Window treatment marketing is the process of promoting window treatment services and styles, including window blinds and window coverings.
Marketing efforts can be exercised through digital outlets using search engine optimization and paid advertising on Google, Facebook, and other popular media channels.
Why Window Companies Need Marketing
When thinking about how to start a window treatment business, it is essential to have a proper marketing campaign.
After all, you could offer the most outstanding service or product in the world, but if people don’t know about it, it won’t sell.
Competition for window treatment customers can be fierce, and marketing is the most effective way to differentiate your business from competitors.
While word of mouth is still an essential aspect of any business, it is no longer the only method of promoting your business.
An effective marketing campaign can mean the difference between steady growth and going under.
Digital Marketing Tips for Window and Blinds Companies
Window treatment businesses often overlap with blinds companies and offer similar services.
If you are looking for digital marketing tips for your blind company, this guide will suit you well and provide insights into improving your online visibility, increasing conversion rates, and acquiring new customers.
Here are seven things your window treatment business should implement into its marketing strategy:
1) Publish a Strong Website
A staggering 45% of small businesses still don’t have a website. Common reasons for not having a website include a lack of familiarity with current technology, lack of time, and concerns about the cost.
However, any effective modern business has a website. In 2024, your website is often the first customer introduction to your business.
Your website doesn’t have to be state-of-the-art, but it does need to be clean and informative.
Customers use your website as a source of information; providing that information easily and conveniently only increases the odds of that user becoming a client.
It’s not impossible to succeed without a website, but it makes the job of window covering marketing substantially more difficult than it has to be.
2) Create Valuable Web Content
Google emphasizes helpful, unique content because they want to provide the most informative and authoritative websites in their results.
A blog is generally full of low-quality “filler” content aimed to trick search engines into ranking a website. That’s why window covering companies should avoid publishing blog posts.
A superior alternative to blogging is creating signals called E-E-A-T (experience, expertise, authority, trust), which you can achieve with a software tool like DataPins.
DataPins allows blinds companies to showcase recent jobs along with schema markup that serves as a “check-in” of the job’s location.
Showcasing authentic evidence of real jobs will outperform blog posts written by non-experts or AI tools.
3) Ask for Reviews and Testimonials
Reviews and testimonials impact SEO and conversion rates. Increasing Google Reviews helps your business rank higher in Google’s Map 3-Pack and increases the chances that customers make contact.
Generating reviews is a numbers game, which is why you should use a tool to automate review requests through text and email AND ask your customers in person.
The combination of efforts can work wonders for your online reputation.
As you consistently get more reviews, you’ll also get some bad ones.
Your job is to respond to negative reviews professionally. This will show potential customers you are willing to go above and beyond to resolve subpar experiences.
4) Implement White-Hat SEO
SEO is a great equalizer in marketing because it allows smaller companies to compete with massive entities.
However, some companies want to take a shortcut to success by using SEO tactics that violate Google’s Guidelines.
These types of tactics are known as black-hat SEO. Conversely, legitimate and safe SEO methods are called “white-hat SEO”
White hat SEO is the best long-term strategy because its ROI increases over time. Tactics that fall under the label of “white hat” include creating unique content, building a brand, and inserting relevant internal links across your pages.
It takes a bit of refinement and work to find the sweet spot, but when you do, your business should experience a noticeable impact, thanks to improved search rankings.
Thankfully, there are a variety of SEO tools out there to help make sure that your website is optimized and in the best position that it possibly can be.
You can check out our article on window treatment SEO to learn more specific strategies in 2024.
5) Invest in Social Media Marketing
While SEO is the foundation of an effective marketing campaign, social media can enhance and expedite the process.
Creating and sharing content on social media platforms like YouTube, Facebook, TikTok, and Instagram can increase brand awareness and boost conversions.
The best social media content in 2024 is video-based, which is why YouTube Shorts, Instagram Reels, and TikTok all generate massive daily consumption.
You might think you require expensive video equipment to compete on these platforms, but all you really need is an iPhone or other modern smartphone.
While your small business is unlikely to go viral for highlighting window covering projects, you can attract the right pairs of eyes to grow your brand.
6) Launch an Email Marketing Campaign
Your customers and prospects check their email daily, which makes email marketing one of the most effective ways to reach them.
Personalized email marketing makes customers feel connected to your business and establishes goodwill.
Obtaining customer emails can be achieved in the onboarding or payment process with their consent.
You can expand your email subscriber list to prospective customers by publishing lead magnets on your website.
For example, offer a 15% discount code on the first service in exchange for the visitor joining your email newsletter.
It’s important to segment your campaigns between customers and prospects and drill down as much as possible for enhanced personalization.
7) Establish a Local Presence
For a small business, marketing on the local level is much easier than on the national or global level. With this in mind, it’s important to incorporate your target service area into your marketing campaign.
Learn about the specific needs of your local customers as they pertain to windows and blinds.
Armed with this knowledge, you can create content that speaks directly to your local prospect.
For example, you can publish a study that includes data in your precise service area or record a YouTube video that references concepts known only by locals.
Creating local content helps attract links from other local businesses, which will boost your SEO rankings and increase conversion rates.
And remember, your business address is used to determine where you rank on Google Maps results.
Next Steps With Window Treatment Marketing
Taking the next steps with marketing for your window treatment company starts with the basics. You can create a Google Business Profile for free and purchase a domain name for $9.99.
Those two digital entities can help you launch the foundation of a digital marketing campaign.
If you want to take your window treatment marketing campaign to the next level, consider investing in professional marketing services.
Contractor Webmasters offers digital marketing services focused on local SEO, website design, and software-driven E-E-A-T signals to help you generate window treatment leads.
