Google trusts companies with consistent NAP listings.
Factors involving Off-Site SEO are:
- Inbound Linking
- Local SEO
- NAP Citations
4) Local SEO
As a foundation repair specialist, local search is as important as anything else.
In fact, most of your website visitors will be coming from mobile searches, which are customized to fit the user’s current location.
The central components of Local SEO are Google My Business, Google Maps & Google Reviews.
These three entities are integrated with one another and help determine the trust level of a foundation repair company. Each should be optimized.
Local SEO consists of:
- Google Maps
- Google My Business
- Google Reviews
5) Technical SEO
A less talked about aspect of optimization is Technical SEO.
It’s not as frequently discussed because most of it happens behind the scenes and can only be adequately evaluated by a web designer and/or programmer.
It involves microdata tags like schema.org, which helps Google interpret the content of your web page.
Furthermore, it also involves clean coding to optimize loading speeds and keep visitors engaged and on your website.
In summary, Technical SEO consists of:
- Coding
- Schema Microdata
- Site Speed / Loading Times
6) Content Writing
SEO relies on high-quality content to rank for competitive keywords.
You can’t just insert keywords into your title and expect to rank on page one. Instead, you must invest time and resources into writing great content.
For SEO, great content appeals to both the reader and the search engine. Keywords exist in the most relevant spaces but do not appear spammy or confusing to the reader. Strong content uses LSI keywords to improve readability.
- Readable
- Engaging
- LSI Keywords
7) Link Building
Link building is an SEO fundamental that’s existed since Google’s inception. Since Google uses links to measure a website’s value, acquiring backlinks from credible websites strengthens your SEO. However, building links can also ruin your SEO if done improperly.
Google has strict guidelines prohibiting buying links or any link scheme intended to manipulate search results. Foundation repair contractors should focus on these tasks:
- Citation Links
- Chamber of Commerce
- Local Suppliers
How SEO Generates Leads for Your Foundation Repair Company
Remember, the goal of SEO is to generate foundation repair leads.
You can convert users into prospective customers by attracting users to your Google Business Profile and company website.
They show interest in your services when they submit contact information or call your office.
You can leverage these prospects into consistent sales, which helps grow your business in 2024.
- Drives Traffic To Your Branded Platforms (GBP, Website)
- Converts Users into Prospects
- Increases Sales
Summarizing SEO for Foundation Repair
SEO is a valuable tool to generate more leads for your foundation repair company in 2024.
While quick-win marketing tactics like PPC entice the average business owner, the most successful long-term brands invest in search engine optimization.
The key to a favorable ROI with search optimization is investing in a robust foundation and trusting the long-term process.
Of course, you’ll also want to avoid agreeing to long-term contracts from SEO agencies that may not have your best interests in mind.
If you require further assistance, please contact us at Contractor Webmasters.
